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Remember April 4, 1968, Martin Luther King, Jr


Saturday April 4, 2009

Reading Time: 2 minutes

Today is Saturday, April 4, 2009. This is one of those historical days that stays in your mind. You wake up and think to yourself what is special about this date. And then you remember, April 4, 1968, Martin Luther King, Jr., was assassinated.

In 1968 we didn’t have cell phones, iPhones, the Internet, personal computers. We depended on learning about the news by radio and for the most part black and white television sets, and the newspaper. Your social networks were not virtual like Facebook, MySpace, YouTube; on the contrary your social networks were your friends, college classmates, co-workers, family members.

In 1968 I was a freshman at the University of San Francisco. Spring break was about to begin and I was not going home to San Diego. Here is a clip of the CBS Evening News, April 4, 1968.

As the years have passed, I remember April 4th for many reasons. “There are eight million stories in the Naked City. This has been one of them.”

Reading Time: 5 minutes

At noon Friday, March 27, 2009, Ticketmaster started selling Phish concert tickets for their August 7 and 8 performances at the Gorge Amphitheatre in George, Washington. I am told this Amphitheatre holds 20,000 guests. However, I was on Ticketmaster at the appointed time and I was not able to buy tickets to this event. It was sold out within seconds. WANTED: 2 PHISH Tickets, The GORGE, August 7 and /or 8, 2009!

The tickets I am trying to buy have a face value of $49.50 each. So for a two people to enjoy a two day concert, the total ticket price should be $198. Current bids on EBay are up to $700! And if you really want to be shocked, go to eBay’s latest auction venue StubHub. Do a search for Phish George WA. Unbelievable. So much for technology. Keep in mind Phish cautions all fans as follows: “We urge you not to purchase tickets through brokers or “scalpers.” These tickets may be counterfeit in which case you will not only be overcharged but will also likely be denied entry into the show.”

You should know the tickets I am trying purchase are for my oldest son, Aaron. Aaron has been a Phish fan for more years than I know and this week he asked if I would try to purchase tickets for him using my Ticketmaster account. The plan was Aaron would be on one computer, I would be on another and two or three of Aaron’s friends (in other states) would try from their computers. At the appointed time we were all ready…and 5-10 minutes later we all received Ticketmaster’s equivalent to the blue screen of death: “Sorry, no exact matches were found, but other tickets may still be available.”

The annoying thing about this screen message is that Ticketmaster seems to want to deliver a hopeful message. They give you about 4-5 reasons why your purchase attempt may have failed, encouraging you to try again.

Today is Saturday and it occurs to me that life may have been a lot easier when technology didn’t provide false hope. So I will share two photos with you. Aaron listening to some tunes circa 1982 and Aaron showing off his first fish (Phish) 1984, Nome, Alaska.

kid with headphones

 

fish

In the meantime, let me know what you think about buying tickets through Ticketmaster. And, if by chance, you were lucky and got Phish tickets through Ticketmaster and find you can’t use them…leave a comment and I will get back to you.

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The lights on Broadway were dimmed twice this week to honor and remember two award winning actors, Ron Silver and Natasha Richardson. Don’t jump to conclusions…I didn’t know either Ron Silver or Natasha Richardson, but their work touched our lives and now sadly their untimely deaths do as well.

Live theatre is just that…live and filled with the unexpected. The actor that becomes ill, the lights that don’t work, the sound system that fails, every production is just slightly different and that is the magic that is ours to keep when the lights go down and places are called.

My theatre experience, albeit limited, has always been from the production side of the house, serving on boards for summer stock theatre or for California State University Long Beach’s Cal Rep. But this experience taught me that you just never know who you may one day see on Broadway. From 1992 through 1997 I watched young actors travel to New Hampshire to spend the summer months performing for the Mount Washington Valley Theatre Company (MWVTC). And as the years went by it was wonderful to watch some of these actors eventually act on Broadway…Steven Rosen (Spamalot), Ken Kantor (Guys and Dolls, Forum…and still today in Phantom of the Opera) Scott Davidson (Hairspray), Angela DeCicco (Les Miserables), Matthew Aibel (Candide).

In August 1998 we traveled to New York city for a memorial service for Dennis’ Aunt Beatie (Beatrice Helfand Cantor). While we were in the city Aaron and Dan asked if we could get tickets to see one of their favorite musicals, Cabaret. (Dennis played the role of Max, owner of the Kit Kat Club in MWVTC’s 1995 production of Cabaret.) The revival of Cabaret had opened on Broadway to rave reviews in early 1998 starring Natasha Richardson as Sally Bowles. Sadly we could not get tickets as the show was temporarily closed on July 21, 1998, when a temporary elevator tower across the street from the venue had collapsed causing the production to be shut down. As I said, the unexpected is part of the “magic of live theatre!” Aaron and Dan were disappointed, but we did purchase a copy of the Cabaret production poster…and this week I stood in our home and stared at this poster remembering Natasha Richardson…in her Tony Award winning role as Sally Bowles. The Sally Bowles we didn’t get to see on Broadway, because of the unexpected!

So this Saturday morning I dedicate this post to those unexpected life events that somehow touch each of us. I thank Ron Silver and Natasha Richardson for sharing their lives and talent. I will remember Ron Silver as the crazy neighbor who lived downstairs from Rhoda from 1976-1978 or as Bruno Gianelli in West Wing and I will remember Natasha Richardson in Nell, The Parent Trap, Cabaret and Maid in Manhattan.

The lights go down, places are called and life happens all around us, including the unexpected magic and sadness. Enjoy listening to Liza Minnelli as she performs Maybe This Time from CABARET. Your thoughts?

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This past Monday, March 9, 2009, one of my former employers sent a company wide layoff announcement via email. Sadly some of my friends were impacted by this layoff. Given the state of the US economy we have all grown accustom to layoff news. It is happening everywhere, touching every industry; however, prior to this week Mercury Insurance Services, LLC, founded in 1962, had never resorted to layoffs. I could ask a lot of questions about this business decision, most of which are not answered in their press release. The one question that weighs on my mind is why did they choose to communicate this business decision via email?

