Featuring marketing tips, tech news, digital wonders, some personal things and everything in between . . .
Category: social media marketing
Making Twitter More Relevant to Your Business
Friday February 27, 2009
Reading Time: 2minutes
The point of this video is how to make your Twitter account more valuable to marketing efforts.
Here at Webconsuls, we take pride in providing this type of ‘guru’ knowledge- based on and customized to your business, your market and your goals.
If there is 1 thing that is clear in internet marketing, it is that ‘cookie cutter’ strategies are not effective. Personalization in the marketplace allows for someone to set themselves apart from the pack in a desired manner. Contact us for tips and strategies in Twitter or any other marketing medium that you have heard about, but you are not fully utilizing. This is what we do.
Reading Time: 5minutes
Facebook recently changed their Terms of Service regarding the ownership of the content you upload to their social network. Previously when material was deleted from your account or an account was closed the material connected to that account would be removed as well.
You may remove your User Content from the Site at any time. If you choose to remove your User Content, the license granted above will automatically expire, however you acknowledge that the Company may retain archived copies of your User Content.
A very important note to this amendment is that privacy settings are still enforced. If you have posted something from full public view the privacy settings are also retained in perpetuity.
A couple of weeks ago, we updated our terms of use to clarify a few points for our users. A number of people have raised questions about our changes, so I’d like to address those here. I’ll also take the opportunity to explain how we think about people’s information.
Our philosophy is that people own their information and control who they share it with. When a person shares information on Facebook, they first need to grant Facebook a license to use that information so that we can show it to the other people they’ve asked us to share it with. Without this license, we couldn’t help people share that information.
One of the questions about our new terms of use is whether Facebook can use this information forever. When a person shares something like a message with a friend, two copies of that information are created—one in the person’s sent messages box and the other in their friend’s inbox. Even if the person deactivates their account, their friend still has a copy of that message. We think this is the right way for Facebook to work, and it is consistent with how other services like email work. One of the reasons we updated our terms was to make this more clear.
In reality, we wouldn’t share your information in a way you wouldn’t want. The trust you place in us as a safe place to share information is the most important part of what makes Facebook work. Our goal is to build great products and to communicate clearly to help people share more information in this trusted environment. …
I doubt this is the end of this conversation.
Reading Time: 5minutes
On Tuesday, January 20, 2009, I for one will break from work and watch as Barack Obama takes the oath as the 44th president of our United States. I expect it to be a hope-filled day, one that I will share with my husband and children. We as a family and nation will be passing the torch on January 20, 2009. As I write these words it occurs to me that there are very few inaugurations that I clearly remember. Some I was too young to remember (Eisenhower-1953), some I choose to forget (Nixon-1969, 1973; Bush-1989, Bush-2001, 2005), some I cannot forget (Johnson-1963; Ford-1974), and one that will always “light the corners” of my mind (Kennedy -1961).
Last evening I re-read John F. Kennedy’s Inaugural Address from January 20, 1961. Most of us know some of the memorable lines like “the torch has been passed to a new generation of Americans”, but how many of us remember the rest of this passage? I am sure not many, so let me share them with you here:
“Let the word go forth from this time and place, to friend and foe alike, that the torch has been passed to a new generation of Americans-born in this century, tempered by war, disciplined by a hard and bitter peace, proud of our ancient heritage-and unwilling to witness or permit the slow undoing of those human rights to which this Nation has always been committed, and to which we are committed today at home and around the world.”
Videos of Kennedy’s speech are remarkable to view.
President Kennedy’s strong hopeful words are still applicable today, sans “born in this century”, as now we are in the first decade of a new century. On Tuesday I will listen carefully to President Obama and I will hope that somewhere in his speech there will be inspiring words that my children will be able to remember and quote 48 years from now.
Yes, there is a lot of excitement about President-Elect Obama’s inauguration. Newspapers, magazines, radio, network television, cable television, the Internet, YouTube, My Space, Facebook, Twitter are all participating in this magical event, cashing in on “hope.” Yesterday I learned that Microsoft is partnering with CNN to “photosynth” the inauguration and they want your assistance. You can be part of history by submitting your captured photos.
The torch is passing to you, to our new President, to our future. Let’s make the best of it!
P. S. This post is dedicated to my father, Joseph Raymond Eagen. He was born January 17, 1918, eight months after John F. Kennedy(May 29, 1917). Like President Kennedy, my father was born to first generation Irish Catholic Democratic parents and he served as a Naval Officer in WWII. It occurred to me this morning that the very first time I posted for this blog I wrote about my father as being an original social marketer. Daddy, Happy Birthday!
Reading Time: 4minutes
You Tube and social media marketing go hand and hand on the internet today. This week I made a You Tube video for the Seaward Inn in Rockport, MA. The video has jazz music performed by The Barbara & Al Boudreau Jazz Trio and has pictures of Seaward Inn’s property. It gives viewers an idea of what they will enjoy when they stay at the Inn. Not only will you witness the beautiful views at the Seaward Inn, but every Sunday during their season the Inn has “Sunday Mornings Live” which features various well respected local musicians.
After the video was uploaded, Seaward Inn received a subscription notice from another Jazz musician in New England. When people subscribe to your videos a link back is automatically placed on their You Tube profile page. Every link someone sets up that goes to your videos and your website helps in a number of ways. Not only will more people be able to find your video and in turn your website, but also, subscriptions will help increase your overall presence on the web. On top of having your video on You Tube and Google Video, you can also embed your You Tube video right into your website; now you have three major points of contact from the beginning. The more one way links a website or something web related has, the more Google favors your website.
Social media marketing with mediums like You Tube and Google Video are great ways to share with the world who you are and what you are about. Every day more and more people use You Tube to search for new media which makes You Tube a great platform for social marketing. If you are a Webconsuls’ client, and a video is something that would interest you for your website, be sure to let us know.
