television Archives - Webconsuls

Olive Crest on CBS News

Monday May 3, 2010

Reading Time: 6 minutes

OLIVE CREST’S “SAFE FAMILIES FOR CHILDREN” PROGRAM TO BE FEATURED ON CBS NEWS
When: Tuesday May 4th, 2010 at 6:30 p.m.
Where: CBS Evening News with Katie Couric

The life-changing work of Olive Crest will be featured on National television on Tuesday, May 4, at 6:30 p.m., as CBS Evening News with Katie Couric reports on the impact of our work through our
Safe Families for Children program in Southern California.

The news report will showcase lives that have been touched these last few months by Olive Crest and its Safe Families program. And while we are not sure whether the reporters will mention Olive Crest’s name in their newscast, please know that they are reporting on their work. Chief Programs Officer, Dr. Karen Bergstrom, spent three days working with CBS to arrange the interviews and introduce the reporters to the Olive Crest team. Management guru Peter Drucker has said, “The product of a non-profit is a changed life.” You will see first hand the lives Olive Crest is changing in this eye-opening report.

Safe Families is a new church-based movement designed to help families and children facing temporary crises and needing temporary care. The non-government program mobilizes local churches and their members to help reduce child abuse and returns the church to the forefront of caring for local children and families in need. Volunteer families (trained by Olive Crest) open their homes to at-risk children (newborn through 18 years old) whose parents are experiencing a short-term emergency such as hospitalization or a long-term crisis such as drug abuse. Thanks to Safe Families, struggling parents do not have to lose their children to the child welfare system, and the children remain safe, loved and well cared for during a difficult time.

Mariners Church – Irvine, Calvary Chapel – Santa Ana, Cornerstone Bible – Garden Grove, Terra Nova – Lake Forest, Long Beach Fellowship, Calvary Church Capistrano Beach, Yorba Linda Friends Church, and Shoreline Church – San Clemente are among the Southern California churches whose members are actively participating in our Safe Families program. Olive Crest has been able to place 32 children and have attracted more than 200 people who have expressed a willingness help. Olive Crest coordinates the program in Southern California, which continues to expand throughout the regions we serve, providing the training for the volunteer families and monitoring the placements on an ongoing basis.

To learn more, tune into CBS News on Tuesday, May 4.

For the Children,

Reading Time: 3 minutes

Most of us have used the opinions of strangers to guide us. Maybe we crossed a movie off a list because we saw a bad review on television or went to a new restaurant based on a review we read in the newspaper. The Internet lets us all be reviewers and almost anything can be reviewed. You can rate books on amazon.com, local businesses on yelp.com and DUI attorneys at gotdui.com. And you can use those sites, and countless others to help you chose a book, a restaurant, or a lawyer.

Of course, any review is subjective. For example, The Lost Symbol, Dan Brown’s latest book, has over 1400 reviews, almost 500 of which are positive and about 650 are negative. Also, the quality of service at any business can vary. So before trusting a review, read carefully.

If you own a business, you need to understand that your next customer might review his or her experience on the Internet. Just as bad reviews in the New York press can doom a Broadway show, then a bad report can seriously hurt a business.

How do you combat the bad reviews? The first thing to do is to try to not get them. Be on top of game as much as possible. If you see that a customer is dissatisfied, try to find out why and do something to satisfy them. Be honest in your advertising so that customers don’t expect one thing and get another.

The second thing is to try to get good reviews. Encourage your satisfied customers. Publicize your good reviews and their sources.

Here are ten other things you should consider.

Reading Time: 7 minutes

A few months back a friend of mine suggested that I might write a book titled “51 Cards!” When I questioned her on this title, she said: “51 Cards” is the title Kevin (her husband) proposed for your yet to be published autobiography. It alludes to your lamentation that the Baby Boomer generation is “not playing with a full deck” due to the emotional scars inflicted by such events as the Vietnam war, the assassinations of MLK, JFK and RFK, etc.” I think the title is perfect and I have often said that people of my generation lived through many life changing events in our formative years. This is not an excuse, but an explanation of what we are about. And so today, I am remembering August 8, 1974, Richard M. Nixon. It was on this day, 35 years ago, that the President of the United States (POTUS) Richard M. Nixon announced his resignation as a result of the Watergate Scandal.