Perhaps companies feel this is accepted email etiquette. For some companies, maybe. But you need to know that prior to mid 2002 90% of Mercury employees did not even have personal computers, they worked with dumb green terminals. That’s right,no email, no word processing software, no internet access…they spent eight hours a day in their cubicles connecting to a mainframe to perform and produce their work product – underwriting policies or adjusting claims. In 2001 I was named the project manager to bring Mercury employees into the 21st century. One of the biggest project battles was convincing senior management that the employees should have and use email. I won the battle and this week I learned that senior management used email to announce a company wide layoff. What a difference seven years can make!

Generally technology is wonderful for the work environment, but have we technically progressed to the point that it is considered acceptable to deliver life altering news via a cold email? Let’s remember that this startling news negatively impacted those who were not laid off, as well as those who were.

Today I dedicate this blog post to all Mercury employees, those who were fired and those who were retained. In September 2004, when I resigned from Mercury I sent a good-bye letter to those whom I had worked with over my almost seven year tenure. And because I had managed many company wide projects this letter went to many employees. In that letter I shared the following thoughts, which ironically are still pertinent today:

—As I leave you, I tried to think of the best advice I could offer you as individuals and as a group. It came to me that what I have always tried to impart to you is to question each request as if your life depended on it. Do not be afraid to stand your ground for the betterment of your work ethic and the company. In other words, do the right thing. A few years ago, I saw a movie, “The Winslow Boy”, and in the closing scene a defense attorney states: “I wept today because right had been done.” When questioned by the defendant’s sister, “Not justice?” to this the attorney replied, “No, not justice. Right. Easy to do ‘justice’. Very hard to do ‘right’.”

In these difficult times, can we all just try to do right?

Good night and good luck!

March 10, 2009 5:14 PM EDT

In a Form 8-K, Mercury General Corp. (NYSE: MCY) announced that on March 9, 2009, the Company took action to eliminate approximately 360 employee positions or 7% of the Company’s workforce in an ongoing effort to improve its cost structure. The Company expects to record a charge, in the first quarter of 2009, of approximately $8 million for severance and other employee termination costs in connection with the reduction in workforce, all of which will result in future cash expenditures. The total annualized pre-tax cost savings that are expected to result from the employee reductions is estimated to be approximately $22 million.March 10, 2009 5:14 PM EDT

Reading Time: 5 minutes

It is Saturday, March 7, 2009, and I have a lot of work to do. And because I have so much to do this will be a very short blog post. I am sure you are relieved. This morning when I thought about what to write about, it occurred to me I could remind you that tonight most of you will have to remember to move your clocks forward one hour. Thankfully, living in Arizona I can scratch this task off of my list as most of Arizona does not participate in daylight saving time. Yeah! I won’t be losing an hour of sleep tonight, unless I decide to read every-one’s Twitter posts or tweets. Following Twitter posts can be exhausting and for the most part a waste of time.

Do I have a Twitter account? Yes. Why? Because one of my team members “hinted” it would be a good idea. Have I ever tweeted? No! Why? Because I don’t have time and I am sure my 20 Twitter “followers” (notice Twitter calls them “followers,” not “friends” like on Facebook) could care less about what I am doing or thinking at any given moment.

So today I will just offer an observation: Twitter has been around since 2006. But, of late, it seems that one cannot just watch the news on TV or follow a news website for headlines, you must also follow the Twitter account for the newscasters. In 140 characters we are suppose to understand the essence of the tweet. Great! So let’s see: you have the television on and you better be watching the television while sitting at your PC or with your laptop in your lap or with your Blackberry or iPhone in your hand. God forbid you would miss an important “tweet.”

Now most politicians are tweeting. Hmmm…I am amazed they have time to tweet, given our current state of affairs. Priorities!

I have one final thought before I get to work for our clients and prepare the paperwork for my personal income tax return: Have you ever looked up the meaning of “twitter?” As a noun the #1 definition for the word “twitter” is “a trembling agitation.” By the way, an agitator is “one who stirs up public feeling on controversial issues.” Imagine if Twitter’s inventors chose to call Twitter “agitator?” Twitter sounds so much more innocuous, we tend to think of that cute little beloved “Tweety Bird.” So, today, twitter away or tweet with your followers…I have work to do.

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I don’t know about all of you, but I find the current state of affairs of the banking industry exhausting. So today I thought I might offer you my personal perspective on this subject, that is: my rear view mirror of the banking industry.

Most of you know that I worked in the banking industry from 1969 through 1989. I started my banking career as a clerk and in my final position I was a Vice-President for Fleet Bank. It occurred to me today that over that 20 year span, I observed a lot of banking industry milestones. Some of these are comical and some very serious. For example:

1. In 1970, while employed with Wells Fargo, I watched as they installed some of the first ATM machines in two San Diego branches. What was comical about this process was the fact that there really was nothing automatic about these machines. Actually, they installed impressive looking equipment in the wall of the bank and issued cards. People would come up to the machine, insert their card and receive money. What the customers didn’t realize is that behind the machine, inside a little room was a real live person who would retrieve a paper transaction from the back of the machine, type on a non-electric typewriter a debit or credit to the person’s account. Then this employee would walk across the lobby and hand the typewritten transaction to a teller. Yeah! An automatic teller machine was born.

2. Also in 1970, Wells Fargo opened a branch in the Grossmont section of San Diego. They were very proud of the installation of their first pneumatic tube system which operated between the customers car and the drive up window.

3. I think the first time I remember a bank being closed by the Comptroller of the Currency was in 1973. This was U. S. National Bank of San Diego and when the Comptroller of the Currency shut it down it was the biggest bank failure in U. S. history. At the time depositor’s funds were insured up to $20,000! The bank was purchased by Crocker National Bank for $89.5 million. At the time Crocker more or less agreed to keep most of the USNB’s employees, but they did not agree to honor the pension plans that had been set up by USNB. Having later worked with some of these USNB employees when I served as a AVP for Crocker Bank, I can attest to the fact that these employees never financially recovered from this decision and they carried a resentment against Crocker. This made for a great working environment.

4. In 1978 shortly after I was hired by Crocker to be a Consumer Lender, I remember when Citibank (think Citigroup) decided to issue credit cards to what seemed like hundreds of thousands of consumers across the United States. It seemed we all received one. Every card had the same effective date. And on that date consumers were in line at their local banks to get cash advances from these cards. I remember that day, as we ran short on cash at the Wilshire-Hauser branch of Crocker Bank! Keep in mind none of these consumers actually applied for the cards. The invitation came in the mail from a banking company that none of us had heard of prior to that time. Great!

