Social-Media-Optimization Archives

Are You Too Busy To Stay Connected?

Friday October 19, 2012

Reading Time: 4 minutes

Staying connected can be exhausting, even with a ThunderShirt!

Are you too busy to stay connected?

It seems we’ve been too busy. The last time we published a post on this blog was June 12, 2012. There…we admit it. Staying connected should be easy in today’s world. We have so many platforms like FACEBOOK, TWITTER, YouTube and GOOGLE+…but the business of working with our clients has had to be our priority over the past few months. We have added some new clients which included new designs, we’ve worked with some clients with mobile website conversions, there are always updates to be done, staying abreast of SEO and SMO news and we are always coaching our clients on blogging and staying connected. But as they say: “The cobbler’s kids have no shoes and the plumber’s house has leaky pipes.”

Guiding new clients…

The other day a client asked about the best way to stay connected. Understanding trends like Wall Street Pepe can enhance your engagement strategy by tapping into popular cultural memes that resonate with specific audiences. The first rule is really “just do it!” If you want a FACEBOOK page, then remember very few people are going to “like” your page and stay engaged if you don’t take the time to let them know what is new with your business. Some clients want a full briefing about staying connected in the virtual world, including a history of social media.

Copyblogger comes to the rescue…

Today’s RSS feed included a link to Copyblogger’s latest post: A History of Social Media. And Copyblogger said we could share this history with our own readers. So here goes…be prepared it will take you back 41 years!

Like this infographic? Get more content marketing tips from Copyblogger.

What else keeps us busy?

If the infographic didn’t exhaust you and if you are anything like Webconsuls and our team, then there are probably 50 items on your daily “to do” list. New projects are always fun, it gives us a chance to learn more about our clients and the latest technology.

What’s on your “to do” list today?

Reading Time: 13 minutes

Webconsuls Newsletter, Winter 2009, 4th Quarter

With the holidays upon us, we wanted to take a few minutes to wish all of our clients a happy and healthy New Year. This newsletter will take you down memory lane as Webconsuls turns 10 years old, spotlighting those clients who have been with us for those 10 years, welcoming new clients and sharing some milestones.

Webconsuls turns 10!

Dick and Dennis actually met at an ARCO Business Seminar in June 1981; however, their careers took them on different paths. It was not until October 1999 when Dick and Dennis met again and decided to form Webconsuls.

Dennis likes to recall how Webconsuls came to be…he was recently interviewed by http://www.arcoalumni.com/ and here is their article:

ARCO Alumni Dennis Helfand and Dick Fay built entirely new careers post ARCO. Their focus is to help commercial clients “generate new and/or additional revenues through web presence marketing.” Says Helfand, “We transitioned from a ‘hobby’ to a serious business enterprise very quickly. Webconsuls currently has about 90 clients across the US and a few based in Asia and Europe”.

Having been Director of Public Affairs and Field Operations, at ARCO, Helfand took the 1985 Early Retirement Package at ARCO Alaska, “my wife and I bought a 120-bed country inn resort in New Hampshire’s White Mountains National Forest area, which we operated from 1986 until 1997. In the mid 1990’s, while at the inn, I became interested in learning about marketing the property via the Internet and pursued this activity with great interest. When we sold the inn, we were already realizing quite a bit of revenue from internet-generated leads.”

After relocating to Newport Beach, CA, a number of my former NH-based competitors (friends nonetheless) contacted me to market their facilities over the internet. This became a sort of hobby, earning a few dollars here and there in the process. Then two serendipitous events occurred.

An inn owner and close friend had been trying to sell his property through Realtors. There were very few prospects and not a single serious buyer. I suggested selling his property over the Internet for a “marketing fee.” This was in 1998 and I believe it may have been one of the first commercial property sales via the Internet. Best of all, my web marketing fee amounted to just about one percent of the total sales price!

2. The second fortuitous event was meeting my former Crude Supply Manager for lunch in 1998. I asked him about Dick Fay (W. Richard Fay) from ARCO Transportation Company. He said Dick recently retired and was looking to do something new and interesting.

The rest is history. Webconsuls.com was established in 1999. We formed an LLC and got serious very quickly. On-Line courses and technical publications gave us new skill sets and we gradually acquired outside specialists to assist us as our business grew. My wife Judy, a business analyst in the information technology field joined Webconsuls in November 2006.

We have seen our business thrive and look forward to continued growth and new experiences.

