Featuring marketing tips, tech news, digital wonders, some personal things and everything in between . . .
Tuesday May 12, 2009
Tubey, a new application for the iPhone, creates and posts movies to YouTube and Facebook.
Take your pictures.
Assemble and order your shots.
Choose your transitions.
Choose your music from a wide selection of copyright free music.
Add captions.
Create your video.
Post your video to YouTube or Facebook.
All from your iPhone. All from a single application.
The current economic downturn in the U.S. is hurting many clients. We think that you can not just wait for the storm to pass, but must work to survive in the rain. We also think that our clients who take a long view and who work hard now will be in the best shape when the economy recovers. Lastly, we think that the Internet is the most cost effective way to promote many businesses.
In this newsletter we discuss a free offer from Webconsuls, some ideas that may help your web site generate more business, and a case study of a site revision done with one of our clients, the Lodge at Moosehead Lake. We also highlight new clients well as the redesigns for some current clients.
We know that the text on many of our client’s sites is outdated. We also know that many of our clients have been very busy running their businesses and just have not had the time to review their sites and bring their text up to date. And we have had nominal charges for text revisions.
In this downturn you may be less busy and may have the time to review your site. We are suspending our charges for text updates on our clients’ web sites.
So go through your site, see what text needs to be changed, what can be enhanced. Do you have new testimonials to add? Prices to change? Services to add? Staff members to change?
Email your changes to Dick (dickfay@webconsuls.com), Judy (judy@webconsuls.com) or Dennis (dennis@webconsuls.com). We will review them and schedule the changes as soon as possible. If your change request is beyond just a text change, then we will discuss any possible charges before making the change.
Your web site can probably be enhanced. While we can not make major changes for free, we will try to do them as inexpensively as possible. Here are some ideas:
Lodge at Moosehead Lake Buying an existing business in today’s world also includes inheriting a web presence. On June 1, 2007, Linda and Dennis Bortis left the corporate environs and fulfilled a life-long dream by purchasing The Lodge at Moosehead Lake and becoming innkeepers. As if this change in lifestyle were not enough, what with learning a new trade and familiarizing oneself with this beautiful property, Linda and Dennis soon felt that their website did not do the property justice. But what to do?
When Linda and Dennis first contacted Webconsuls, we explained that the current site had been designed and built per the specifications of the previous owner/innkeeper. Our best advice was to take time to get to know the website, its contents, navigation, good features and not so good features. In other words, get comfortable with your new life and keep copious notes on how you want to enhance the site.
Over the past 20 months, Linda and Dennis have done just that. They prioritized their goals and learned the business of inn-keeping. As time went by, Linda sent us new text, new photos, had us create new pages and became a blogger. But in December 2008 Linda approached us with her vision of a redesign of her home page. Given the economic times we all now face, Linda and Dennis felt sure they could not and should not invest in a whole new website, but they could tell their story better. That is, they could offer their website visitors dramatic photos of both Moosehead Lake and the lodge. Linda also new she needed to make the home page a virtual invitation to “check out” the entire site.
The lesson here is that Webconsuls cannot run your business and we certainly cannot know every detail about your business. The relationship that Webconsuls seeks to have with their clients is one of mutual respect and coordinated effort to present your business in its best light. Linda and Dennis represent some of the best in understanding this symbiotic relationship. Here are a few helpful hints:
The new look and feel of the home page is dramatic. It took a while to get to this point with many phone calls, emails, documents, testing, but now Linda reports: “I’m getting a lot of great comments on my home page. The lodge was full for Valentine’s but one room and we had 38 for dinner – higher than any other special dining night since we got here.” This is all great news and while the website refresh was not free, it was affordable and obviously it is producing a good return on their investment (ROI).
We welcome some new clients:
Affirmations is a private alcohol and drug abuse treatment center located in Scottsdale, Arizona that treats various addictions in a uniquely non-judgmental and affirming manner.
