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SMO and SEO News Feeds For You

Saturday November 7, 2009

Reading Time: 4 minutes

It seems it is almost impossible to keep abreast of all the SMO and SEO news. You can scan the headlines on Google, Yahoo, your favorite newspaper or tech magazine and the amount of information is astounding. Just today I again realized I have an account with Google Reader which automatically sends me more information. I signed in and saw my Google Reader inbox had 851 items! I guess you now know I have been too busy for Google Reader. But this post is not about the Google Reader, it is about how to keep our Webconsuls’ clients abreast of internet marketing news. Turns out Webconsuls set up SMO and SEO news feeds for you and our clients over two years ago. So again I ask the proverbial question: Is anybody “listening” or in this case reading?

The experts keep talking about Twitter. I have a Twitter account, I follow and am followed; however, there are a few things about Twitter that annoy me. Today I will just mention two: (a) some people provide TMI (too much information) or should I say information that is redundant (since they have more than one account) and useless information; (b) it often takes two to three clicks to get to the meat of the message. Let me give you a real life example. Today I signed into my Twitter account around 6:30AM (MST). I read a Tweet that said: “6 Reasons to Embrace Social Media Today Web 2.0 Journal”. So I clicked on the link, but instead of being taken directly to the article I was taken to a TweetMeMe page that listed 65 Twitterers who had RT (retweeted) this article. I then click on the original link and I am taken to a blog post by Web 2.0 Journal. I read the article, it was interesting, but didn’t really provide too much new information, it was more one writer’s opinion. Just like my blog post today, is basically my opinion.

Here is my advice for today. If you want to go to one place and read the headlines for SMO, then I invite you to visit Webconsuls News Page. There you will find the current SMO headlines and you only have to click once!

P.S. If you want to find me on Twitter, click here.

P.P.S. As always, let me know what you think.

Reading Time: 9 minutes

This year I had the opportunity to attend BWE09, better known as Blog World and New Media Expo 2009. This event took place from October 15-17 in Las Vegas, Nevada. Unlike many of the 2500 attendees this was my first year participating. And unlike many attendees I did not spend my days there blogging, tweeting, or otherwise updating my friends and followers. I just tried to take in the process, that is I tried to listen and learn. And hopefully, I will be able to care for and serve some, if not all, of Webconsuls’ clients. I actually thought about writing this post as soon as I returned home or even while I waited in the Las Vegas Airport, but then it occurred to me that it would be better to really write about BWE09 looking in the rear view mirror. So here are some of my “bytes” on BWE09.

While I have been participating in blogging for about two years and I am on Facebook and have a Twitter account, I would not rate myself as someone that knows everyone in the blogging and new media world; therefore, attending this event was not about hooking up with old friends, but meeting new people and learning from the “experts.”
The exhibitors were varied and engaging. I enjoyed talking to people from all over the world, like the Zemanta team from Slovania (and, yes, I intend to learn more about their product). The ArmyStrongStories.com team was engaging and they had a great display. And then of course, I enjoyed speaking to Robby Berthyme who was representing wheretogetengaged.com
Brian Solis moderated a good keynote discussion about the “New Celebrity” with Anthony Edwards, Jermaine Dupri and Robin Antin. All of these participants made it very clear that if you are using Twitter, Facebook, etc…you need to be yourself, engage with people, and manage your own accounts (don’t hire a staff to do this). Write about yourself or your cause, don’t just keep re-tweeting!
One “outtake” from this keynote discussion is that I found it incredible how rude 70% of the audience appeared to be behaving. This was an hour long presentation and it was beyond me why people could not just sit and “listen”, as opposed to working on their laptops, running their fingers over their iPhones or thumbing it on their Blackberry. This behavior was annoying and to top it off, even though they were really not paying attention, they would join in the intermittent applause like robots or dummies.
Dave Peck of LSF Interactive was interesting and provocative in his conference “How to Socialize Your Content”. I just discovered that he posted many of his “rules” here for the small business owner. His advice I intend to try to incorporate into Webconsuls and to share with our clients.
I really enjoyed the conference “How Twits Lay Golden Eggs – The Art of Social Engagement for Business”…Chris Brogan and Laura Fitten had a lot to offer and they did not make the audience feel inept, but offered real guidance.
Dan attended this conference for Webconsuls also. It was interesting to watch Dan, who had not been to Las Vegas since he was 13! It was great to attend the conferences and then share what we had learned.
Las Vegas is an aging city and I don’t think it is aging gracefully. As we rode the marvelous monorail I noticed that many of the buildings look dated and dirty on the outside, almost as if the original architectural plan did not allow for majestic aging. Many strange and vacant lots can be seen as you ride “behind” the strip.
I don’t think I am the only BWE09 participant that questioned the parties that BWE09 sponsored. As one person said on Twitter: “bwe09 parties are a lot like Twitter – noisy, loud, dark, and ineffective at organizing communication”. I couldn’t agree more! Imagine being at the Mirages’ Jet Night Club with many of the same people who could not put down their laptops and iPhones during the keynotes, only it was too dark to read their nametags and the music was too loud for introductions. Another person echoed these sentiments: “The parties at #bwe09 remind me of college. How old are we? Where are the real parties?”
Flying Southwest Airlines will be a subject for another post.
Finally, I would like to thank the three ladies that shared a Hilton Limo with Dan and me. We were attempting to get a taxi to go to the airport and we found ourselves sharing a limo with Kim Rowley and Joanne Dinslage of Key Internet Marketing and Maarika Neudorf of Enterprise Estonia. We had a fun ride and got to meet three more BWE09 attendees.Ok, that is it for today. I am going to get busy learning how to apply all that I learned – stay tuned.