On June 15, 1974, I received my BA degree from California State University, Los Angeles. What I recall most about my last year in college were the Senate Watergate hearings. These hearings ran from May 17, 1973 through August 7, 1973. The hearings were televised, but remember I was working and going to college full time, so being able to watch the televised hearings was a luxury. The university was nice enough to set up televisions in the library so that the actual social network of students could stop by the library in between classes to watch the hearings. Remember now, this is when we still only had three networks…NBC, ABC, and CBS. Oh, and yes we did have our newspapers. According to Wikipedia “Each network maintained coverage of the hearings every third day, starting with ABC on May 17 and ending with NBC on August 7. An estimated 85% of Americans with television sets tuned in to at least one portion of the hearings.” The Senate issued its seven volume report on June 27, 1974.

Within a few weeks of my graduation I went to work for a small financial corporation. Every evening I would go back to my little apartment and turn on the news. But on August 8, 1974, I hurried home as Richard Nixon was going to address the nation at 6:00PM PST. We had learned this from listening to radio news that afternoon. That evening I watched intently as Richard M. Nixon announced his resignation. That was 35 years ago today and I invite you to listen to part of this speech here or visit the Miller Center to hear the whole speech.

The next day I went to work, but I brought my television with me. At 9:00AM PST, August 9, 1974, all of the employees gathered around this little 12 inch Zenith black and white television to watch Gerald Ford become our 38th president. It didn’t matter which political side of the aisle you were on, this was, hopefully, a once in a lifetime event. If you want to learn more about this time in our history, I invite you to read “All the President’s Men” by Woodward and Bernstein and “Blind Ambition” by John Dean.

It is funny, last evening I happened to catch Lewis Black on HBO. It wasn’t a new bit, but I listened again to him as he described how “our” young lives were ruled by fear during the cold war. We practiced for air raid drills, nuclear bombs, hid under our wooden desks, and watched some of our parents waste their hard earned money building bomb shelters. “51 Cards”, indeed!

“There are eight million stories in the Naked City. This has been one of them.”

Reading Time: 6 minutes

I was 19 years old the summer of 1969. Richard Nixon was president. The Vietnam War was raging and Woodstock would not happen until August 15. 40 years ago this weekend Americans waited eagerly for Sunday morning, July 20th, to arrive. NASA was going to fulfill a dream that President John F. Kennedy spoke of in 1961. Some of us are old enough to remember this day quite clearly and so I thought that today I would share with you my walk on the moon memories on this 40th Anniversary. And yes, I do consider this a technology post…I mean really, man walking on the moon, now that is technical!

As I said, I was 19. I had moved back to San Diego from San Francisco on Memorial Day weekend 1969. The reason I remember the exact weekend is that my first husband and I drove from San Francisco to San Diego and we got stuck in traffic in San Clemente on Interstate 5 for six (6) hours that weekend. The good news about that trip is that we were driving our brand new 1969 VW Beetle (air cooled engine), so idling on the freeway was just no big deal. But I digress…

I worked for Wells Fargo Bank and my husband was in college, so he had a summer job of some kind. We lived in a really small, strange apartment that seemed to look more like a motor home and we did not own a television. A friend of ours loaned us a TV to use for the summer. It was a black and white RCA television. This is the same year that saw such summer movie blockbusters as Midnight Cowboy and Easy Rider (both debuted in May 1969). If you have never seen either of these movies, rent them, they are classics.

As I said it was a Sunday morning and I don’t know if NASA specifically planned this historic walk for a Sunday in order to allow more Americans to watch the show, but we got up early, the television went on and at exactly 20:17:40 UTC (GMT) the Eagle landed in our moon’s Sea of Tranquility. That was 01:17:40PM PDT our time. Six and one-half hours later Neil Armstrong and Buzz Aldrin stepped onto the moon’s surface.

I have two distinct memories from that day: First, while waiting for the Eagle to land, the radio played Oliver’s rendition of Good Morning Starshine. The words were perfect. (see the 1st YouTube Video below); Second, we watched the CBS coverage with Walter Cronkite and shared another life-altering event with him. (see 2nd YouTube video below).

And so today, as we begin the 40th Anniversary celebration of our Walk on the Moon, we remember with great respect and sadness the passing of Walter Cronkite last evening at the age of 92. And I will think back to the day so long ago that I sat in that little apartment, watched with wonder and together we wrote in our diary: “Today, man walked on the moon!”

P.S. In 1999 a movie was released as a tie in to the 30th Anniversary, A Walk on the Moon. This is another movie that many of you will enjoy.

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This morning came with the news of Ed McMahon’s death. Fighting bone cancer and pneumonia Ed passed away shortly after midnight at the Ronald Reagan/UCLA Medical Center.

Ed McMahon is probably most widely known as the side kick to Johnny Carson on “The Tonight Show.” Ed McMahon also hosted “Star Search” and was the face of “America’s Publishers Clearinghouse” sweepstakes.