Agua Dulce is a women’s extended care facility whose program is designed to further strengthen recovery, minimize relapse potential, address lifestyle changes, and develop a complete aftercare plan.
Octopus Pool Cover Safety Frame is the only pool cover safety cover frame that securely fastens any safety cover without the need to drill rivets, bolts or anchors into the pool deck.
Synergy Group Services is a family/physician owned and operated drug and alcohol rehab center, located in beautiful West Palm Beach, Florida. Their caring physicians and trained rehab specialists provide the nurturing environment needed for effective addiction treatment.
Unity Recovery Center in Hobe Sound, Florida has an objective of providing the highest quality personalized drug and alcohol addiction treatment services available at an affordable price.
Hope by the Sea is a Southern California Drug Rehab center located in San Juan Capistrano that offers individualized treatment programs for drug rehab at reasonable cost because addiction and alcoholism affect everybody.
Wonderful Windows does window cleaning in Orange County California. They have told us : “In the first week of putting my new website online I received three new customers that can turn into regular business. Webconsuls rocks !!!”
In addition to the Lodge at Moosehead Lake we have recently redesigned several client sites.
Lasting Recovery is San Diego’s Premier Intensive Outpatient Alcohol and Drug Treatment Center. Lasting Recovery helps men and women interrupt the emotional turmoil and destructive pattern of alcohol and drug abuse. We assist individuals to reclaim their health, build self-esteem, heal their relationships and develop strong relapse prevention skills.
Sea Cliff Hale is a beautiful vacation home in Poipu on Kauai and perfect for large family vacations, family reunions, group golf getaways and or just a visit to paradise.
A big congratulations to Linda McClure for making the Vimeo Staff Picks.
After watching the nest for a couple weeks, hummingbird incubation ranges from 16-18 days, two tiny hummingbirds were hatched. Look carefully to find the recently evacuated egg shell in the nest.
Eggs Hatched Today – Baby Hummingbirds from Linda McClure on Vimeo.
For more perspective on the size of these very tiny birds and even tinier offspring. Here is some footage of the mother preparing her nest.
Hummingbird in a nest from Linda McClure on Vimeo.
The award-winning New Zealand comedy duo composed of Bret McKenzie and Jemaine Clement are back on HBO for their second season of Flight of the Conchords. These starving New Zealend artists will be back on HBO January 18, 2009, with the season premiere.
I could not wait until january 18th to see the New Episode, I am pretty sure that I will never have to turn the TV on to watch Flight of the Conchords. With media taking over the Internet and one’s ability to see any of your favorite shows online, you can now watch what you want when you want.
This year Joost.com went live! You no longer need to download the beta browser to watch shows on Joost. Joost allowed me to see my favorite sitcom 22 days early. Besides sitcoms, you can watch music videos, live concerts, and documentaries whenever you want and it is commercial free.
On Thursday November 11th, NBC’s Today Program featured Visions Teen. The program was about teens using prescription drugs and becoming addicted. Within minutes of the program airing our client Visions Teen Adolescent Treatment was able to post this video to their blog. Not only was this helpful information for the blog readers but the traffic to their website during the following week increased dramatically.
This is an example of how important it is for you to update your website or blog with videos and news articles about your business.
If you need assistance in adding videos to your blog or website please contact Webconsuls.
Webconsuls’ SMO team works hard to keep our clients and us up to date on all of the latest “gadgets” that seem to offer some benefit either for our website marketing or general business tools. I will admit that I am not always the first one to try out or sign up for the latest and greatest, but I do try to glean from my co-workers their reviews of these new tools. So today I want to talk about Yammer. To Yammer or not to Yammer, that is the question.