Reading Time: 8 minutes

The last few weeks your Webconsuls’ team has been busy and our blog has been quiet. I don’t know about you, but it is amazing what you can learn in a month’s time. Here are this month’s five most interesting bits of information that I learned and I want to share with you:

1. Did you know that Gmail has a send limit? About a week ago we received a call from our client saying that she was sending out an email broadcast to her customers asking them to participate in a fundraiser for the victims of the earthquake/tsunami. All of a sudden she noticed that she could not send any email or receive any email. She called us and here is what I learned:

“In an effort to fight spam and prevent abuse, Google will temporarily disable your account if you send a message to more than 500 recipients or if you send a large number of undeliverable messages. If you use a POP or IMAP client (Microsoft Outlook or Apple Mail, e.g.), you may only send a message to 100 people at a time. Your account should be re-enabled within 24 hours.” (Go here to learn more and keep in mind that many email services have a send limit, this is why some clients like to stay in contact with their clients by a newsletter service like or similar to Constant Contact.)

2. Twitter 2.0 seems to be just around the corner. Rather than have me rehash what someone else has discussed so eloquently, I will point you to the article. “Are We Ready for Twitter 2.0?”

3. Blogger does provide great on-line support. The other day I was on their site and I saw a section called “Recommended Articles and Discussion.” One of the discussions was entitled “Too Many Good Bloggers are Giving Up” . Now, this caught my eye!!! So I clicked on it and enjoyed the conversation. If you have a blog and you have given up or you are thinking about giving up, I invite you to read the posts and join in the discussion. You might just refresh yourself enough to keep on BLOGGING!

4. During the past few weeks our team has been discussing the nature of our Webconsuls’ blog. The questions raised are these: Should it be more technical? Or, do our readers want to learn more about the team as people and read anecdotal stories, as well? I will tell you that the team was split on this, but today I read an interesting article on an SEO/SMO newsletter. The article had to do with Social Networking pitfalls the 4th pitfall to avoid was this: “It’s not about sell, sell, sell! If all you’re doing when you visit the various sites and post your updates is pitch your latest program, product or service then it’s no wonder you’re not seeing results. Share information with your network, whether that’s your own information or you’re passing along information from clients and colleagues. The more you share, the greater your results will be. Whichever social networking arena you’re active in (and it may be more than one) remember the “social” in social networking – it’s to build relationships, make new contacts, and socialize. Inform your network, not sell to them.” I think based on this guidance and our own practical experience from being part of Social Networking sites, new clients may come to you naturally.

5. Finally, as this Columbus Day Weekend gets underway, I know that our New England innkeeper, hotelier, restaurateur, livery, and entertainment clients will be busy beyond belief as the autumn brides and mountains blush and foliage season peaks; but won’t they be surprised to learn that Tucson, AZ has its own foliage season! And yes, Mt Lemmon is 2869 ft taller than Mt. Washington!

This week’s photos are from my days in New Hampshire. The one of the children is of Aaron and Dan enjoying a “Tom Sawyer” moment with children who were guests at the inn. Aaron and Dan were “teaching” them how to rake the autumn leaves and make Leaf People!

“Teach Us to Delight in the Simple Things”…Rudyard Kipling

Let me know what you think of Judy’s “bytes”…see you next week.

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I was always a bit thrown by the term “augmented reality.” A brief glimpse at the definition in Wikipedia clears the terminology up.

“Augmented reality (AR) is a field of computer research which deals with the combination of real-world and computer-generated data (virtual reality), where computer graphics objects are blended into real footage in real time.”

In our video a new application, TwittARound, still in beta and may soon be available in the iPhone app store which encorporates “augmented reality” and Twitter.

GPS, compass and camera show where Tweets are coming from. You can literay see those Tweets coming at you!

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Today is July 4th, our federal holiday celebrating 233 years of Independence. While I wish all of you a Happy Fourth of July, I would like to highlight Lady Liberty. Happy 4th of July Lady Liberty!