A talented pitch man, Ed McMahon was born Edward Leo Peter McMahon Jr. on March 6, 1923 in Detroit, but it was in Lowell, Massachusetts this pitchman honed his chops. At the tender age of 15 Ed took his first job behind the microphone for a circus visiting his home town. And that is how he began.

An engaging laugh, jokes, skits and trademark phrases like, “H-e-e-e-e-e-r-e’s Johnny” and “Hi yo” (we call them memes in social media) Ed was a forerunner of the early days of television and grew into a household icon. He will be missed.

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Happy Earth Day! Composting is finally cool.

As a child I grew up with a compost bucket in the sink. There was a strict protocol of where glass, metal, paper and of course organic material was to be put. It was also my job to run this little stinky bucket out to the compost pile. I really hated compost and the entire process of composting. It was an embarrassment when friends came over. I longed to throw things away in the trash like everyone else.

I never thought the day would come when I would long to compost.

That day has arrived. I saw the most impressive kitchen composter on television last night. It turned simple table scraps into beautiful loamy soil.

Summing it up with the most appropriate cliche I can think of “even a worm turns”.

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Today is Saturday, April 4, 2009. This is one of those historical days that stays in your mind. You wake up and think to yourself what is special about this date. And then you remember, April 4, 1968, Martin Luther King, Jr., was assassinated.

In 1968 we didn’t have cell phones, iPhones, the Internet, personal computers. We depended on learning about the news by radio and for the most part black and white television sets, and the newspaper. Your social networks were not virtual like Facebook, MySpace, YouTube; on the contrary your social networks were your friends, college classmates, co-workers, family members.

In 1968 I was a freshman at the University of San Francisco. Spring break was about to begin and I was not going home to San Diego. Here is a clip of the CBS Evening News, April 4, 1968.

As the years have passed, I remember April 4th for many reasons. “There are eight million stories in the Naked City. This has been one of them.”

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If you are into a new trend of watching TV online, you can expect commercials in the near future. Google is looking to expand its TV ad brokering to online sites such as YouTube. Google has been running test advertising programs for TV ads for months and hopes to creative an avenue for advertisers looking for traditional and online outlets.

It seems this will only effect the bigger businesses from the advertising standpoint. The ability and desire to create and market TV commercials, even if only online is less feasible for most middle and smaller sized budgets. From the consumer standpoint- more commercials where previously there hadn’t been. So who wins here? Google and (Google would argue), the larger advertiser.

Here is the article as reported by the Wall Street Journal: http://tech.yahoo.com/news/afp/20090327/tc_afp/usitmediatelevisionadvertisinginternetgoogleyoutube

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It is Saturday, March 7, 2009, and I have a lot of work to do. And because I have so much to do this will be a very short blog post. I am sure you are relieved. This morning when I thought about what to write about, it occurred to me I could remind you that tonight most of you will have to remember to move your clocks forward one hour. Thankfully, living in Arizona I can scratch this task off of my list as most of Arizona does not participate in daylight saving time. Yeah! I won’t be losing an hour of sleep tonight, unless I decide to read every-one’s Twitter posts or tweets. Following Twitter posts can be exhausting and for the most part a waste of time.

Do I have a Twitter account? Yes. Why? Because one of my team members “hinted” it would be a good idea. Have I ever tweeted? No! Why? Because I don’t have time and I am sure my 20 Twitter “followers” (notice Twitter calls them “followers,” not “friends” like on Facebook) could care less about what I am doing or thinking at any given moment.

So today I will just offer an observation: Twitter has been around since 2006. But, of late, it seems that one cannot just watch the news on TV or follow a news website for headlines, you must also follow the Twitter account for the newscasters. In 140 characters we are suppose to understand the essence of the tweet. Great! So let’s see: you have the television on and you better be watching the television while sitting at your PC or with your laptop in your lap or with your Blackberry or iPhone in your hand. God forbid you would miss an important “tweet.”

Now most politicians are tweeting. Hmmm…I am amazed they have time to tweet, given our current state of affairs. Priorities!

I have one final thought before I get to work for our clients and prepare the paperwork for my personal income tax return: Have you ever looked up the meaning of “twitter?” As a noun the #1 definition for the word “twitter” is “a trembling agitation.” By the way, an agitator is “one who stirs up public feeling on controversial issues.” Imagine if Twitter’s inventors chose to call Twitter “agitator?” Twitter sounds so much more innocuous, we tend to think of that cute little beloved “Tweety Bird.” So, today, twitter away or tweet with your followers…I have work to do.