I first learned about Yammer on November 5, 2008. I received an email from Lisa inviting me to join the Webconsuls.com network. This email arrived at 7:53AM, then at 8:56AM I received an additional invitation from Malik Moosa. On November 5 I had a very good reason for not responding to these invitations, as I was flying from Tucson to Albany, NY, and the laptop was not accessible for most of the day. Five weeks went by. I was busy with many client’s projects and I waited to see if any other team member would invite me to join webconsuls.com yammer network.
December 8, 2008, the wait was over. I received another invitation from Dick Fay. Now this impressed me. Dick is not only my co-worker he is also one of my business partners, and I decided that Dick’s invitation offered some validity to yammer.com. So, I signed up!
It was easy to do, I followed the steps and what do you know there I was part of the TEAM. On the home page you can easily see “posts” or “updates” from your team or group members. But what startled me was that, aside from the automatic post showing that Dick Fay had joined the “network”, all other updates were from Darin, our SMO director. Hmmmm! What does this mean? Where were Lisa’s updates and Malik’s updates? I didn’t understand.
If, as the Yammer.com “about us” page says: “Yammer is a tool for making companies and organizations more productive through the exchange of short frequent answers to one simple question: ‘What are you working on?’ As employees answer that question, a feed is created in one central location enabling co-workers to discuss ideas, post news, ask questions, and share links and other information. Yammer also serves as a company directory in which every employee has a profile and as a knowledge base where past conversations can be easily accessed and referenced.”; then why is only Darin posting updates? And for that matter, is anyone listening?
I am reminded of a winter day in 1989, when I was the co-owner and innkeeper of Cranmore Mountain Lodge. Our chef at the time was a colorful fellow named John Littlefield. (Picture Ignatius J. Reilly, the main character in the Pulitzer Prize winning fiction novel, A Confederacy of Dunces, by John Kennedy Toole.) John was a superb chef, but let’s just say he had some idiosyncrasies and someday when I write my expose about innkeeping I will devote an entire chapter to John.
But back to my story. I was in the laundry room with my youngest son Daniel
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| Aaron & Dan 1989 |
(he had just turned five years old). The laundry room had a doorway to the country kitchen and John was in the kitchen busying himself and talking. Daniel watched John for a few minutes and then turned to me and in a soft voice inquired: “Momma, who is John talking to?” To which I responded: “He is talking to himself.” Daniel considered my answer and then in turn responded: “But who is listening?” I didn’t have an answer, except a knowing smile.
Now almost 20 years later, I find myself asking the same question when it comes to all of the new-age technology. I know that people read blogs, I know that the Internet and SMO can be very powerful on so many levels. But I also know that I can write this blog every Saturday and I don’t really have any idea who is listening. So should I Yammer?
I would like to invite all of my readers to learn more about yammer.com, but at the same time I worry about even the name of “yammer.” According to Websters’, yammer means to utter repeated cries of distress or sorrow, to utter consistent complaints, to talk persistently or volubly and often loudly. So why would Yammer.com founders choose such a name? I don’t know.
What I do know is that I am going to give it a try, but I am going to use it strictly for business questions. I am going to try to solicit input from my team members about business questions regarding SEO, SMO, web design, etc. I will let you know how this works out. In the meantime, here is a video that gives you a pretty good overview of YAMMER. And if you are looking for a good read, try A Confederacy of Dunces, you will laugh yourself silly.
Over the Thanksgiving weekend Dennis and I went to see the new Baz Luhrmann film Australia, starring Nicole Kidman and Hugh Jackman. Having read many reviews of this film, some great and some mixed, I figured we might as well venture out on Black Friday and see this epic film. What better way to spend two and three-quarter hours when a movie includes wonderful scenery of Australia, World War II history, an expose of the “stolen generation”, not to mention I could enjoy watching Hugh Jackman (People Magazine’s Sexiest Man Alive 2008) and Dennis could similarly enjoy watching the beautiful and talented Nicole Kidman. As we purchased our tickets, I noticed the theatre was giving away free Australia movie posters. What a treat! Not exactly like receiving a movie “program book” that I frequently received back in the 60’s and 70’s. Yes, I said “program book.”