Clients come and go…
Over the past 10 years Webconsuls’ team has had the privilege to work with over 300 clients in a variety of industries. Each client is unique and that is what makes web design, SEO and SMO so interesting and vital. Judy recently looked back to see which clients started with Webconsuls in the Fall of 1999 and of those which ones are still our clients. Interestingly enough, there are four! They are New Hampshire Campground Association, Motorcars East, Newport Channel Inn and Edna Deeb Law.

Here are some interesting facts from Webconsuls first business quarter: 22 clients, nine California clients, nine New Hampshire clients, four Connecticut clients, 31 invoices!

New Clients round out our base…
We are happy to introduce you to our newest clients and we invite you to check out their websites.

Celebrate a New Life **

Creative Care

Green Clean OC **

Hardline 830 **

Law Office of Carilyn Ibsen **

Promises Foundation

Rockport Inn & Suites

Snap Out of It Now

Surfing Heritage Foundation **

We are also working on either new sites or redesigns for

Savoir Faire Language Institute

Forrest General Healthcare Foundation

Executive Maintenance

Wallace Physical Therapy

Law Office of Salvatore Ciulla

The Internet Grows and Evolves

Dick Fay remembers how when they first started in 2000 Webconsuls could make some small changes to a site and viola! the site would be on the first page of Alta Vista. The number of competitors to most sites was measured in the hundreds, pay per click was in its infancy with something called Overture, Google was an upstart, and no one had heard of Social Marketing. Potential clients were trying to decide if they “needed” a web site. Websites themselves were usually static and straightforward.

Now some clients face thousands or millions of competitors for key terms, Google has about 70% of the search engine marketplace, pay per click is huge and requires expert management to be successful. Clients are deciding when to redesign their web site to keep it up to date with the available technology. Facebook, Twitter, blogs and video are staples of many successful businesses whose owners work hand in hand with Webconsuls to grow their business.

Webconsuls Grows and Evolves

Webconsuls has also grown and evolved over the last 10 years. We have added a third partner, Judy Helfand. The entire team keeps up with the latest in Search Engine Optimization. We have added specialists in web design, pay per click, social media, and link building. We have redesigned our web site several times to reflect our growing business. We have added a blog and links to news feeds on Search Engine Marketing and Social Media. Check them out:

Search Engine Optimization

Social Media Optimization

You can also follow us on Twitter

Let us know if you have a twitter account and would like us to follow you.

Webconsuls’ Team News…

As most of you know Malik Moosa-Soomar, our web development specialist and designer, was married to Zaheen Allibhoy on April 11, 2009. Dennis, Judy, Dick and Fran were happy to attend their wedding celebration in Austin, TX. Speaking of weddings, Dick and Fran were married February 20, 2009. Keith Hansen, our pay-per-click specialist, and his wife, Diana, welcomed a baby boy, Layne, on April 26, 2009.

We are happy to welcome Alycia Kaczuwka as our new Social Media expert. Alycia is working with our clients focusing on brand-building using tools like blogs/RSS, Facebook, Twitter and social bookmarking. She brings her extensive background in audience development and website design to social tools to keep the SMO process in focus as an integrated part of a web-based marketing plan. In addition, Alycia has a comprehensive background in web analytics using Google Analytics and Omniture to measure campaign performance and return on investment.

Happy Holidays

This year rather than send a small gift to our clients we are making donations to the following:

Olive Crest Homes and Services for Abused Children
Since 1973, Olive Crest has transformed the lives of over 50,000 abused, neglected, and at-risk children and their families.

Big Brothers Big Sisters of Midcoast Maine
The vision of Big Brothers Big Sisters of Midcoast Maine is successful mentoring relationships for youth in Knox, Lincoln and Waldo Counties, contributing to better schools, stronger communities and brighter future.

The Promises Foundation Miriam’s House
The Promises Foundation is committed to restoring hope for families by creating a safe environment for mothers and their children to grow and develop the tools they require to live meaningful and self-sufficient lives.