5. I believe it was around late 1979 or early 1980 that the banks across the United States decided to lure consumers with home equity lines of credit, as well as online loans. Many consumers prior to this time avoided even the thought of a second mortgage being recorded against their home. But we all went down that road and I became so proficient at explaining this product to consumers I was actually featured in a Time Magazine advertisement for Indian Head Bank of New Hampshire! I am not kidding.

6. In 1989 I watched from afar the establishment of the Resolution Trust Corporation which was formed to deal with the savings and loan crisis of the 1980s.

7. Just about the time that Fleet Bank was winding up their takeover of Indian Head Bank (1989)they decided to offer incentive pay for Mortgage Loan Officers. I remember remarking to my immediate boss at the time, “This cannot bode well for the banking industry.” He questioned my reasoning and I explained when a Mortgage Loan Officer becomes a commissioned sales person this is bound to affect their lending decisions.

The bottom line is this: even with all of my banking experience and all of the audits that I lived through with the Comptroller of the Currency, Federal Deposit Insurance Corporation, and the Federal Reserve, I am shocked at where we find ourselves today. Did these federal agencies and state banking agencies, as well, just stop performing audits? Did they just look the other way when the lending decisions seemed to be based on “fluff”? Or were these toxic loans packaged and sold so quickly on the open market that the examiners never really saw the worst?

Today as I thought about this post I went to the website for the Comptroller of the Currency, the administrator for national banks (think Wells Fargo, Bank of America, CitiGroup, etc). Their tag line on their website says: “Ensuring a Safe and Sound National Banking System for All Americans”. Are they kidding me? Visit their site: In 2007 the OCC was listed as one of the best places to work in the Federal Government. And…they say: “The OCC offers one of the best benefits programs in government. Our health and life insurance and retirement programs are among the best in government and compare well to private companies.”

Final thought for the day: “I am glad the taxpayers can afford to offer such wonderful benefits to an agency that is ensuring a safe and sound national banking system for all Americans; however, when will all Americans be assured access to the same quality health insurance coverage?”

Any thoughts?

Reading Time: 6 minutes

If you are a regular reader of the Webconsuls’ blog, then perhaps yesterday you saw Keith Hansen’s post about love and marriage. Keith addressed the subject of how to know when you have found “the one” and you are ready for marriage. I am happy to report that love is in the air at Webconsuls. Dick Fay and Francene Miyake were married yesterday, February 20, 2009.

Today, on behalf of the Webconsuls’ team, I would like to congratulate Dick and Fran on the occasion of their wedding. I am dedicating this post to them.

I am not sure when Dick and Fran first met, but I came to know them as a couple about 10 years ago. I actually met Dick in June 1981, when he and Dennis were both attending an ARCO executive training seminar. But it wasn’t until Dennis and I returned to California in 1997 that Dennis and Dick reconnected and eventually formed Webconsuls.

But back to the happy couple…and a wonderfully interesting couple they are. Here is what I can tell you about them:
*Dick and Fran are fiercely loyal to their alma maters, Dick to Villanova and Duke, Fran to University of Southern California (USC). (I try not to call Dick the day after a critical loss!)
*They enjoy attending USC home games.
*Fran is an avid gardener.
*Dick is an avid golfer.
*Dick enjoys photography.
*They are both great with numbers. Dick has a masters in Applied Statistics and Fran, I believe, is a CPA.
*They are inquisitive and love to read.
*They both enjoy traveling to exotic places. (Think “Following the Equator” by Mark Twain,1897)

Today as I was preparing this post I thought about finding a beautiful quotation about marriage. Mark Twain is usually a good source for meaningful observations about life. I learned that Mark Twain (Samuel Clemens) married Olivia Langdon 139 years ago this month! On September 8, 1869, Twain sent the following message to Olivia:

“This 4th of February will be the mightiest day in the history of our lives, the holiest, and the most generous toward us both–for it makes of two fractional lives a whole; it gives to two purposeless lives a work, and doubles the strength of each whereby to perform it; it gives to two questioning natures a reason for living, and something to live for; it will give a new gladness to the sunshine, a new fragrance to the flower, a new beauty to the earth, a new mystery to life; and Livy it will give a new revelation to love, a new depth to sorrow, a new impulse to worship. In that day the scales will fall from our eyes and we shall look upon a new world. Speed it!”

I hope you will enjoy today’s photo album. The first photo is of Dick and Fran in Kenya 2004, taken on the equator. Photo two is of Dick and Fran on their trip to the Arctic 2006.

 

You will notice there is nothing technical about this blog, it is Saturday morning and love is in the air. Today is about two really nice people, Dick and Fran. Here’s to our friends, to a new gladness to the sunshine, a new fragrance to the flowers…and a new world together. Speed it, indeed!

Reading Time: 6 minutes

 

judy

25 years ago today my funny valentine, our perpetual valentine, was born. It was February 14, 1984, when our youngest son, Daniel, came into this world at about 8:00PM in the Providence Hospital, Anchorage, Alaska. It is hard to believe that 25 years have passed since that cold, freezing cold (about 6 degrees), winter night. Dennis arrived home from the office around five and found me resting in the bedroom. He inquired if I felt OK to which I responded: “Well, I am OK, just uncomfortable.” By 6:00PM we were driving on icy roads hurrying to get to the hospital. Dan arrived so quickly that it was really Dennis and the charge nurse, Char Peters, who delivered Daniel. No anesthetic and that is why I said Dan arrived about 8:00PM, the truth is everyone in the delivery room was so busy that we forgot to look at the clock!

Dennis helfand

That evening Dennis and I knew that Valentine’s Day would always be special to us. We would really never need to buy another card or Valentine’s gift as we had our perpetual Valentine. To remember this night, Dennis wrote a song for Daniel. You can enjoy “Daniel’s Valentine” here.

daniels valentine sheet music

This sweet little boy, is now a man that loves books, music, history, whitewater rafting, rock climbing, harmonica playing, photography, Pete Seeger, Woody Guthrie, Twain, Emerson, Thoreau, philosophy, dogs, and good food. He was named for my uncle Daniel and my father’s mother’s maiden name Ryan. Daniel is a Hebrew name meaning “God is my judge” and Ryan, of Gaelic origin, means “king” or “little prince”. I need not say more.