These were souvenir books, some over 30 pages in length, that were part of your ticket price, typically produced for those major films like Dr. Zhivago (1965) and Hawaii (1966). And, yes, I still have some of these treasures, and remember that these movies often included an “intermission!” But, back to Australia…it is 1939.
There is much to say about this movie and I really hope you will see it for yourself. What struck me the most is how Luhrmann managed to weave the 1939 movie, The Wizard of Oz, into his storytelling. And of course, there is the beautiful Oz song, “Over the Rainbow”. As I watched Australia I thought to myself, what is it about “Over the Rainbow” that somehow reaches your inner soul and magically soothes you. We all know that Australia is not the first movie that has incorporated “Over the Rainbow”, as I can name at least six other films, and it undoubtedly won’t be the last…so still the question remains. Why do people love the song “Over the Rainbow”?
Consider the following: “Over the Rainbow” was written in 1939; lyrics by Edgar Yipsel(Yip)Harburg; music by Harold Arlen; original performing artist was Judy Garland; won the Academy Award for Best Original Song (1939) and was voted by the American Film Institute as the Best Movie Song of all time. According to SongFacts.com, Yip Harburg’s “lyrics have a political significance. Harburg was expressing hope for America under President Franklin Roosevelt’s “New Deal” program, which was designed to get America out of the Great Depression in the early ’30s.” Hmmmm…
I suppose you are wondering what my blog post about Over the Rainbow, Australia and the magic of music has to do with Webconsuls’ primary services, SEO and SMO. Well, here is the connection. A few months ago, one of our clients, Whiteside Manor, Riverside, CA, asked us to create a video for their website. We had wonderful photos, but we needed just the right music. Dan contacted his friend, Paul Meredith, and asked Paul to record a version of “Over the Rainbow.” You can view the finished product here:
So today:
1. Let me know your thoughts about “Over the Rainbow” and Australia.
2. See if you can name one or more of the other movie soundtracks which include “Over the Rainbow”.
3. Let me know if you need Webconsuls to produce a video for your website
….’Somewhere over the rainbow… skies are blue
And the dreams that you dare to dream
Really do come true.’
Dare to dream…
Recently I received an Amazon.com gift certificate as a gift. I am an avid reader and an avid kindle reader so I am sure that is what my in-laws had in mind.
I have come to rely on Amazon.com for far more than just books. This particular transaction was representative of how social media is molding the customers’ experience for the better and I feel compelled to share the story.
Once people were quite wary of ordering online. Giving their credit card information over the internet to people unseen seemed scary and just not wise. Years later I make most of my purchases online. What is not to love? You can order exactly what you want. There is no trip to the mall. No walking up and down the shopping center corridor looking for that store directory while hoping for one more chance to find the exact brand and model so you can go home.
First it starts with how I select my purchases. I am a review reader and a very specific shopper. I generally know exactly what I want and why I want it. I don’t necessarily come up with these answers myself, but I have trusted experts, think of them as “authority sites”.
I wanted to get a few items for the kitchen. For cooking and kitchen equipment my two top sources are Alton Brown and America’s Test Kitchen. Alton Brown, of Good Eats and Iron Chef America fame, has won me over again and again with his creative and campy show “Good Eats”. His advice and elementary scientific explanation of why things work fascinates me and turns the once mundane chore of cooking dinner into a fun and creative thing to do at the end of the day. His show “Good Eats” is a family favorite in our house. I frequent his website for quick recipes and tips. Alton is welcome at our house any day. Here he is with some Thanksgiving tips.
America’s Test Kitchen is my other authority. They judiciously test equipment and recipes. They recommend good solid equipment and explain why they favor one model over another. I have their family cookbook and it is where I get all my “Mom answers”.
So with “my authorities” suggesting what makes and models are the best purchases I take a cursory look at Amazons’ online reviews and as long as I don’t see any glaring descrepancies in the reviews I make my purchase.