Reading Time: 6 minutes

Many of us are “goal oriented” and achieving a goal can bring great personal satisfaction. I think that a goal such as “losing 10 pounds” is counterproductive. Certainly you might achieve the goal, but then what? After a while the weight always seems to come back.

I think that a better for losing weight and shaping up is to find lifestyle changes that result in eating less and exercising more and then monitoring your maintenance of those changes.

I decided this year to exercise more and eat less. I try to play golf on Saturday and Sunday and generally walk carrying my own bag. My first change is to always walk and carry my bag. We have a small gym at the club and my second change was to use one of the aerobic machines on Monday – Wednesday- Friday. The first Monday my legs were too tired. So I changed to using the machines Tuesday -Friday. If I don’t play golf then I try to get to the machines on the weekend. If I do neither on the week end day, then I will use the machine on Monday. In any case I have changed my lifestyle and adding this exercise to my routine. I am lucky. The club is close by, using the gym requires no additional cost, I can do it in any weather, and there are televisions showing news or sports so the time goes my quickly. I started at 20 minutes and am up to 30. I plan on adding some exercise with the strength machines in the near future.

Before starting I had a physical. I would highly recommend that to anyone before starting an exercise program.

Your lifestyle may make finding an exercise program more difficult, but if you try I am sure it can be done. Maybe you can jog or take a brisk walk before dinner or first thing in the morning or at lunch. Or jump rope. Or ride a bike. The point is to find something you can do for the long haul. And if the first thing you try does not work, try something else.

I have also cut back on my eating. Some days are better than others. When we go out I now bring back leftovers. I have reduced my snacks. I have reduced my portions. I have also reducing my alcohol intake. I still have a beer with my friends after golf and occasionally have a drink or some wine with dinner rather than on a regular basis as before.

I ate too much at a Super Bowl party and too much on a recent dinner out. I know I could do better in those situations. I also tend to snack too much when it readily available so I need to watch that.

At this point I feel better. I enjoy the exercise. I do not feel deprived. I am sleeping better.
So far I have lost six pounds this year. I know I could have gone on some kind of diet program and lost more but I have done that in the past and then gained the weight once I got tired of the diet. I think I can continue this for a long time.

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On Tuesday, January 20, 2009, I for one will break from work and watch as Barack Obama takes the oath as the 44th president of our United States. I expect it to be a hope-filled day, one that I will share with my husband and children. We as a family and nation will be passing the torch on January 20, 2009. As I write these words it occurs to me that there are very few inaugurations that I clearly remember. Some I was too young to remember (Eisenhower-1953), some I choose to forget (Nixon-1969, 1973; Bush-1989, Bush-2001, 2005), some I cannot forget (Johnson-1963; Ford-1974), and one that will always “light the corners” of my mind (Kennedy -1961).

Last evening I re-read John F. Kennedy’s Inaugural Address from January 20, 1961. Most of us know some of the memorable lines like “the torch has been passed to a new generation of Americans”, but how many of us remember the rest of this passage? I am sure not many, so let me share them with you here:

“Let the word go forth from this time and place, to friend and foe alike, that the torch has been passed to a new generation of Americans-born in this century, tempered by war, disciplined by a hard and bitter peace, proud of our ancient heritage-and unwilling to witness or permit the slow undoing of those human rights to which this Nation has always been committed, and to which we are committed today at home and around the world.”

Videos of Kennedy’s speech are remarkable to view.

President Kennedy’s strong hopeful words are still applicable today, sans “born in this century”, as now we are in the first decade of a new century. On Tuesday I will listen carefully to President Obama and I will hope that somewhere in his speech there will be inspiring words that my children will be able to remember and quote 48 years from now.

Yes, there is a lot of excitement about President-Elect Obama’s inauguration. Newspapers, magazines, radio, network television, cable television, the Internet, YouTube, My Space, Facebook, Twitter are all participating in this magical event, cashing in on “hope.” Yesterday I learned that Microsoft is partnering with CNN to “photosynth” the inauguration and they want your assistance. You can be part of history by submitting your captured photos.

The torch is passing to you, to our new President, to our future. Let’s make the best of it!

P. S. This post is dedicated to my father, Joseph Raymond Eagen. He was born January 17, 1918, eight months after John F. Kennedy(May 29, 1917). Like President Kennedy, my father was born to first generation Irish Catholic Democratic parents and he served as a Naval Officer in WWII. It occurred to me this morning that the very first time I posted for this blog I wrote about my father as being an original social marketer. Daddy, Happy Birthday!