Sincerely,

Dick, Dennis and Judy

Reading Time: 8 minutes

The last few weeks your Webconsuls’ team has been busy and our blog has been quiet. I don’t know about you, but it is amazing what you can learn in a month’s time. Here are this month’s five most interesting bits of information that I learned and I want to share with you:

1. Did you know that Gmail has a send limit? About a week ago we received a call from our client saying that she was sending out an email broadcast to her customers asking them to participate in a fundraiser for the victims of the earthquake/tsunami. All of a sudden she noticed that she could not send any email or receive any email. She called us and here is what I learned:

“In an effort to fight spam and prevent abuse, Google will temporarily disable your account if you send a message to more than 500 recipients or if you send a large number of undeliverable messages. If you use a POP or IMAP client (Microsoft Outlook or Apple Mail, e.g.), you may only send a message to 100 people at a time. Your account should be re-enabled within 24 hours.” (Go here to learn more and keep in mind that many email services have a send limit, this is why some clients like to stay in contact with their clients by a newsletter service like or similar to Constant Contact.)

2. Twitter 2.0 seems to be just around the corner. Rather than have me rehash what someone else has discussed so eloquently, I will point you to the article. “Are We Ready for Twitter 2.0?”

3. Blogger does provide great on-line support. The other day I was on their site and I saw a section called “Recommended Articles and Discussion.” One of the discussions was entitled “Too Many Good Bloggers are Giving Up” . Now, this caught my eye!!! So I clicked on it and enjoyed the conversation. If you have a blog and you have given up or you are thinking about giving up, I invite you to read the posts and join in the discussion. You might just refresh yourself enough to keep on BLOGGING!

4. During the past few weeks our team has been discussing the nature of our Webconsuls’ blog. The questions raised are these: Should it be more technical? Or, do our readers want to learn more about the team as people and read anecdotal stories, as well? I will tell you that the team was split on this, but today I read an interesting article on an SEO/SMO newsletter. The article had to do with Social Networking pitfalls the 4th pitfall to avoid was this: “It’s not about sell, sell, sell! If all you’re doing when you visit the various sites and post your updates is pitch your latest program, product or service then it’s no wonder you’re not seeing results. Share information with your network, whether that’s your own information or you’re passing along information from clients and colleagues. The more you share, the greater your results will be. Whichever social networking arena you’re active in (and it may be more than one) remember the “social” in social networking – it’s to build relationships, make new contacts, and socialize. Inform your network, not sell to them.” I think based on this guidance and our own practical experience from being part of Social Networking sites, new clients may come to you naturally.

5. Finally, as this Columbus Day Weekend gets underway, I know that our New England innkeeper, hotelier, restaurateur, livery, and entertainment clients will be busy beyond belief as the autumn brides and mountains blush and foliage season peaks; but won’t they be surprised to learn that Tucson, AZ has its own foliage season! And yes, Mt Lemmon is 2869 ft taller than Mt. Washington!

This week’s photos are from my days in New Hampshire. The one of the children is of Aaron and Dan enjoying a “Tom Sawyer” moment with children who were guests at the inn. Aaron and Dan were “teaching” them how to rake the autumn leaves and make Leaf People!

“Teach Us to Delight in the Simple Things”…Rudyard Kipling

Let me know what you think of Judy’s “bytes”…see you next week.

Reading Time: 5 minutes

It’s an unlikely tale but I assure you it is all true. It all started when Darin went out and bought this odd contraption to cut his hair. Sunday morning he announced he was going to give it a go out on the patio and cut his hair all on his own. “What do you think?”, he asked. “Sure”, I grabbed my coffee, shielding it from potential flying hairs and sat up wind to watch the show.

It was actually going quite well. All the tension had left my body and I was resigned to see a normal looking hair cut at the end of this process. Then I heard a click and saw the huge chunk of hair sliced right out of the middle of Darin’s head.

It was the point of no return. He had to shave the remaining hair.

We laughed. I said, “You look like Seth Godin.” We took his picture. We laughed again. He said, “I should be Seth Godin for Halloween.”

Then Darin does what Darin does every time he gets a hold of a goofy picture of himself. He posted it on the internet. Actually, he posted it just once, to ping.fm, titling the post “For Halloween I am going to be Seth Godin”. Ping.fm is a new service which will deliver posts to a long and growing list of blogs, microblogs and social sites.

The next day we googled “for Halloween I am going to be Seth Godin”. The results are interesting.

“for Halloween I am going to be Seth Godin” with quotations filled the first page with results from his social sites.

for Halloween I am going to be Seth Godin (with no quotations)
Out of 4,190 results 3 of the first page results point to to Darin’s social sites.

Our intention was not to rank for these keywords, but what these results illustrate and remind us is that by using the “long tail”, optimizing for keyword phrases we can build traffic sources with our blogs and social sites by titling our posts with keyword rich phrases.