Amazon follows up and makes sure your purchases arrive on time and there is a link so you can track the delivery right to your door. Not everything is actually purchased directly from Amazon as they are the dealer for other merchants and resellers.
This time my entire order arrived within days, except for the pie dish. I had specifically chosen this pie dish for its deep well, perfect for a really deep apple crisp. It turned out that I was not the only one eying this lovely deep pie dish from the reseller unbeatablesale.com as it was sold out. My account was never charged. A few days later I was asked to review my experience. I couldn’t give the transaction 5 stars as I didn’t receive my purchase. I did comment that the item was sold out and while I was disappointed it would certainly not prevent me from shopping there again.
A store representative emailed me as a result of my less than 5 star rating and offered a gift certificate to use in their online store worth twice the amount of my initial attempted purchase.
They listened to my review. They care about the ratings. They care about the rating because the ratings from social media are going to affect their future sales. I am going to shop their because it is convenient and I am heard. If I am not satisfied they are going to remedy the situation.
No hassles. No buyers remorse. I like it.
Social Media improving the customer experience.
To file or to label? That is the question.
I enjoy reading productivity and organization books and blogs. This does not mean I always take the advice, but I do have a curiosity about how other people get things done. We all experience different demands, there is no single solution for any of us. Productivity gurus and email management specialist recommend using labels and not a file based system. Files are cumbersome and often take more energy and effort to maintain, while labeling is efficient and does not impede work flow.
What I want to share with you is the change I have made within my gmail account. I was terribly resistant to this change because as my post title confesses … I am a chronic filer. Filing is what I know. Even though I had gmail, a web-based solution, I was still using Outlook to sort and file email.
Trusting my email to a label based system using gmail’s search function seemed scary but I am finding it to be far superior. I have shed my Outlook program and am working only within the gmail interface.
What I am finding is that the opportunity to file an email in two different categories is a great asset. How often have you wanted an email in more than one place as a reference or a reminder? Labels give me an opportunity to “file” in multiple reference positions. “To Dos” and “Projects” categories can collect reference emails and be available with a click of the label, using the underscore and other unique characters in your labels enables you to separate these items from other labels and keep them promenent in your label list.
I will be using the search function in my gmail, labels will replace folders and my inbox will be my sorting area. Here is a video which gave me the inspiration for my current system and I must share that I am really pleased with the change and only wish I had done it sooner.
Brightkite for the iPhone from Brightkite on Vimeo.
Brightkite, a location based social network, now has it’s own iPhone application. One of the unique features of Brightkite as a social network is that it organizes its members according to where they are geographically. After experimenting with the new iPhone application I anticipate there will be an upsurge in Brightkite activity as the application makes this social network not only easy to use but very appropriate to the iPhone’s features. Application will require the iPhone 2.1 software.
I have found as a general rule that I prefer the iPhone application interfaces for social networks to their online equivalents. It seems to me that when designers have to flesh an application down to fit on the iPhone improvements and ease of use tend to follow. I will surely be checking in more as the “checking in” procedure is really sleek with the iPhone’s GPS built in.
Take a picture and geo-locate it. Find where your friends are nearby. Take a look at Brightkite, it is especially fun when you are traveling as you can search for restaurant reviews and local attractions. It is a great place to ask for restaurant and lodging suggestions and there tends to be a trend among users to photograph and post their meals when dining out.
Qik iPhone app coming soon to iTunes App store!
Kevin Rose, of Digg fame, demos the new Qik.com app for unjailbroken iPhones. For those of us who did not want the chance of having an iBrick you will no longer have to jailbreak your iPhone to install this new Qik app once released. Did you watch the above video? Excited yet?
What does Qik on the iPhone do?
The Qik iPhone app Streams video to the Qik.com site,
The Qik iPhone app notes the location of the video,
Chat with the folks watching the live stream at Qik.com from your iPhone.