This July 4th is special for Lady Liberty. For the first time since shortly after September 11, 2001, a limited number of visitors will be allowed to climb the spiral staircase to the crown. Have you ever been to the Statue of Liberty? I will tell you that of all of the majestic places I have visited in our United States, Liberty Island is by far the most awe inspiring, more so than Mt. Rushmore, Yellowstone National Park, Yosemite, the Golden Gate Bridge, Bryce Canyon, Zion National Park, St. Louis Arch, Hoover Dam, Denali, Everglades, Washington, D.C., Arlington National Cemetery. But enough about my travel guide.

I invite any of you who have the opportunity to visit New York City, even those of you who live in New York City, to make time to visit Liberty Island and Ellis Island. If you are unfamiliar with Ellis Island, it served as a federal immigration station for steamship passengers from 1892 until 1954. But I digress…as you approach Lady Liberty on the ferry you might recall great movie scenes from Titanic, Funny Girl, to name a few…it is amazing.

Beginning this July 4th, 30 people per hour will be allowed to climb up and down the 346-354 (but whose counting) steps to the crown, that is about 250 guests per day. I have never been to the Crown, but my sons have. I believe it was the spring of 1990.

Today I cannot begin to impart all that you can see and learn when you visit both Liberty and Ellis Islands. But you can stay in touch with The Lady, as she does Twitter…and Flickr. She is a social lady!

P.S. If you really want to have some fun, then visit the Ellis Island Foundation and search for your relatives who may have immigrated to the United States through this station.

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Unless you have been living under a rock for the past week you know that Twitter has moved from being a noun to a verb with the help of CNN & the Iran Election. With all western news services, internet & phone service cut off the people of Iran are the only news team in town, complete with spies and counter spies.

Twitter users everywhere have shown solidarity with the protesters by turning their Twitter icons green and changing their location to Tehran to thwart searches for protesters by Iranian security forces.

On 9/11 we were all Americans, as the protests unfold on Twitter, we have all become Iranian.

The World & CNN are watching from Twitter. Here is how you can too.

If you have not done so already go sign up for Twitter.

After you have your account go to http://search.twitter.com/ there you can see the top 10 trending topics.

Trending topics: Iran, #iranelection, #musicmonday, Wimbledon, Tehran, Perez Hilton, Tim Burton’s Alice, Neda, iPhone, US Open

You can click these topics to see what is being said in real time on Twitter about each subject, or you can search for your own from the query field.

Once you get the results page notice in the top right “Feed For This Query” copy that link to your Google Reader account click “Add A Subscription” and paste the link into the field and have your search come to you!

Tune in next week when I show you how to use hashtags on Twitter…

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You’ve seen the Digg button on most blogs but how often have you seen a tweet button?

Twitter has been growing since it was developed and is more of a social trend to be on twitter more than anything else. Now you can allow your business or personal blog posts to be tweeted.

Here is how it works, Tweet Meme allows you to tweet a specific page or a specific blog post and provides the code for it (very friendly). What it does not show you is how to add it on a blogger template.

Here is how you can modify your blogger template to include a tweet button how we have here (look on the top right).

1) Locate the following line: <BlogDateHeader>
2) Place the following code:
<div style=”float:right;”>
<script type=”text/javascript”>
tweetmeme_url = ‘STEP-3‘;
</script>
<script type=”text/javascript” src=”http://tweetmeme.com/i/scripts/button.js”> </script></div>
</script>

3) change STEP-3 to <$BlogItemUrl$>

A bit of HTML or blogger template experience may be required.

Contact Webconsuls to get a FREE quote on a custom personal or business blog.

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INQ Mobile released a Facebook phone last year and plans on releasing a Twitter phone by the end of this year. No information has been released whether the phone will be released in North America or Europe. It should have a QWERTY keypad to easily post a 140 character message on twitter but not confirmed.

The phone will cost less than $140 and given the price, you can’t expect to have any high-end features on this device.

Personally, I feel that phones with the web browser allow you to access social networking sites. The only thing this phone has going for it is the price and somehow making it a reduced monthly fee for using the data plan on most service providers.

Will this handset last in the mobile market or has the Twitter trend run its course?

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4.7 Magnitude Earthquake Rocks The Greater Los Angeles Area, to all newbies to our state we don’t really get worked up untill they hit magnitude 6 or 7. Not to worry, the buildings here are build to withstand these little rollers like we felt last night.

Here is the rub, Today Monday May 18 we have a 1 in 20 chance of having a larger quake.

Let’s all take this time to review the above video, posted by me to this blog 2 years ago and still true today.

Where did Lisa and I go after the quake to see where and how big? Twitter, where size and location information was being shared 1 hour before the ticker tape scrolled across the screen on survivor.