The video I am sharing with you today is Pete Seeger singing Woody Guthrie’s “This Land Is Your Land” at a celebration for Pete Seeger’s 90th Birthday on May 3, 2009.

So today, as I wish Daniel a happy 25th birthday, I want to wish all of you a Happy Valentine’s Day. If you attempt to learn about the history of this day, you will find that everyone seems to have their own version of how and why we have come to celebrate Valentine’s Day. I will let you do this research on your own. What I have come to realize in the past week is that I have many friends and relatives that have a February birthday. It is an extraordinary number. Let me see: our son Daniel(14th), Dennis’ sister Vivian(19th) and brother Harvey(19th), Dennis’ cousin Bob Stuckelman(19th), Dennis’ cousin Joe Stuckelman(16th), Dennis’ nephew Joshua Yates(14th), Dennis’ nephew Jared Rubin(27th), our friend Arnold Glassman(16th), our friend Father Rick Degagne(11th), our friend Sheryl Thompson(14th), our friend Bart von Gal(21st), my cousin Harry Egan(14th), my sister Agnes Laband(13th), my nephew Steve Laband(5th) and the list goes on. Just this week as we celebrated Father Rick’s birthday we both commented about all the February birthdays, so Father Rick counted back and we concluded that it must be the lusty month of May that produces all of these wonderful February babies. Come to think about it, May is the month we celebrate Mother’s Day…so now we may conclude what really goes on in many homes on Mother’s Day.
Happy Birthday Dan!

dan blog world

 

Reading Time: 6 minutes

Have you seen He’s Just Not That Into You? This film opened yesterday and since today is Saturday I thought I would provide a little preview of this romantic comedy. Technically speaking, He’s Just Not That Into You, was not on my to-do list for February 6th, so I have not yet seen the movie, but I have seen the previews. I think this is one of those films that I might be able to convince my husband, Dennis, to see. Why? Eye candy! There are enough “big” stars, both men and women, in this film to keep everyone happy for 129 minutes. For your convenience, I have included a trailer for the movie in this post. You will see that the producers feel that the basic interactive groundrules for men and women are established when we are very young children, which is “he says one thing, but means another” and “she hears what she wants to hear.” As an aside, I remember my first little boy “friend.” In 1954-55 we walked to kindergarten each morning holding hands. His name was Raymond Wood. I think he was always nice to me!

Ok, here is the scoop: He’s Just Not That Into You is based on a self-help book that was written by Greg Behrentdt and Liz Tuccillo. No, neither Greg nor Liz is a psychologist. Both were writers for Sex and the City, they based this book on a famous line from the 6th season episode called “Pick-a-little, Talk-a-little” which originally aired July 13, 2003(yes, the episode title is the name of an annoying song from The Music Man). Six years later and with a reported budget of $25,000,000 we now have a romantic comedy that will either make you laugh or help you escape today’s crazy technical world for two hours.

Probably the most poignant message in He’s Just Not That Into You is this: In today’s world, unlike when I was wondering “why doesn’t HE call?,” a person can’t just expect to hear from someone via a landline phone, they need to worry about every known “SOCIAL NETWORK:” myspace, facebook, youtube, plurk, plugoo, brightkite, ping, twitter, yammer, and the fatal text messaging via the cell phone. As Mary, played by Drew Barrymore, says: “It’s exhausting!”

The fact is love, or what we hope will turn into love, makes us do foolish things. We are all guilty of this, we are human. In 1965 Martha (Reeves) and the Vandellas released “Love Makes Me Do Foolish Things,” it never made it to #1, but many of us loved this song, because in 1965 and for a long time after that, our social networks consisted only of a phone and the Friday night mixer (dance). This song made us cry and if we were really lucky that special someone would ask us to dance and we would forget all our troubles. Escape!

So for this Saturday: Dance to this music,take a break and go away with your friend. Go to the movies or rent a movie,love the one you’re with, and let me know how this works out for you, write a comment on my blog post.

P.S. For the record, if you are wondering what happened to little Raymond Wood. We continued through grade school together as friends. After that we lost touch. In 2006, my mother passed away. As I stood outside the church waiting for her funeral to begin, I looked across the crowd and there stood Raymond. He walked over to me, put his arms around me and said “I wouldn’t miss being with you today.” Precious memories, indeed!

Reading Time: 17 minutes

Forty years ago this month I entered the real work force. A real job with Wells Fargo Bank. I was all of 19, recently married and had dropped out of the University of San Francisco. This real job had the same grade and pay of a teller, but the Human Resource Officer who interviewed me thought I might be better suited to a desk job with limited “face to face” contact with the public! I was paid $370 per month. (Let me save you some time, that computes to $2.13 per hour.) I was assigned to the Monthly Payment Loan Center as a Payoff Clerk and my desk was located on the 3rd floor of the Wells Fargo Bank World Headquarter’s building at 44 Montgomery, San Francisco, Ca. The building was new, completed in 1966 and it was the tallest building in San Francisco between 1966 and 1968. While my blog today is somewhat personal regarding my resume, I want to dedicate it to Lilly Ledbetter. We should all thank Lilly Ledbetter for her relentless pursuit of justice which resulted in the eventual passing and signing of the Lilly Ledbetter Fair Pay Act of 2009. It has been a long 40 years!

If you are not familiar with Lilly’s case against Goodyear Tire and Rubber Company, then I invite you to read about it. After the Equal Pay Act of 1963 was passed most Americans probably felt protected by the law, but for women in the work place there has been an undercurrent sometimes barely noticeable, nevertheless palpable. Let me explain how this phenomena works. When you are hired by a large company, a well established company (Wells Fargo was founded in 1852), there is a presumption of trust. After all this is a bank and we all know that the basis of banking is that of a fiduciary. So is a 19 year old woman suppose to see red flags when in the interview process she is asked what kind of birth control measures do you use? Should the 19 year woman question why as an employee of the company she has no maternity insurance coverage, but the wives of male employees do? Should the 19 year old woman question her manager (a man) when he reminds all employees that they will be subject to termination if they meet with union leaders?