The iPhone 3G the Swiss Army Knife of SmartPhones, just keeps getting better and better.
Sign up for free and follow me on Qik.
I may be stating the obvious here, but I don’t think so. YouTube is not just a video sharing website as described in Wikipedia. YouTube is a video search engine built with Web 2.0 social functions.
YouTube has a search function and YouTube is being searched by people to find entertainment as well as information. How you title, tag and list your video helps you place for different search terms. YouTube’s Web 2.0 functions make it natural and easy to share your video with your social sites and the star rating encourages quick feedback from viewers.
As a searcher I have actually started to go directly to YouTube to find information. I have found this very helpful in the “how to” department. A query for just “how to” on YouTube returns millions of results. The number and variety of “how to’s” will amaze you. I especially like the list of related videos offered up with each result allowing me to browse related topics I may not have thought to search on.
Just looking at the search numbers at YouTube will convince you of the wide variety of viewers turning to YouTube as people once turned solely to web search. If you haven’t tried YouTube as a search engine I would highly recommend bookmarking this one or entering it as the home page for one of your internet browsers so it is ready to go when you are ready to search.
YouTube is definitely where the conversation is taking place. If you weren’t around for the CNN-YouTube Presidential Debates take a look at this Wikipedia article on how YouTube was used to collect questions for the candidates in the CNN televised debates.
Take a look at YouTube for “how to’s” related to your niche or specialty. Are there places to become part of the conversation. Do you have a “how to” to add or comment on?
Growing up in New England my favorite time of the year was fall. The beginning of school, crispness in the air and of course the brilliant fall colors. Our small country roads filled with “leaf peepers”, the name sounds funny to me now.
New England is starting to enjoy their fall colors and so in memory of cider doughnuts, cold rosy cheeks, and crunchy leaf piles I am going to repost Saco River Canoe and Kayak’s fall video.
Besides the autumn poets sing,
A few prosaic days
A little this side of the snow
And that side of the haze.
~Emily Dickinson
Enjoy Saco River Canoe and Kayak’s Fall Colors
Music is a universal language, it has no boundaries – no limits. When we find ourself in trouble or heartache the only thing that can make us happy is music. I live for music and my music lives through me, it is how I communicate with myself and others.
In the past the only way people could experience their music is with their ears, the only bands with music videos were big and commercialized. Digital Video Cameras and YouTube have allowed musicians to share their music across the spectrum. Everyone with a computer or an IPhone have the ability to watch and listen to your art. Flip cameras are a dream come true when it comes to sharing the experience of music. You can record a video and instantly upload it from your camera to a computer and spread it across the universe via YouTube and Google Video. The band that I am in has taken full advantage of Flip Cameras to help us share our music with the world. The image quality, as well as sound, is amazing!
Anybody who has a message, musical or not, has the ability to share it now. Flip cameras help musicians as well as businesses spread their word online like never before. Here are a couple examples of Flip videos:
The Internet today offers several avenues for exposure beyond traditional Search Engine Optimization. Working in concert with a firm that has expertise in these avenues can increase visibility, search engine rankings, and business. These avenues are often considered part of Social Marketing.
One is to use the Internet to publish articles. You write the article and your web development company publishes it on a myriad of Internet sites. Well written and interesting articles can not only get wide circulation, but enhance your reputation as well.
A second way is to use blogs. The web development company would set up the blog and you regularly add content. Done correctly, the blog pages that you add would get wide and fast circulation.
You might consider adding video content to your site. Relatively inexpensive equipment is available to take acceptable videos. You may already have suitable equipment. Well done videos are interesting content which can be publicized them on the Internet. There is also much less competition for videos. For one client’s main keyword there were over 750,000 pages indexed by Google, and less that 175 videos.
Webconsuls, LLC We are a web site development company with expertise and experience in designing and building web sites, in Search Engine Optimization, and in Social Marketing.
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