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Instagram Bringing Ads to Explore Tab
Friday July 19, 2019
Reading Time: 5 minutes
Instagram’s “Explore” tab is one of the most engaging parts of the image-sharing app: it shows users content that they may enjoy, algorithmically tailored based on photos they’ve engaged with previously. The social media platform announced last month that they plan to introduce ads to this portion of the app “slowly and thoughtfully” over the…
How Google Responds to Millions of Fake Businesses
Friday July 5, 2019
Reading Time: 7 minutes
Last month, the Wall Street Journal launched an investigation into Google Maps. Their report claims that millions of business listings are completely fake – and that the search engine giant profits from this deception through ad revenue. In the digital age, Google is the first stop for just about everyone looking for home repairs or…
Facebook’s New Clear History Feature (& What It Means for Your Marketing)
Monday June 17, 2019
Reading Time: 7 minutes
Last month, Facebook warned advertisers about an upcoming complication for their marketing strategies. The social media company will now be making a “clear history” feature available to its users. By selecting this option, people with Facebook profiles will be able to delete or disable data that the social network receives from outside websites and apps.…
What’s in a Name? The Story Behind “Webconsuls”
Friday May 17, 2019
Reading Time: 8 minutes
Any business owner can tell you that by the time you need to come up with a name, you’ve already done a ton of heavy lifting. Between filing as an LLC or LLP (or even a 501(c)(3)!) and getting your funds in order, the logistics can often become overwhelming. After spending hours on your core…
Google’s Local Services Ads for Lawyers: What You Need to Know
Tuesday April 23, 2019
Reading Time: 8 minutes
We’ve been in the digital marketing world for twenty years, which means that we know two important things about Google: it’s always changing, and it’s the gold standard for advertising online. As a core tenant of our digital strategy, we make it our business to know about Google’s new ad platforms and capabilities before anyone…
KonMari Your Digital Presence
Friday March 29, 2019
Reading Time: 10 minutes
It’s nearly April, which can mean only one thing: spring cleaning is on the horizon. In today’s world of KonMari madness (thanks, Netflix), it’s never been more en vogue to tidy up. Once your house is spic and span, be sure to turn your attention to old social accounts that are gathering dust – they…
LegitScript Treatment Center Checklist: Your Guide to Getting Certified
Wednesday March 13, 2019
Reading Time: 9 minutes
What is LegitScript certification, and why do I need it? Okay, fair question. If you’ve visited the blog before, you’ve probably seen our other posts on the topic of LegitScript. For our new followers, here’s a general summary. Back in September 2017, we got word from Google that AdWords advertising for the addiction treatment industry…
The Death of Google+ (And What It Means for Your Business)
Wednesday February 27, 2019
Reading Time: 6 minutes
After its second data breach, Google+ is shutting down for good. The recent leak prompted Google execs to fast track the failed social network’s sunsetting. The breach impacted 52.5 million users and made non-public data available to developers. While Google claims that no third party accessed this and no app devs misused it (or were…
Mobile First Websites
Tuesday February 19, 2019
Reading Time: 8 minutes
Google Now Crawls Mobile BEFORE the Desktop Version What You Need to Know About Mobile-First Indexing You might remember that in our last blog, we discussed the importance of ‘thinking mobile’ while establishing your 2019 SEO and marketing plans. Since Google’s 2018 rollout of mobile-first search engine indexing, Webconsuls clients have…
SEO in 2019: Top 5 Strategies Everyone Should Implement
Friday January 11, 2019
Reading Time: 8 minutes
While content still reigns in 2019, Google is making some technical and search-related changes that are bound to impact every business’s SEO and search marketing strategy. Consider these tips from our digital achievers as you adapt your SEO strategy to a new year and create a complementary action plan for content marketing, paid search and…
8 Blogging Basics for Businesses
Friday August 31, 2018
Reading Time: 11 minutes
You know you need to blog, but maybe you don’t know how to do it. Whether you’re launching a new business or want to refresh your brand’s digital presence, this blog will help you get started on creating content people actually want to read. 1. Set the groundwork Before you start blogging, you have to…
A Custom Attorney Directory
Friday July 27, 2018
Reading Time: 4 minutes
Welcome to Feature Friday. A Custom DUI Attorney Directory Today we’re featuring our custom design and development of California DUI Lawyers Association. This client wanted a custom, user friendly directory of DUI attorneys in California. The goal of the website was to create a space where: People could find DUI attorneys in their area, review…