By 1972 I did start to ask questions, but I didn’t have the time or money to fight for the cause…so I resigned from Wells Fargo and returned to college full time. By 1974 I received my B.A. in Social Work and went back into the work force, only to find myself once again in the banking industry. In 1978 I was hired by Crocker National Bank and by early 1979 (at the age of 29) I was an Assistant Vice President of Consumer Loan Administration. I worked in the Crocker Bank Tower located at 611 S. Grand Avenue, Los Angeles, CA. By this time, no one questioned my birth control measures (except my immediate Vice-President when he promoted me to AVP and then said with a chuckle: “Now, don’t get pregnant!”), women employees now had maternity coverage, and unions just never came up in conversations.

crocker national bank

In late 1980, I gave birth to my first son, Aaron. I resigned from Crocker Bank in the Spring of 1981 and it was purchased by Wells Fargo in 1986. I did not return to the banking industry until October 1985. By then I was 36 years old and we had just relocated to Conway, New Hampshire, with our two young children. Dennis and I met with a Commercial Loan Officer of Indian Head Bank North to discuss purchasing a country inn. After reviewing our business plan and resume, the gentleman looked at me and said: “Can we set this loan application aside and talk about hiring you?” He had me! After all, we were new in this community and if one of the most prestigious banks in the state was willing to offer me a job as a loan officer, two blocks from our home with medical benefits for the whole family then why not accept it?

I worked for Indian Head Bank North, was promoted to Vice President, and continued there even after we purchased Cranmore Mountain Lodge in 1986. But in 1988 Indian Head Bank was purchased by Fleet Bank and by 1989 most of the senior officers had been offered a severance package. I resigned my position in November 1989. Fleet Bank was purchased by Bank of America in 2003.

What you need to understand is that I always suspected that I did not receive equal pay for equal work in the banking industry. And now you are probably wondering why didn’t I pursue it. The answer is complex: First, most companies use what are referred to as pay grades. According to Wikipedia a “Pay grade is a unit in systems of monetary compensation for employment. It is commonly used in public service, both civil and military, but also for companies of the private sector. Pay grades facilitate the employment process by providing a fixed framework of salary ranges, as opposed to a free negotiation. Typically, pay grades encompass two dimensions: a “vertical” range where each level corresponds to the responsibility of, and requirements needed for a certain position; and a “horizontal” range within this scale to allow for monetary incentives rewarding the employee’s quality of performance or length of service.”; Secondly, in most large companies you are subject to termination if you discuss your compensation level with other employees. So there you have it in a nut shell, put the woman in a pay grade that is the same as the men performing the same job, but start her in the bottom of the pay range and then make it clear that if she discusses her compensation she will be fired; Third, if you really want to keep her in tow, then give her a title, like Vice-President. It is all about TRUST!

Tonight I had the opportunity to read about Lilly Ledbetter’s suit. As I read through the history of the case, I finally came to the Supreme Court’s ruling against Lilly. Again, according to Wikipedia: “Justice Alito delivered the opinion of the court. The Court held that according to Title VII, discriminatory intent must occur during the 180-day charging period. Ledbetter did not claim that Goodyear acted with discriminatory intent in the charging period by issuing the checks, nor by denying her a raise in 1998. She argued that the discriminatory behavior occurred long before but still affected her during the 180-day charging period. Prior case law, the Court held, established that the actual intentional discrimination must occur within the charging period. The Court also stated that according to those prior cases, Ledbetter’s claim that each check is an act of discrimination is inconsistent with the statute, because there was no evidence of discriminatory intent in the issuing of the checks.” So basically, they ruled against Lilly because she did not file her complaint within the 180-day charging period.

As I read this decision I immediately thought of the standard operating procedure for most companies, you are subject to termination if you discuss your compensation level with other employees. That being the case how could one ever hope to meet the requirement to file a complaint within the 180-day charging period?

It took the only woman on the Supreme Court, Justice Ruth Bader Ginsberg, to point out the idiocy of this ruling by presenting the dissenting argument. Quoting from Wikipedia: “Justice Ginsburg dissented from the opinion of the Court, joined by Justices Stevens, Souter, and Breyer. She argued against applying the 180-day limit to pay discrimination, because discrimination often occurs in small increments over large periods of time. Furthermore, the pay information of fellow workers is typically confidential and unavailable for comparison. Ginsburg argued that pay discrimination is inherently different from adverse actions, such as termination. Adverse actions are obvious, but small pay discrepancy is often difficult to recognize until more than 180 days of the pay change. Ginsburg argued that the broad remedial purpose of the statute was incompatible with the Court’s “cramped” interpretation. Her dissent asserted that the employer had been, “Knowingly carrying past pay discrimination forward” during the 180-day charging period, and therefore could be held liable.”

So here’s to Lilly. She fought the fight and she won the battle (not necessarily the war). On January 29, 2009, President Obama signed the Lilly Ledbetter Fair Pay Act of 2009 (With the revised statutory language, the majority opinion’s interpretation referenced above is no longer valid, and the law now conforms to the interpretation advocated by Justice Ginsberg in her dissenting opinion). Lilly will never be financially compensated by Goodyear or any government agency. She led a fight for all of us and for that we should be thankful.

P.S. Today’s image is a collage of some more of my business cards from over the years. What a hoot…great titles, with almost always unequal pay! And for the record, over the years I fought many battles with my employers over equal treatment. In 1989, I refused to sign my severance package under threat of non-payment. The reason? It contained a clause that I was not allowed to discuss the terms of the agreement with fellow employees. I wonder why? Could it be that the packages were not equal? I knew they were not, I didn’t sign, but they paid me my severance. To think how the battles might have been waged differently with the Internet, YouTube, Facebook, Blogs, Twitter…dare to imagine!

business cards

Reading Time: 11 minutes
national geographic magazine
National Geographic Feb 2009

The February 2009 edition of National Geographic arrived this week. There on the cover were two magical words “Mount Washington”. Mount Washington(6,288 ft), the highest peak in the northeastern United States, is located in the Presidential Range of the White Mountains of New Hampshire. What makes this article, Backyard Arctic, all the more interesting to me is that for 12 years I lived within 20 miles of this magical peak. Over those years each member of my immediate family had their own experience with the mountain. There are many ways of traversing Mount Washington and we lived to tell about it.