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On Thursday November 11th, NBC’s Today Program featured Visions Teen. The program was about teens using prescription drugs and becoming addicted. Within minutes of the program airing our client Visions Teen Adolescent Treatment was able to post this video to their blog. Not only was this helpful information for the blog readers but the traffic to their website during the following week increased dramatically.

This is an example of how important it is for you to update your website or blog with videos and news articles about your business.

If you need assistance in adding videos to your blog or website please contact Webconsuls.

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The old debate, Plasma vs LCD has existed as long as the technology has.

If you are like me and you have heard all of the arguments and everyone says something different, the video at the following link will sort the facts.

For example, which type is better for movies versus video games. The comparison mentions how the type and amount of light will affect each version and other aspects the lay person may not think about.

When it comes down to it for me, both Plasma and LCD bring positives to the table and while the other type may be better or worse at something else, neither is the greatest across the board. Therefore, which ever technology is a better deal for the money at a certain size is the one I will buy. Having said that, if you are using the TV for a primary purpose, then it would make more sense to utilize the technology that caters to that purpose.

CNet will break it all down.

Please feel free to add your vote- LCD or Plasma?

Reading Time: 11 minutes

Somewhere in a trunk I will find a copy of the San Diego Evening Tribune dated November 22, 1963. There is also a copy of Life Magazine that was published November 29, 1963. I really don’t have to take the time to find these mementos, because my memories of a day long ago, to which I will dedicate today’s blog, remain vivid in my mind.

It was a Friday and I was a 14 year old high school freshman at Cathedral Girls’ High School in San Diego, CA. Every Friday the entire student body of 400 young girls attended Mass at St. Joseph’s Cathedral at 11:00AM. In procession we marched into the cathedral to take our pre-assigned seats in the pews. Sitting about five seats from me was another freshman that had a “forbidden” transistor radio in her purse. Shortly after 11:00AM this young girl slipped the radio out of her purse and, against all rules, she turned the radio on thinking she would be listening to the music of the day. Within minutes whispered talk was passed along the pew and we learned that President Kennedy had been critically wounded in Dallas, TX. This row of girls knew instinctively that we should certainly try to share this news bulletin with one of the nuns, perhaps Sister Anne Rita or Sister Eileen Leo (two young nuns who were more or less responsible for the freshman class). But how do we tell them without admitting that we were all breaking the school rules primarily by having the radio and secondarily turning it on during Mass?

We never had to admit our transgression, as suddenly Monsignor Rice appeared on the altar and whispered something to the young celebrant, Father Edward Brockhaus. And then, Monsignor Rice stepped to the pulpit and made the announcement: “President Kennedy has been shot and killed. When our Mass is concluded all students are instructed to return to their home room and be dismissed for the day. You will go immediately to your public bus and make your way home.” We sat in shock, going through the motions of Mass and as the final blessing was bestowed on us all, we walked solemnly down the aisle…to be met by local news media, congregating at our Cathedral, the center of the Roman Catholic Church in the San Diego Diocese. Outside I found my older sister, Agnes; she was a high school junior and crying we made our way to the bus stop and took the 16 mile drive to our home.

When we arrived home our parents were waiting for us with our other two siblings. The television was on and remained on for the next three days, non-stop. In 1963 there were only the major networks on the three San Diego channels, NBC, CBS, and ABC. But each network channel covered this life altering event continuously: such as the transporting of the President’s body to Air Force One with First Lady Jacqueline Kennedy walking next to the casket. (We did not have color TV, so we depended on the TV anchor to describe her pink suit, with matching pillbox hat.) Later we would see still photos of Lyndon B. Johnson being administered the oath of office aboard Air Force One. And still later we would watch as the President arrived back in Washington, DC. I remember we wept openly for three days. Our parents wept, a sight seldom witnessed by us. We all knew that our lives had changed forever. Within two days we were still watching live coverage as Jack Ruby shot and killed Lee Harvey Oswald (the suspected assassin).

On November 25, 1963, John F. Kennedy, Jr’s (John-John)third birthday, President Kennedy’s funeral took place. My memory of this day is that of my family sitting in the living room watching the procession, a graceful First Lady, the funeral mass, and dignitaries from all over the world gathering to honor our fallen President. And then there is the heart warming memory of little John-John saluting his father.