Send a Direct Message via twitter to @safeandwell with contact info, how and where you are. The Red Cross will enter you on the Safe & Well site. http://disastersafe.redcross.org

Stay Safe & Well

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The current economic downturn in the U.S. is hurting many clients. We think that you can not just wait for the storm to pass, but must work to survive in the rain. We also think that our clients who take a long view and who work hard now will be in the best shape when the economy recovers. Lastly, we think that the Internet is the most cost effective way to promote many businesses.

In this newsletter we discuss a free offer from Webconsuls, some ideas that may help your web site generate more business, and a case study of a site revision done with one of our clients, the Lodge at Moosehead Lake. We also highlight new clients well as the redesigns for some current clients.

A Free Offer From Webconsuls

We know that the text on many of our client’s sites is outdated. We also know that many of our clients have been very busy running their businesses and just have not had the time to review their sites and bring their text up to date. And we have had nominal charges for text revisions.

In this downturn you may be less busy and may have the time to review your site. We are suspending our charges for text updates on our clients’ web sites.

So go through your site, see what text needs to be changed, what can be enhanced. Do you have new testimonials to add? Prices to change? Services to add? Staff members to change?

Email your changes to Dick (dickfay@webconsuls.com), Judy (judy@webconsuls.com) or Dennis (dennis@webconsuls.com). We will review them and schedule the changes as soon as possible. If your change request is beyond just a text change, then we will discuss any possible charges before making the change.

Improve Your Web Site

Your web site can probably be enhanced. While we can not make major changes for free, we will try to do them as inexpensively as possible. Here are some ideas:

Start and maintain a blog: A blog is a relatively easy way for you to add content to your site and provide current information. Since the search engines love content, more relevant content could bring in more visitors and more visitors could be more business. Your blog is only limited by your creativity. A hospitality site may want to write about seasonal changes in the area, a lawyer may want to write about a successful resolution to a case or perhaps the implications of a major ruling. You could use a blog to mention special limited time pricing. Our experts can help you set up the blog and teach you how to maintain it. We provide an on-line tutorial for participating clients. The maintenance is easy and you might even find it to be fun.
Add video to your site and/or youtube.com: The search engines are starting to integrate video results with their search results. So a video may provide more visitors and then more business. Visitors may also stay on your site longer to look at an interesting video and that could enhance your sites performance. There are relatively inexpensive video cameras that do a great job for web video. Our experts can discuss the process with you and get your started. Again you may find it to be easy and fun.
Upgrade Your Website:Does your site reflect well on your business today? Does it reflect well on you? How does it compare to your competitors? A site that looked great in the past may be outdated today. So when you are reviewing your text, also review your look. We can not build new sites for free, but we can work with you to upgrade your look and we will do our best to keep the costs down. Another advantage to a redesign is your site may have built in a way that is considered old-fashioned today. The sites we build today take advantage of techniques that were not available a few years ago which do not change the look of the site but allow the site to load faster which makes it more “search engine friendly.”
Get involved with Social Media: You have probably heard of the most popular social media sites, such as facebook and myspace. Once mainly associated with teen and young adults, these sites are now used by people of all ages. The social media sites are not used to directly market your business, but to reach people, make them aware of your business, and then they may make the people they reach aware as well. Some of the popular Social Media sites: LinkedIn: Facebook: Twitter:

A Case Study in Refreshing Your Website…

Lodge at Moosehead Lake Buying an existing business in today’s world also includes inheriting a web presence. On June 1, 2007, Linda and Dennis Bortis left the corporate environs and fulfilled a life-long dream by purchasing The Lodge at Moosehead Lake and becoming innkeepers. As if this change in lifestyle were not enough, what with learning a new trade and familiarizing oneself with this beautiful property, Linda and Dennis soon felt that their website did not do the property justice. But what to do?

When Linda and Dennis first contacted Webconsuls, we explained that the current site had been designed and built per the specifications of the previous owner/innkeeper. Our best advice was to take time to get to know the website, its contents, navigation, good features and not so good features. In other words, get comfortable with your new life and keep copious notes on how you want to enhance the site.

Over the past 20 months, Linda and Dennis have done just that. They prioritized their goals and learned the business of inn-keeping. As time went by, Linda sent us new text, new photos, had us create new pages and became a blogger. But in December 2008 Linda approached us with her vision of a redesign of her home page. Given the economic times we all now face, Linda and Dennis felt sure they could not and should not invest in a whole new website, but they could tell their story better. That is, they could offer their website visitors dramatic photos of both Moosehead Lake and the lodge. Linda also new she needed to make the home page a virtual invitation to “check out” the entire site.

The lesson here is that Webconsuls cannot run your business and we certainly cannot know every detail about your business. The relationship that Webconsuls seeks to have with their clients is one of mutual respect and coordinated effort to present your business in its best light. Linda and Dennis represent some of the best in understanding this symbiotic relationship. Here are a few helpful hints:

Really study your site, not just the text and photos, but the flow
Learn about how to reach new guests, like newsletters, press releases, join organizations and associations. Don’t be afraid to brag about your property.
Study your statistics and analytics
Learn how to take good photos and how to upload them in your Picasa account.
Obtain feedback from your guests or customers.