For those who would like a little more information on the theory of the long tail and how it applies to SEO here is a video from one of my favorite experts in the field, Avinash Kaushik.

When you are posting to your social media sites and writing blog posts remember the long tail. Your blog titles are important and over time can develop into a key component of your online success.

What is the single question or problem your customer might be posing to Google?
Are you using the language of your customers?
Can you formulate an interesting story around it?

Your social media sites serve as another entry way to your website and by titling your posts with keyword rich phrases you can grow a nice long tail.

I will be waiting for Darin’s hair to grow back. For more niche specific advice for how you can grow your long tail with social media contact us at Webconsuls.

Reading Time: 5 minutes

“Genuine intellectual curiosity is the attribute established brands need to be successful in the blogosphere.”
– Geoffrey Moore

With every second that passes the world changes, something new and exciting is created or an idea is set into motion that will forever alter how human beings live their life and interact with each other. In the past sixty years a flood of, what would seem to most, irrational ideas have been used as stepping stones to create the most rational and useful technologies that we enjoy in our life. Radio started the information age, followed by television, and now the world world-wide-web; but, kindred spirits either join together or they kill each other, leaving yesterday’s trend behind.

I believe the biggest complaint about television is the lack of interaction in every respect; both commercial and entertainment aspects of television have a human element missing. Human beings have a drive to be involved in everything they lay their eyes on. Internet has provided the ability for the consumer to have a say in what they see and do, the Internet is a means for people to be a part of a growing network with limitless possibilities. It was hard to see at first with the early Internet, but the possibility has always been there waiting to bloom; for a long time the Internet (WEB 1.0) was like T.V., it was just something to look at with many more channels. WEB 2.0 is a totally different ball game, we the people are the players and the umpires – It’s About You!

Social Media is what the Internet is all about, a global village of people sharing ideas, information, and art. Not only individuals, business’ (large and small) are working towards going interactive; through blogging and social networks the world is getting smaller and the possibilities are becoming greater. This revolution has forced television to jump on the train or be left behind; the fact is that people can meet their communication and entertainment needs from one central location. The Internet has given everyone a voice and audience to listen, companies can advertise, sell, and interact with the consumer in a way that T.V can’t provide.

Today, your computer is a portal for all of your day to day media and communication tools to connect with the web. The time has come to join up with social networks and blog circles, this will increase your presence and network; whether for business or pleasure, I believe it will be worth your time to move with the Internet and not against it. Experience the world in the way that you want, at your desired pace; the Internet is no longer growing with you, transversely you’re growing with the Internet. The Internet has already started anticipating your next move and remembers what you are interested in; your computer is no longer an extension of you, rather you are an extension of your computer!

Reading Time: 5 minutes

I am one of those people who need to justify most purchases. When that iPhone came out my creative juices started flowing. Hmmmm … how can I convince myself that phone is vital to my existence, maybe not vital, but how can it help me? Sometimes you just need a little inspiration. The iPhone is a powerful tool and with every update new functionality is added.

Social Media takes time. Some say it takes more time than they can fit into their hectic lives. What if all you needed was a mobile phone? You could promote your business in your down time, those frustrating times when you can’t really do anything productive, the commute home, waiting for doctors appointments, waiting in line at the grocery store, you could even use that iconic device to open up conversations about your business.

Here is a list of the ways I have used the iPhone for social media optimization.

1. The dynamic duo “photos” and “camera” turn you into a photoblogging superstar! Take a picture and upload immediately to your blog. Get more bang for your post and cc your social sites while you are at it. Setting will have to be preloaded and the contact for each social site added to your contacts for easy and immediate access. Once settings are in place shoot your tantalizing picture and post. Be sure to add a compelling title.

2. Find the videos you have loaded up on YouTube and watch them, send them to social sites, email them to contacts, or make the person in line with you at the grocery store watch it. Bookmark your videos on your iPhone. Depending upon your industry and chattiness you will find opportunities to share your videos.

3. I was never a text message sender before the iPhone, but the iPhone’s large (by mobile standards) qwerty keyboard makes it easy and accessible. Combine your iPhone with a microblogging client such as Twitter and there are a variety of combinations to utilize. For example: Monitor your keywords and find the conversations as they happen. Using Twitter you can add ‘bots’ to search conversations which have your keywords in them. These messages containing your keywords can be sent directly to your phone and then your conversation begins. IMPORTANT POINTER: Be sure to adjust your text messaging package to insure your keyword alerts do not exceed your current text messaging package.