If you have never heard of Mount Washington you might be quick to ask: “What do you mean you lived to tell about it, Mount Washington only has an elevation of 6,288 ft?” I, too, was skeptical when I first arrived in New Hampshire in 1985. After all I had lived most of my life in Southern California where a 6,288 ft peak might be considered a foothill. As a young adult I had backpacked to the top of Mount San Gorgonia (11,499 ft) and San Jacinto Peak (10,834 ft). I had lived in Alaska and toured Denali National Park to witness Mount McKinley (20,320 ft), but after living in New Hampshire for a very short time I learned that Mount Washington is “Home to the World’s Worst Weather”, holding the all-time surface wind speed record of 231 mph (April 12, 1934). And sadly, Mount Washington is one of the 10 deadliest mountains in the world!

Perhaps what makes this jewel of the White Mountains so deadly is its accessibility and unfortunately not everyone who visits is prepared for the fact that the weather can turn quickly. You do not have to be a hiker, backpacker, proficient ice-climber, or skier to enjoy this mountain. Since 1861 people have been driving up the Mount Washington Auto Road, the oldest man made attraction in America. Not interested in driving up the mountain? Then you can ride to the top on the Cog Railway which has been carrying passengers since 1869. If you are really adventurous, then in the Spring you can hike up the mountain with your skis on your back and ski down the bowl, Tuckerman’s Ravine.

And if all this is not enough to capture your imagination there are races to the top of Mount Washington. The Climb to the Clouds, an auto race, was held in 1904 and continues to this day. There is the Mount Washington Auto Road Bicycle Hill Climb, a tradition for the past 36 years; the Ride to the Sky for motorcyclists; for runners there is the Mount Washington Road Race, and most years there is the Nordic Ski to the Clouds Race (North America’s Toughest 10K).

I started this post by saying each member of my family had been to the top of the mountain and lived to tell about it. Since they are a little reticent to share their feats with you, I will. Enjoy today’s photos from the family scrapbook…

mount washington
Dennis Helfand (right) hiking up Mt. Washington, Circa 1989

Around 1989 Dennis hiked up Mount Washington with a number of our guests from Cranmore Mountain Lodge. It was a Spring day and they were going to ski Tuckerman’s Ravine. While Dennis opted out of the ski run, he did hike up and down the mountain that day.

 

aaron helfand
Aaron Helfand Tuckerman’s Ravine, Circa 1992

I believe it was 1992 when Dennis convinced Aaron(who was about 11 at the time)to hike up the mountain with another group of guests. Not only did Aaron hike up the mountain, but being a proficient downhill ski racer, he skied the bowl.

 

daniel helfand
Daniel Helfand at the finish line 1996 Ski to the Clouds, Tom Thurston, his coach looking on

In 1996, Daniel, a ski racer from the age of four, was the youngest competitor in the inaugural nordic Ski to the Clouds Race. He was 12! Not only was he the youngest to compete, but he finished the race.

At this point you are probably wondering how I traversed Mount Washington. Take a guess? You are correct…in a Mt. Washington Auto Road Stage Line Van driven by a tour guide. I was taking no chances. I had to live to tell about it. Today the Mount Washington Auto Road also offers the SnowCoach, weather permitting.

There is so much to learn about Mount Washington and so many ways to do it. Until you have a chance to experience it for yourself, I invite you to visit the sites referenced here today. One of my favorites is The Mount Washington Observatory. The history and majesty of this mountain will intrigue you. But you will learn that while man’s ingenuity continues to try to tame and groom this mountain, it remains a force of nature that we can and must respect.

I would like to thank Howie Wemyss, a trustee for the Observatory. This week I contacted Howie at Great Glen Trails to ask if the records still existed regarding the 1996 Ski to the Clouds Race. Howie was nice enough to write me back: “I remember the race very well and how impressed we all were with your son…but unfortunately all of the records were destroyed in a fire in 2001.” At Howie’s suggestion I contacted Tom Thurston, Daniel’s fifth grade teacher and X-Country ski coach. Tom, too, has fond memories of this race: “I remember that day on the toll road when he (Dan) skied the Ski to the Clouds. He was so tired but loved the ski back down.”

As I sign off today I would like you to know that the current conditions on Mount Washington (9:45 AM EST 01/24/2009) are:
Temperature -7.6 degrees F
Wind 71.7 mph
Direction 298 degrees (NW)
Gust 76.0 mph
Wind Chill -46.2 degress F

A great spot for Geocaching!
If you have been to Mount Washington, let me know about your experience.

Reading Time: 5 minutes

On Tuesday, January 20, 2009, I for one will break from work and watch as Barack Obama takes the oath as the 44th president of our United States. I expect it to be a hope-filled day, one that I will share with my husband and children. We as a family and nation will be passing the torch on January 20, 2009. As I write these words it occurs to me that there are very few inaugurations that I clearly remember. Some I was too young to remember (Eisenhower-1953), some I choose to forget (Nixon-1969, 1973; Bush-1989, Bush-2001, 2005), some I cannot forget (Johnson-1963; Ford-1974), and one that will always “light the corners” of my mind (Kennedy -1961).

Last evening I re-read John F. Kennedy’s Inaugural Address from January 20, 1961. Most of us know some of the memorable lines like “the torch has been passed to a new generation of Americans”, but how many of us remember the rest of this passage? I am sure not many, so let me share them with you here:

“Let the word go forth from this time and place, to friend and foe alike, that the torch has been passed to a new generation of Americans-born in this century, tempered by war, disciplined by a hard and bitter peace, proud of our ancient heritage-and unwilling to witness or permit the slow undoing of those human rights to which this Nation has always been committed, and to which we are committed today at home and around the world.”

Videos of Kennedy’s speech are remarkable to view.

President Kennedy’s strong hopeful words are still applicable today, sans “born in this century”, as now we are in the first decade of a new century. On Tuesday I will listen carefully to President Obama and I will hope that somewhere in his speech there will be inspiring words that my children will be able to remember and quote 48 years from now.

Yes, there is a lot of excitement about President-Elect Obama’s inauguration. Newspapers, magazines, radio, network television, cable television, the Internet, YouTube, My Space, Facebook, Twitter are all participating in this magical event, cashing in on “hope.” Yesterday I learned that Microsoft is partnering with CNN to “photosynth” the inauguration and they want your assistance. You can be part of history by submitting your captured photos.

The torch is passing to you, to our new President, to our future. Let’s make the best of it!