The new look and feel of the home page is dramatic. It took a while to get to this point with many phone calls, emails, documents, testing, but now Linda reports: “I’m getting a lot of great comments on my home page. The lodge was full for Valentine’s but one room and we had 38 for dinner – higher than any other special dining night since we got here.” This is all great news and while the website refresh was not free, it was affordable and obviously it is producing a good return on their investment (ROI).

New Clients

We welcome some new clients:

Affirmations is a private alcohol and drug abuse treatment center located in Scottsdale, Arizona that treats various addictions in a uniquely non-judgmental and affirming manner.

Agua Dulce is a women’s extended care facility whose program is designed to further strengthen recovery, minimize relapse potential, address lifestyle changes, and develop a complete aftercare plan.

Octopus Pool Cover Safety Frame is the only pool cover safety cover frame that securely fastens any safety cover without the need to drill rivets, bolts or anchors into the pool deck.

Synergy Group Services is a family/physician owned and operated drug and alcohol rehab center, located in beautiful West Palm Beach, Florida. Their caring physicians and trained rehab specialists provide the nurturing environment needed for effective addiction treatment.

Unity Recovery Center in Hobe Sound, Florida has an objective of providing the highest quality personalized drug and alcohol addiction treatment services available at an affordable price.

Hope by the Sea is a Southern California Drug Rehab center located in San Juan Capistrano that offers individualized treatment programs for drug rehab at reasonable cost because addiction and alcoholism affect everybody.

Wonderful Windows does window cleaning in Orange County California. They have told us : “In the first week of putting my new website online I received three new customers that can turn into regular business. Webconsuls rocks !!!”

Redesigned Sites

In addition to the Lodge at Moosehead Lake we have recently redesigned several client sites.

Lasting Recovery is San Diego’s Premier Intensive Outpatient Alcohol and Drug Treatment Center. Lasting Recovery helps men and women interrupt the emotional turmoil and destructive pattern of alcohol and drug abuse. We assist individuals to reclaim their health, build self-esteem, heal their relationships and develop strong relapse prevention skills.

Sea Cliff Hale is a beautiful vacation home in Poipu on Kauai and perfect for large family vacations, family reunions, group golf getaways and or just a visit to paradise.

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Behind the catch phrases of social media and that never ending list of strange sounding websites there is a human need to connect. These technologies are enabling us to create a shared narrative. To create our identity out there on the internet with words and pictures. This identity is becoming just as valid and possibly more engaging than the “brick and mortar” existence of our everyday lives.

Constant connection through smartphones and other mobile technologies creates what Gleeson dubs, “the rise of the culture of availability” and with this an obligation for us to be available. How we choose to prioritize the demands of our “ever-connected” culture remains to be negotiated as our attention is pulled in various directions at any given time.

The opportunity to create and share is there. Create and share great things. And please do not text and drive.

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RT @Mashable Retweet App Free Today for iPhone

What is retweeting?

It is when you share a tweet from another tweep.

What is so cool about the Retweet iPhone app?

IT IS FREE TODAY!

What can you use the Retweet iPhone app for?

It is a great way to see what is hot right now because it shows you what is being retweeted the most, and you can Retweet any cool tweets you find right from the app!

HAPPY RETWEETING!

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How Twitter’s spectacular growth is being driven by unexpected uses

Serendipity the effect by which one accidentally discovers something fortunate, especially while looking for something else entirely.

What is Twitter? Is it a status update? Is it a Social Network? Or is it a search engine akin to the Minority Report? I guess you could say it is all of these things and more, but you will not get “Twitter” unless you use it.

A meme (pronounced /mi:m/ – like theme) is a unit or element of cultural ideas, symbols or practices; such units or elements transmit from one mind to another through speech, gestures, rituals, or other imitable phenomena. The etymology of the term relates to the Greek word mimema for mimic. Memes act as cultural analogues to genes in that they self-replicate and respond to selective pressures.

Ok Great Darin, now we know what a meme is, and we have heard about twitter on tv, but seriously, how do you use it?

1) If I find a good link, movie, app, picture I tweet it.
2) If I need help on a project that I am not an expert in, I tweet it,
3) If I want to find out more on a current event (Like TED or SXSW) I search and follow those that are live “onsite”
4) If I am at a current event, and I want to keep track of old friends like http://twitter.com/Roebot, or find new like minded folks, I set up a feed of the twitter search in reader,
5) If I want to know what the hive mind is buzzing about, I check out http://twitter.com/trendingtopics

These are just a few of the ways that I am using Twitter, I hope they give you a reason to play with this “Tool / Meme” so that you can find some serendipitous uses for it that you can share back with us.

Do You Follow Me?
I hope you do.