Every year at this time I stop and remember President Kennedy. Somehow life has gone on, 45 years since this fateful day. And every year I have wondered how life might have been had November 22, 1963, passed without incident. Today, Brian Williams of NBC Nightly News posed the same question

Daniel, John Kennedy, Jr, Aaron – March 1991

As an aside, I later met John F. Kennedy, Jr. He was a guest at our inn in March 1991. Imagine my surprise to realize that the young Mr. Kennedy had checked in late on a Friday night with his old college friend. The reservation was in his friend’s name. Suffice it to say, as the weekend progressed I asked John Kennedy if I could take a picture of him. He agreed and we went to our owner’s quarters. Our sons, Aaron and Daniel, then 10 and 7, sensed this was a special occasion. Aaron seemed to know that it was important for John to know how much his father had been loved by his parents and grandparents. He handed John a letter from his mother, Jacqueline, which had been sent to my father back in 1964, expressing thanks for the small donation my parents had made to the Kennedy Library. John stood quietly in our home, carefully studying this letter, his mother’s note, rubbing his hand against the paper and then with a smile he returned it to Aaron.

Yes, it is Saturday. This is not a technical blog, but you do have to wonder about a nation that connected 45 years ago today with television, radio, newsprint, photos, magazines and a common bond of a shared loss. This was a day that shaped our lives forever.

Feel free to leave a comment of your memories from November 22, 1963.

Reading Time: 3 minutes

Happy Columbus Day, Get outside and find something!

iPhone Geocaching the outdoor treasure-hunting game in which we participants use the GPS receiver built into our 3G iPhones to hide and seek geocaches. There is a hidden world all around us, with treasure, trinkets, coins and bugs to find.

Step #1 Visit the iTunes app store and grab Groundspeaks New iPhone Geocaching Application,

Step #2 Head over to Groundspeaks website, Geocaching.com and sign up for a free account,
( not required to use the app, but join up to keep track of your finds, and meet folks)

Step #3 Crank up your iPhone Geocaching App, and find a cache! don’t let the Muggles catch you!

Step #4 Take a shot of the area & the cache contents with your iPhone, making sure not to give away the location of the hide.

Step #5 Go back to Geocaching.com and log your visit & share your photos, and if you found or did not find the cache.

With hundreds of thousands of caches hidden around the world you are sure to find one nearby. Being that you always have your iPhone with you, next when you find yourself with some extra time on your hands instead of plopping down in from of the television, take your family on a hunt for treasure.

iPhone Geocaching, Where you are the search engine.

Reading Time: 9 minutes

Yesterday my associate posted about Google Goggles. He explained how to enable the tool. I actually prepared my thoughts for this post on Thursday and then Keith beat me to it, but since it is Saturday morning, I thought I would weigh in on this subject anyway.

Wednesday evening I was up late and to tell the truth I don’t know if I learned of Google’s Goggles on a television ad or on a cable news story. Based on this admission I probably need a pair of Google’s Goggles. Here is the scoop: Google operates what they refer to as Gmail labs. Google has a number of techies that come up with interesting ideas and if the idea has some merit they throw it out there for their Gmail customers to “try out” in a Beta version. According to Goggles’ developer, Jon Perlow, “When you enable Mail Goggles, it will check that you are really sure you want to send that late night Friday email. And what better way to check than by making you solve a few simple math problems after you click send to verify you are in the right state of mind?”

OK, we have probably all sent out emails late at night when we are tired, overworked, enraged about life, but at the same time we have probably all been recipients of these types of emails. These late night communications provide interesting entertainment, not to mention insight into our emailing buddies.

Why do people send emails late at night or in the wee hours of the morning? Certainly it is not always a case of too many drinks as some commentators have stated. My experience is that many people do tend to work late at night. It is the quietest time with children safely in bed, co-workers hopefully not chatting incessantly, the pets not running wild, and the phone is quiet. When I worked as a business analyst and project manager for Mercury Insurance Services, we were expected to work from home after-hours. Yes, we were paid for 40 hours, but were told in no uncertain terms that if we had a deliverable deadline we must work at home. Most nights I would arrive home from the office around 6:00PM, dutifully make the family dinner, clean up the kitchen, throw a load of laundry in the washing machine, and then quietly go into my home office and fire-up the laptop. It was not unusual for me to work until 1:00am or even 2:00am writing technical documents. Very often I would email these documents to my fellow team members in the middle of the night. Why? Well, emailing the document gave me a sense of completing a task, as well as a feeling of starting the next work day 5 hours later with a cleaner slate. But imagine my shock when after sending the late night email many of my co-workers would respond immediately with an email that usually contained this phrase: “You’re still up, too?” As a by-product, this practice allowed us the opportunity to document the number of hours we were really spending on a project! Just for the record, this project began in January 2003 and was to be completed in three years. It is now October 2008 and the project is still going strong. So much for project management.