P. S. This post is dedicated to my father, Joseph Raymond Eagen. He was born January 17, 1918, eight months after John F. Kennedy(May 29, 1917). Like President Kennedy, my father was born to first generation Irish Catholic Democratic parents and he served as a Naval Officer in WWII. It occurred to me this morning that the very first time I posted for this blog I wrote about my father as being an original social marketer. Daddy, Happy Birthday!

Reading Time: 7 minutes

Over the course of any week I receive a number of SEO/Webmaster newsletter emails. I try to read through them for hints, myths, SEO/SMO news in general. This past week one of these newsletters had a link to a video in which Sally Falkow was discussing Internet marketing. I don’t know Sally Falkow but I found what she had to say very intriguing. She sited an old mantra “Tell, don’t sell”, which I believe applies to blogs, in that blogs should tell a good story.

Now you are probably wondering where I am going with this idea. After all it is Saturday morning and you no doubt, if you are reading this at all, are thinking to yourself with a sigh, “doesn’t Judy always tell a story in her blog post?”

It is very easy for the Webconsuls’ team to suggest to a client that the client should have a blog, but most clients go into panic mode because they don’t trust themselves to be able to write. What our clients sometimes forget is that every business has a story to tell and all they have to do is relate the story for their guests, customers, or clients to read. Just tell a good story.

Finding your niche in storytelling can take some time. Let me give you an example. In June 2007 Webconsuls built a blog for Alice and Len Schiller, owners/innkeepers of The Inn at Stockbridge. Darin McClure coached Alice on how to do blog posts and she did a nice job. She frequently would write about events and attractions in the Berkshires. All very interesting, but might have served the local attractions more than the inn.

On December 29, 2008, Alice came up with a clever idea and she posted it: “The Inn at Stockbridge blog is going to put a new spin on things. Alice Schiller feels that she is fortunate enough to have owned and run the inn for over fourteen years. Over the years we have had a great variety of guests visit us and each one has a wonderful story to share. We are now going to share their stories. Guests who visit the Inn come from all walks of life, are a varied age group and have met in a myriad of ways and have wonderful tidbits to share with you the readers of this blog. We are fortunate enough to have them share their experiences at the Inn as well as their stories with you.”

Wonderful…the stories have begun, complete with photos, so interesting to read and the best part is Alice and Len are involving their guests (read customers). As a former innkeeper I know that relating stories about your guests is a great marketing tool. People love to be part of something and future guests secretly hope that they will also be featured at some later date.

You may recall, on September 20, 2008, I wrote a blog post called “The benefit of being a ‘blogger-in-chief’?” In that blog I talked about how I wrote a newsletter for our inn, Cranmore Mountain Lodge. This was the old fashion way of staying in touch with our customers. Just this past week I came across a copy of the last issue of Inn-Ovations that I wrote in the Fall of 1997. You might enjoy reading the front page. Click on the image and it will get bigger!

Today I hope you will check the Inn at Stockbridge’s blog. Read the stories about their guests. Leave a comment. And if you want to preview the inn, here is a video that tells the Inn’s story in another way.

I have a feeling Sally Falkow has not come up with something unique. Storytelling is as old as mankind ~ it is the fabric that keeps our cultures, our families, our nations moving through time.

Reading Time: 7 minutes

What do you know about geocaching? I know very little, but have you ever thought about why we have odd and even house numbers? I have to admit I don’t spend a lot of time thinking about this concept, but the other evening I happened to be watching the History Channel about Napoleon and the commentator mentioned that it was Napoleon that came up with the idea of odd numbers on one side of a street and even numbers on the opposite side of the street. No big deal, you might say. But think about how this simple idea impacts your daily life: mail delivery, GPS, visitors, emergency support…the list goes on. OMG, could Napoleon be the father of Geocaching?

I am not going to bore you with a whole history of street numbering, but it occurred to me that I have lived long enough to remember life before Zip Codes (pre 1963) and I have lived in enough different communities to know how challenging life can be when you don’t have a numbering system. In today’s world this is akin to not having order in the World Wide Web. Order is what makes the Internet work and allows all of us to stay in touch.

The first time I learned about life with mail delivery placed in a road side box was in Anchorage, AK. It was 1983 and we were transferred to Alaska. Our house address was 15040 Platinum Circle; however, our mailing address was SRA (Star Route Assignment)Box 460, Anchorage, AK 99507. Just when I had all of our friends trained to send mail to the SRA address, the USPS decided that we had to start using our actual street address for mail. Hmmmm…wouldn’t you know that was the year that I was president of the home owners association and we had to build a whole new series of postal boxes which needed to be identical in every way, clearly marked with our street addresses (as opposed to the SRA addresses), and all 20 boxes had to be attached to a sturdy metal pole system. (Thank god a number of the neighbors were engineers that worked on the North Slope – read not Dennis).

In late 1985 we moved to Conway, New Hampshire. Now one would think that since New Hampshire was one of the 13 original colonies, street numbers would be old hat. WRONG! 90% of the homes and businesses did not have street numbers, for that matter, most roads were not clearly marked or had many different names for the same road. For example, Main Street in Conway Village was also known as RT16/RT113. I worked for Indian Head Bank North which was located on Main Street. Vendors would ask me for my business address and I would simply say “Indian Head Bank North, Main St, Conway, NH 03818”. The vendor would repeatedly say what is the street number and I would simply say “we don’t have street numbers!”

By late 1986 we purchased our country inn on Kearsarge Rd, Village of Kearsarge, Town of Conway, Carroll County, New Hampshire. We did not have a street number. Our mail went to P O Box 1194, North Conway, NH 03860 (only because for marketing purposes more people recognized North Conway, as opposed to Kearsarge Village, which had its own zip code, 03847). Are you confused yet? In late 1996 Conway Town Officials decided we all needed to put street numbers on our homes and businesses, because if we were to dial 911 the fire, rescue and police needed to know how to find us. You don’t want to know how many properties burned to the ground in the old days when buildings had no addresses and we depended on volunteer fire departments. So in 1996, Cranmore Mountain Lodge received its street number: 859 Kearsarge Rd, Kearsarge, NH 03847. 175 years after Napoleon’s death(1821)!

So today when you are searching for an address using the Internet, your GPS navigation system, your iPhone, or GeoCaching…thank Napoleon for being so practical. For fun here is a YouTube video called Geocaching Napoleon. I have no idea what it is about, because I don’t speak French, but maybe it is fitting.