Buy technology you love and optimize your settings, bookmarks and features to remove all obstacles to using that technology.

Reading Time: 9 minutes

About a month ago I sat in on a Social Marketing Optimization (SMO) Training Seminar. The obvious purpose of this seminar was to teach a company’s employees the importance of SMO, which is how to get involved by setting up a Stumble Upon account, becoming a regular user of Stumble Upon, writing blog entries, posting comments to blogs, etc.

The trainer took a few minutes to explain that Social Marketing or Social Media is not a new convention, in fact all of us have and continue to participate in Social Marketing activities in our everyday lives; however, this participation traditionally may not have occurred on the web, but instead in our daily contacts with friends, neighbors, co-workers, storekeepers, etc. As the trainer explained this phenomena, if you need a recommendation for a plumber you might first call your trusted next door neighbor, before searching the web for plumbers in your neighborhood.

At the time I thought that this was a clever analogy, but it came to me later that a closer analogy to the anonymity of web SMO might be the traditional Service Station proprietor.

Do you remember the old-fashioned Service Station owner? I have fond memories of a particular Service Station owner ~~ my father, Joe, who owned a Service Station from about 1955 until 1963. When my father first leased the station it was a Wilshire Service Station located at the corner of 7th and E Avenue in National City, CA.

Looking back I now realize that Joe was an original and natural social marketer. How he came to own the service station is another story, but suffice it to say the service stations, as we knew them then, offered anyone, who ventured into the station, a wealth of assistance and information. And while my father had a good number of regular customers, for the most part the daily customers were strangers to my father. And yet these strangers, not unlike today’s web social group members, depended on him for more than gasoline.

If the customer needed driving directions, no Mapquest, just ask Joe or one of the service station attendants. If you needed a local or state map, they were provided by the service station at no cost! Need a suggestion for a good restaurant, again no IPhone with Google maps, just ask Joe and he might send you to the El Juan Cafe for Mexican cuisine (still in business) or Keith’s Family Restaurant (still operating) for home-made fried chicken. Looking for a particular church, Joe only had to point you across the street to St. Mary’s Catholic or just down the street to St. Matthew’s Episcopal. Need to know what was playing at the local movie theatre, Joe could tell you the current film and show times at the Bay Theater (built in 1944, the building is still there but for sale for $2.7m.)

And let’s not forget that service stations in years past did not have mini-marts, but they did offer you a clean restroom, a soda machine, they could fix a tire, tune your car and if you needed a phone, just come on in and you were given the opportunity to use the business phone. No payphone on site and certainly no cell phones.

One of my favorite memories of Joe, as a social marketer, was him serving as an impromptu employment agency. Frequently local people would stop by looking for work and if Joe didn’t have an opening, he would know which businesses in the neighborhood were looking for employees. Over the years, Joe employed many family friends, offering them part-time positions to help make ends meet. No Hot Jobs or Monster.com…just stop by and talk to Joe.

And there were even days when a complete stranger would come into the station, ask for a fill-up; however, when payment was requested suddenly they would indicate they had no money. These strangers would then barter with my father leaving a watch or something else of value promising to return later with cash to redeem their item. I don’t know, you might call this a little credit union, pawn shop, or even pay day advance.

Sometimes the service station would serve as a small used car lot. Local people would ask to park their cars with a “for sale” sign posted on the car. My father bought more than one of these used cars over the years, the most memorable being a seven+ passenger Cadillac Limousine, circa mid 1940s. (see the photo of my dad in front of the black Cadillac taken in 1960, wearing his Wilshire shirt, with my then four year old brother, Michael, sporting his own Wilshire shirt.) Could this have been the precursor for CARMAX?

I like remembering my father and his service station. He took good care of his customers and he was always willing to provide recommendations, not unlike today’s blogs, and other on-line social media and marketing vehicles.

Click here to learn more about:

the history of service stations or to enjoy photos of the Bay Theater.

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Are You Too Busy To Stay Connected?

Are you too busy to stay connected?

Guiding new clients…

Copyblogger comes to the rescue…

What else keeps us busy?

America is addicted to foreign oil.

In 1970, we imported 24% of our oil. Today it’s nearly 70% and growing.

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In 1970, we imported 24% of our oil.
Today it’s nearly 70% and growing.