If you would like to check out more of our blog posts on Twitter Click Here

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It is Saturday, March 7, 2009, and I have a lot of work to do. And because I have so much to do this will be a very short blog post. I am sure you are relieved. This morning when I thought about what to write about, it occurred to me I could remind you that tonight most of you will have to remember to move your clocks forward one hour. Thankfully, living in Arizona I can scratch this task off of my list as most of Arizona does not participate in daylight saving time. Yeah! I won’t be losing an hour of sleep tonight, unless I decide to read every-one’s Twitter posts or tweets. Following Twitter posts can be exhausting and for the most part a waste of time.

Do I have a Twitter account? Yes. Why? Because one of my team members “hinted” it would be a good idea. Have I ever tweeted? No! Why? Because I don’t have time and I am sure my 20 Twitter “followers” (notice Twitter calls them “followers,” not “friends” like on Facebook) could care less about what I am doing or thinking at any given moment.

So today I will just offer an observation: Twitter has been around since 2006. But, of late, it seems that one cannot just watch the news on TV or follow a news website for headlines, you must also follow the Twitter account for the newscasters. In 140 characters we are suppose to understand the essence of the tweet. Great! So let’s see: you have the television on and you better be watching the television while sitting at your PC or with your laptop in your lap or with your Blackberry or iPhone in your hand. God forbid you would miss an important “tweet.”

Now most politicians are tweeting. Hmmm…I am amazed they have time to tweet, given our current state of affairs. Priorities!

I have one final thought before I get to work for our clients and prepare the paperwork for my personal income tax return: Have you ever looked up the meaning of “twitter?” As a noun the #1 definition for the word “twitter” is “a trembling agitation.” By the way, an agitator is “one who stirs up public feeling on controversial issues.” Imagine if Twitter’s inventors chose to call Twitter “agitator?” Twitter sounds so much more innocuous, we tend to think of that cute little beloved “Tweety Bird.” So, today, twitter away or tweet with your followers…I have work to do.

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Have you seen He’s Just Not That Into You? This film opened yesterday and since today is Saturday I thought I would provide a little preview of this romantic comedy. Technically speaking, He’s Just Not That Into You, was not on my to-do list for February 6th, so I have not yet seen the movie, but I have seen the previews. I think this is one of those films that I might be able to convince my husband, Dennis, to see. Why? Eye candy! There are enough “big” stars, both men and women, in this film to keep everyone happy for 129 minutes. For your convenience, I have included a trailer for the movie in this post. You will see that the producers feel that the basic interactive groundrules for men and women are established when we are very young children, which is “he says one thing, but means another” and “she hears what she wants to hear.” As an aside, I remember my first little boy “friend.” In 1954-55 we walked to kindergarten each morning holding hands. His name was Raymond Wood. I think he was always nice to me!

Ok, here is the scoop: He’s Just Not That Into You is based on a self-help book that was written by Greg Behrentdt and Liz Tuccillo. No, neither Greg nor Liz is a psychologist. Both were writers for Sex and the City, they based this book on a famous line from the 6th season episode called “Pick-a-little, Talk-a-little” which originally aired July 13, 2003(yes, the episode title is the name of an annoying song from The Music Man). Six years later and with a reported budget of $25,000,000 we now have a romantic comedy that will either make you laugh or help you escape today’s crazy technical world for two hours.

Probably the most poignant message in He’s Just Not That Into You is this: In today’s world, unlike when I was wondering “why doesn’t HE call?,” a person can’t just expect to hear from someone via a landline phone, they need to worry about every known “SOCIAL NETWORK:” myspace, facebook, youtube, plurk, plugoo, brightkite, ping, twitter, yammer, and the fatal text messaging via the cell phone. As Mary, played by Drew Barrymore, says: “It’s exhausting!”

The fact is love, or what we hope will turn into love, makes us do foolish things. We are all guilty of this, we are human. In 1965 Martha (Reeves) and the Vandellas released “Love Makes Me Do Foolish Things,” it never made it to #1, but many of us loved this song, because in 1965 and for a long time after that, our social networks consisted only of a phone and the Friday night mixer (dance). This song made us cry and if we were really lucky that special someone would ask us to dance and we would forget all our troubles. Escape!

So for this Saturday: Dance to this music,take a break and go away with your friend. Go to the movies or rent a movie,love the one you’re with, and let me know how this works out for you, write a comment on my blog post.

P.S. For the record, if you are wondering what happened to little Raymond Wood. We continued through grade school together as friends. After that we lost touch. In 2006, my mother passed away. As I stood outside the church waiting for her funeral to begin, I looked across the crowd and there stood Raymond. He walked over to me, put his arms around me and said “I wouldn’t miss being with you today.” Precious memories, indeed!