While Google’s Goggles is very clever, doesn’t it really imply that we are not mature enough to reasonably manage our email etiquette? People’s entire careers and companies have imploded because of email records. So why aren’t we more careful about the content of our emails? Who the heck knows, but here is rule I try to follow. Years ago I reported directly to the president of a bank, Willard (Bill) Bromage. Our means of communicating with peers, subordinates and superiors was to write a memo. One day I handed him a copy of a memo I proposed to send to the struggling IT department. He read the memo and advised: “Save this document for three days. Keep it here on your desk. In three days re-read your document. If, at that time, you still feel committed to your written word, then by all means mail it.”

Good advice, don’t you think? The difference between Bill Bromage’s advice and Google’s Jon Perlow’s “math test” is that Bill wanted you to consider the content of your communication, Perlow is assuming that if you can solve in 45 seconds three or four simple math equations (and I do mean simple) then you must be of sound enough mind to communicate in wee hours of the morning. In fact, Jon Perlow states in the Gmail “settings” for Google Goggles: “Google strives to make the world’s information useful. Mail you send late night on the weekends may be useful but you may regret it the next morning. Solve some simple math problems and you’re good to go. Otherwise, get a good night’s sleep and try again in the morning. After enabling this feature, you can adjust the schedule in the “General” settings page.” Interestingly Bromage had a three day rule, while Perlow has a three math problem solving rule.

A word of caution: try never to ASSUME. Happy Saturday!

Reading Time: 4 minutes

Before there was radio, and television, and computers people used weekly literature to connect with the world at large. From August 4, 1821 to February 8, 1969, The Saturday Evening Post was what people looked to for: current events articles, editorials, human interest pieces, humor, illustrations, a letter column, and poetry; readers were even encouraged to write articles for the Post. People would sit around their homes on Saturday evening to read the Post, they would discuss the articles and what was taking place in the world with friends and neighbors. Norman Rockwell became a main cover illustrator for The Saturday Evening Post; he would illustrate certain events or activities of the American Family in a beautiful way.

As time went on, the post lost its popularity and people started looking other places for their information. Newer magazines and the advent of T.V. made the Post less popular, the Post had to cut costs and started using photographs as opposed to illustrations. Today the Post is still published six times a year by Benjamin Franklin Literary & Medical Society (a non-profit), because The Saturday Evening Post descended from The Pennsylvania Gazette, founded in 1728 by Benjamin Franklin.

I had the privilege of going to the Norman Rockwell Museum in Stockbridge, MA. On display were many Rockwell paintings that were featured on The Saturday Evening Post’s cover, art of a bygone era where life was painted and encapsulated in time. Norman Rockwell’s art was a staple of the Post up until 1963.

Today, Weblogs have taken the role of the Saturday Evening Post; readers and the writers share the same role for spreading information to the masses. The public follow blogs much the same way they followed The Post, blogs today are the conversation pieces. Blogs may not have the same artistic appeal that the Post had, but blogs travel along the same lines with regard to started discussions. I am not sure that it is a coincidence that when we publish something on a blog it is called a post. Blogs allow the reader to be the writer, and the writer to be the reader in the blogosphere.

Reading Time: 7 minutes

It was 1986 when Dennis and I purchased a country inn in the White Mountains of New Hampshire. Our goal at the time was to live the lifestyle of Bob and Joanna of “Newhart” fame. You may remember this television show which takes place in Vermont and follows the goings-on of the innkeepers, their guests, employees, neighbors, and contractors (think Larry, Darryl and Darryl). We owned and operated Cranmore Mountain Lodge for eleven years. Someday I might write a book about our experiences as innkeepers, but today I want to discuss how marketing our inn would have been easier, if only we were able to communicate instantaneously via a blog. Keep in mind when we first purchased the inn our only means of immediate communication was the telephone line (and in this small town you “dialed” four numbers to call your neighbors). We did not own a personal computer, in fact, most people in 1986 did not own personal computers. We owned a standard typewriter!!

As the years went by we did purchase a PC and a dot-matrix printer! Around 1990, I came up with the idea of creating a newsletter. It was called Inn-Ovations. I was the reporter, editor, photographer and publisher. Twice a year we would create the newsletter with the assistance of a local graphic arts company, Express Graphics (but there was nothing express about the turn around time). When the newsletters were printed and ready to mail, we would struggle to print the mailing labels, debate first-class mailing vs. bulk mailing, and then we would gather with our employees to prepare the newsletters for the post office. Our usual distribution was around 2500, with the postage cost (first class) ranging from $700-$800 and after printing and prep costs each distribution totaled about $2500. And hopefully we reached 2500 American households!