Reading Time: 17 minutes

Forty years ago this month I entered the real work force. A real job with Wells Fargo Bank. I was all of 19, recently married and had dropped out of the University of San Francisco. This real job had the same grade and pay of a teller, but the Human Resource Officer who interviewed me thought I might be better suited to a desk job with limited “face to face” contact with the public! I was paid $370 per month. (Let me save you some time, that computes to $2.13 per hour.) I was assigned to the Monthly Payment Loan Center as a Payoff Clerk and my desk was located on the 3rd floor of the Wells Fargo Bank World Headquarter’s building at 44 Montgomery, San Francisco, Ca. The building was new, completed in 1966 and it was the tallest building in San Francisco between 1966 and 1968. While my blog today is somewhat personal regarding my resume, I want to dedicate it to Lilly Ledbetter. We should all thank Lilly Ledbetter for her relentless pursuit of justice which resulted in the eventual passing and signing of the Lilly Ledbetter Fair Pay Act of 2009. It has been a long 40 years!

If you are not familiar with Lilly’s case against Goodyear Tire and Rubber Company, then I invite you to read about it. After the Equal Pay Act of 1963 was passed most Americans probably felt protected by the law, but for women in the work place there has been an undercurrent sometimes barely noticeable, nevertheless palpable. Let me explain how this phenomena works. When you are hired by a large company, a well established company (Wells Fargo was founded in 1852), there is a presumption of trust. After all this is a bank and we all know that the basis of banking is that of a fiduciary. So is a 19 year old woman suppose to see red flags when in the interview process she is asked what kind of birth control measures do you use? Should the 19 year woman question why as an employee of the company she has no maternity insurance coverage, but the wives of male employees do? Should the 19 year old woman question her manager (a man) when he reminds all employees that they will be subject to termination if they meet with union leaders?

By 1972 I did start to ask questions, but I didn’t have the time or money to fight for the cause…so I resigned from Wells Fargo and returned to college full time. By 1974 I received my B.A. in Social Work and went back into the work force, only to find myself once again in the banking industry. In 1978 I was hired by Crocker National Bank and by early 1979 (at the age of 29) I was an Assistant Vice President of Consumer Loan Administration. I worked in the Crocker Bank Tower located at 611 S. Grand Avenue, Los Angeles, CA. By this time, no one questioned my birth control measures (except my immediate Vice-President when he promoted me to AVP and then said with a chuckle: “Now, don’t get pregnant!”), women employees now had maternity coverage, and unions just never came up in conversations.

In late 1980, I gave birth to my first son, Aaron. I resigned from Crocker Bank in the Spring of 1981 and it was purchased by Wells Fargo in 1986. I did not return to the banking industry until October 1985. By then I was 36 years old and we had just relocated to Conway, New Hampshire, with our two young children. Dennis and I met with a Commercial Loan Officer of Indian Head Bank North to discuss purchasing a country inn. After reviewing our business plan and resume, the gentleman looked at me and said: “Can we set this loan application aside and talk about hiring you?” He had me! After all, we were new in this community and if one of the most prestigious banks in the state was willing to offer me a job as a loan officer, two blocks from our home with medical benefits for the whole family then why not accept it?

I worked for Indian Head Bank North, was promoted to Vice President, and continued there even after we purchased Cranmore Mountain Lodge in 1986. But in 1988 Indian Head Bank was purchased by Fleet Bank and by 1989 most of the senior officers had been offered a severance package. I resigned my position in November 1989. Fleet Bank was purchased by Bank of America in 2003.

What you need to understand is that I always suspected that I did not receive equal pay for equal work in the banking industry. And now you are probably wondering why didn’t I pursue it. The answer is complex: First, most companies use what are referred to as pay grades. According to Wikipedia a “Pay grade is a unit in systems of monetary compensation for employment. It is commonly used in public service, both civil and military, but also for companies of the private sector. Pay grades facilitate the employment process by providing a fixed framework of salary ranges, as opposed to a free negotiation. Typically, pay grades encompass two dimensions: a “vertical” range where each level corresponds to the responsibility of, and requirements needed for a certain position; and a “horizontal” range within this scale to allow for monetary incentives rewarding the employee’s quality of performance or length of service.”; Secondly, in most large companies you are subject to termination if you discuss your compensation level with other employees. So there you have it in a nut shell, put the woman in a pay grade that is the same as the men performing the same job, but start her in the bottom of the pay range and then make it clear that if she discusses her compensation she will be fired; Third, if you really want to keep her in tow, then give her a title, like Vice-President. It is all about TRUST!

Tonight I had the opportunity to read about Lilly Ledbetter’s suit. As I read through the history of the case, I finally came to the Supreme Court’s ruling against Lilly. Again, according to Wikipedia: “Justice Alito delivered the opinion of the court. The Court held that according to Title VII, discriminatory intent must occur during the 180-day charging period. Ledbetter did not claim that Goodyear acted with discriminatory intent in the charging period by issuing the checks, nor by denying her a raise in 1998. She argued that the discriminatory behavior occurred long before but still affected her during the 180-day charging period. Prior case law, the Court held, established that the actual intentional discrimination must occur within the charging period. The Court also stated that according to those prior cases, Ledbetter’s claim that each check is an act of discrimination is inconsistent with the statute, because there was no evidence of discriminatory intent in the issuing of the checks.” So basically, they ruled against Lilly because she did not file her complaint within the 180-day charging period.

As I read this decision I immediately thought of the standard operating procedure for most companies, you are subject to termination if you discuss your compensation level with other employees. That being the case how could one ever hope to meet the requirement to file a complaint within the 180-day charging period?

It took the only woman on the Supreme Court, Justice Ruth Bader Ginsberg, to point out the idiocy of this ruling by presenting the dissenting argument. Quoting from Wikipedia: “Justice Ginsburg dissented from the opinion of the Court, joined by Justices Stevens, Souter, and Breyer. She argued against applying the 180-day limit to pay discrimination, because discrimination often occurs in small increments over large periods of time. Furthermore, the pay information of fellow workers is typically confidential and unavailable for comparison. Ginsburg argued that pay discrimination is inherently different from adverse actions, such as termination. Adverse actions are obvious, but small pay discrepancy is often difficult to recognize until more than 180 days of the pay change. Ginsburg argued that the broad remedial purpose of the statute was incompatible with the Court’s “cramped” interpretation. Her dissent asserted that the employer had been, “Knowingly carrying past pay discrimination forward” during the 180-day charging period, and therefore could be held liable.”

So here’s to Lilly. She fought the fight and she won the battle (not necessarily the war). On January 29, 2009, President Obama signed the Lilly Ledbetter Fair Pay Act of 2009 (With the revised statutory language, the majority opinion’s interpretation referenced above is no longer valid, and the law now conforms to the interpretation advocated by Justice Ginsberg in her dissenting opinion). Lilly will never be financially compensated by Goodyear or any government agency. She led a fight for all of us and for that we should be thankful.

P.S. Today’s image is a collage of some more of my business cards from over the years. What a hoot…great titles, with almost always unequal pay! And for the record, over the years I fought many battles with my employers over equal treatment. In 1989, I refused to sign my severance package under threat of non-payment. The reason? It contained a clause that I was not allowed to discuss the terms of the agreement with fellow employees. I wonder why? Could it be that the packages were not equal? I knew they were not, I didn’t sign, but they paid me my severance. To think how the battles might have been waged differently with the Internet, YouTube, Facebook, Blogs, Twitter…dare to imagine!

Reading Time: 5 minutes

On Tuesday, January 20, 2009, I for one will break from work and watch as Barack Obama takes the oath as the 44th president of our United States. I expect it to be a hope-filled day, one that I will share with my husband and children. We as a family and nation will be passing the torch on January 20, 2009. As I write these words it occurs to me that there are very few inaugurations that I clearly remember. Some I was too young to remember (Eisenhower-1953), some I choose to forget (Nixon-1969, 1973; Bush-1989, Bush-2001, 2005), some I cannot forget (Johnson-1963; Ford-1974), and one that will always “light the corners” of my mind (Kennedy -1961).

Last evening I re-read John F. Kennedy’s Inaugural Address from January 20, 1961. Most of us know some of the memorable lines like “the torch has been passed to a new generation of Americans”, but how many of us remember the rest of this passage? I am sure not many, so let me share them with you here:

“Let the word go forth from this time and place, to friend and foe alike, that the torch has been passed to a new generation of Americans-born in this century, tempered by war, disciplined by a hard and bitter peace, proud of our ancient heritage-and unwilling to witness or permit the slow undoing of those human rights to which this Nation has always been committed, and to which we are committed today at home and around the world.”

Videos of Kennedy’s speech are remarkable to view.

President Kennedy’s strong hopeful words are still applicable today, sans “born in this century”, as now we are in the first decade of a new century. On Tuesday I will listen carefully to President Obama and I will hope that somewhere in his speech there will be inspiring words that my children will be able to remember and quote 48 years from now.

Yes, there is a lot of excitement about President-Elect Obama’s inauguration. Newspapers, magazines, radio, network television, cable television, the Internet, YouTube, My Space, Facebook, Twitter are all participating in this magical event, cashing in on “hope.” Yesterday I learned that Microsoft is partnering with CNN to “photosynth” the inauguration and they want your assistance. You can be part of history by submitting your captured photos.

The torch is passing to you, to our new President, to our future. Let’s make the best of it!

P. S. This post is dedicated to my father, Joseph Raymond Eagen. He was born January 17, 1918, eight months after John F. Kennedy(May 29, 1917). Like President Kennedy, my father was born to first generation Irish Catholic Democratic parents and he served as a Naval Officer in WWII. It occurred to me this morning that the very first time I posted for this blog I wrote about my father as being an original social marketer. Daddy, Happy Birthday!

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