While our newsletter served us well at the time (our repeat guests loved the newsletter and would actually call us to check when they could expect the next issue), the bottom line is that this process was time consuming, expensive, and really not timely. Today I am wondering how our stint as innkeepers would have been enhanced if we were to have had a “blog”, that is, a way to instantly communicate, interactively, with our guests and prospective guests. I can only imagine.

If there is any question as to the marketing efficacy of having a blog, I invite you to watch a video of the July 21, 2008, NBC Nightly News segment called “Bloggers-in-Chief.”

If you are having trouble viewing the video, you can see it here.

And in the meantime, I can report that many of our clients now have blogs and the Google page rank for these blogs quickly jumps to a 3 or 4, in short order. Some clients use their blog to share news about their businesses, some for commenting on local or national news items, some to post short and timely articles about their field of expertise. I regularly read some of our innkeeper clients’ blogs and I have come to learn the award winning Lodge at Moosehead Lake is “going green” by installing an outdoor wood furnace which will greatly reduce innkeepers Linda and Dennis Bortis’ dependence on heating oil; Alice and Len Schiller, owners of the Inn at Stockbridge, just completed their 14th summer as innkeepers and over at Hartstone Inn their sous chef, Zeph Belanger, was named first runner up in a state-wide Maine lobster cooking competition, while innkeepers Michael and Mary Jo Salmon celebrated their 10th anniversary as innkeepers this past May. All great stuff from these innkeepers, each a blogger in chief.

Since I am Webconsuls’ Saturday blogger, I like to provide you with some lighthearted humor. In preparing my blog I decided to see if Cranmore Mountain Lodge’s present innkeepers have a blog. Guess what? They do. Here is a link to their blog. Enjoy!

Reading Time: 6 minutes

For years I was a fan of the television show “Everybody Loves Raymond”. Even today if I just want to take a break I might tune in to watch a rerun of this show. One of my favorite episodes was #171 which first aired in 2003. If you are a fan, you might remember “Robert’s Wedding” as a day when Marie Barone (Robert’s mother)interrupts the wedding ceremony as the minister asks if anyone knows of a reason why Robert and Amy should not be married. Later at the reception Raymond is asked to give a toast which was probably one of the most touching scenes of the entire series. Referring to his mother’s interruption of the wedding ceremony, Raymond opens his toast by saying: “I think I know one thing that can make this day all better…editing. When all is said and done we will only remember the good stuff. I think you’re gonna remember about today what you want to remember.”

Editing as defined by Websters means:1 a: to prepare (as literary material) for publication or public presentation b: to assemble (as a moving picture or tape recording) by cutting and rearranging c: to alter, adapt, or refine especially to bring about conformity to a standard or to suit a particular purpose .

Editing as it applies to your website can be critical. Your text, photos, videos, and documents should all be carefully reviewed. This process takes time and almost always requires the efforts of more than one person, as we all know after you look at text long enough your eye doesn’t catch all of the misspellings, grammatical mistakes, etc. The same applies to photo and video editing. Photos and videos are powerful. Original unedited photos or videos can make us laugh out loud or cry. Perhaps that is why Google videos and YouTube are so successful. We can see people at their best and worst, for the most part unedited.

Recently Webconsuls was asked to make some videos of the mariachi performers at La Fuente Restaurant in Tucson, AZ. The stage area is almost completely surrounded by dining tables and walking paths for the waitstaff and guests. Try as I might, everytime I would try to shoot a video people, other than the musicians, would come into the field of view. But I videoed about eight songs and sent them to our SMO specialist to “edit.” Much to my surprise he decided to put up all of the videos on Google videos and one in particular is very comical. The song being performed is Guadalajara. As you watch this “unedited” version you will see patrons and staff cross in front of the stage, then suddenly the parking lot security guard comes into view and stops in front of the performers to “check out” the tip basket. It gets better. Within a few seconds, Dennis, my husband, gets up from his table and proceeds to walk to the tip basket to make a donation! By now I just keep shooting only to see the security guard come back through camera’s angle of view “dancing” to the music.

To appreciate the art of editing, I invite you to preview both videos. Here is a link to the unedited version and here is a link to the edited version of this performance. Editing…only remembering the good stuff. This weekend we will update La Fuente Restaurant’s website to include the “edited” version of Guadalajara. I hope you will visit their site. La Fuente has been in business since 1959 and has a colorful history.

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