Reading Time: 7 minutes

 

pig statue

Every year I take on the “joyous” task of composing a holiday letter and creating a photo greeting card. Why I send holiday greeting cards other than to say I have completed a project, is that it gives me a sense of continuity. I have been responsible for this family missive for at least 30 years; however, due to circumstances beyond my control there have been at least two years that I missed, namely 1999 and 2003.

In 1985 I started the tradition of including a holiday photo of our family. We stood in front of the Eastern Slope Inn in North Conway, NH, Aaron was not quite five and Dan was just a few months shy of two. And so over the years, we have tried to gather for one quick moment to capture the memory of our years together. As time went by, I created funny little messages, as opposed to just saying “Holiday Greetings”. For example…the photo card you see here from 1989 ~ since we were gathered with the menagerie, my greeting said “Hogs and kisses two ewe!”

Our friends and relatives grew accustomed to this tradition and in the two years that I missed sending cards, we received phone calls, letters, and emails inquiring as to whether or not we were “OK”. Even yesterday, when we received a card from some very dear friends, she wrote on the bottom of her card: “We’re looking forward to your holiday news.”

Can you feel the pressure put on me? I hope so.

Steve Hendrix of the Washington Post said it best this week: “To the average mother, the entire social construct hangs on a once-a-year exchange of cardboard with best friends from third grade, long-ago piano teachers and cousins so far out on the family tree that they might be another branch of primates all together. And all the better if the missive includes a recent photo of the offspring (bonus points for one taken at a ski resort) and a whitewashed summary of the year’s family news.”

I received a lot of bonus points over the years as we owned a Country Inn in a ski resort town, so capturing a snowy scene was usually easy, and I have been known for not “whitewashing” the family news.

This yearly event has gotten more expensive, I don’t even want to discuss what it cost this year, with the cost of postage ($.15 per item in 1978 when Dennis and I married, and now $.42, which represents an increase of 180% over 30 years) and photo production rising as well. And I won’t mention the physical hours it takes for this production, I figure at least 15-20 hours for the whole process. It will take me a while to give up on this tradition.

I know we have blogs, email, telephones, text messaging, YouTube videos and Google videos, but there is nothing like waiting for the postman to arrive during the month of December. I look forward to hearing from friends and families. I read their letters, become slightly insulted if the card only contains a signature. I love the photos and, yes, I save the photos. It is fun to look at them and see how everyone has grown up, out, old, gray, etc. Just this week a card came from our dear neighbors from North Conway. And in the beautiful photograph appeared Eric and Matt Phillips all grown up, this year’s photo taken at Matt’s wedding to Molly. We first met Eric and Matt in 1986…and we enjoyed the photo and their mom’s letter.

Here you can enjoy my 2008 Holiday Greeting Photo…a few minutes in time.

 

Reading Time: 9 minutes

There are only five full days left to shop for Christmas and tomorrow at sundown the first candle of Hanukkah will be lit. In an effort to assist all of my shopping readers, I thought I might suggest to you to think about finding that really special gift on your local craigslist.org site. Yes, I said craigslist.org and Holiday Shopping in the same breath.

I will admit I am not a great shopper and I have for years, and I do mean years, tried to avoid malls and other small shopping venues. It is not that I don’t want to remember people that I love, but I find shopping exhausting. Over 30 years ago I started using catalogs for holiday shopping and when the Internet began to allow us to shop all over the world in real time, well, let’s just say it made my life easier. Keep in mind for many years I lived in very rural areas and did not have access to the large retailers, so I depended on the Sears’ Catalog and J. C. Penney Catalog.

Now back to cragslist.org. My past experience with craigslist.org was in helping a good friend furnish his home office by using craigslist. It was about 18 months ago that my friend and I had tried to find good sturdy office furniture, etc, but the usual suspects were really only selling reconstructed fiberboard. So I said to him, “Let’s search on craigslist.” We did and what do you know, we found good quality, barely used furniture from a company in Orange County California which was closing down. Within in a few days the home office was complete for about $500, retail valued at about $1700.

You might get the impression that I have had a Craigslist account since its inception. That is not true, in fact, it was only two weeks ago that I set up my account. Why? Like any other “member”, I had something of value that I didn’t need and I wanted to sell; however, I had not been successful in selling this item in any of the old fashion ways. On December 6th I decided to try selling this item with Craigslist. I set up my account and what do you know, by the next morning I had received an email from “Chris.” This was exciting…I answered the email and then I received the dreaded strange reply that looked “just plain nuts.” I went back on Craigslist and read the “scams help page.” I soon realized this “Chris” was up to no good and I decided to follow Craig’s #1 rule: “DEAL LOCALLY WITH FOLKS YOU CAN MEET IN PERSON – follow this one simple rule and you will avoid 99% of the scam attempts on craigslist.”

I am happy to report that yesterday I received a call from a gentleman in Tucson who wanted to see my item. He came to our home, previewed the item, and said he might be back in touch. At 2:00PM, he called back and asked if we could meet with him to have the item inspected by an expert. 3:00PM we met at a local mall, the item was inspected and given the “green light” and the transaction was completed!! The gentleman was happy as he had found the perfect holiday gift for his girlfriend and I was happy as I no longer had this item that had been gathering dust, but instead put money in my bank account.

Before I close off this morning I want to mention that while Craigslist can help you find housing, employees, jobs, furniture, etc, you can indeed also make interesting connections. After all, the origins of craigslist are based in Craig Newmark simply trying to provide a way for his friends to stay in touch about community events. You can read an interesting article from Business Week about its inception. Craig is often referred to as a “Community Organizer.” You remember this term from the 2008 Election. Yes, he has helped to organize many communities and when you sell or buy using Craigslist you can play that old game “six degrees of separation.” Take my transaction: I have lived in Tucson for only nine months. I really know very few people here. But when we met my buyer we sat down for a cup of coffee while we wrote out the receipt. Dennis asked the gentleman what he does for a living. To this he replied that he is an artist. We said we only know one artist in Tucson. He asked the name of the artist. We told him and don’t you know the artist we know is one of his best friends and I might add this artist is our oldest son’s landlord. Guess how our oldest son found his duplex to rent? You got it…Craigslist!

SMO, Social Media, Social Networks…think craigslist.org. Happy Holiday shopping.

 

Reading Time: 9 minutes

Webconsuls’ SMO team works hard to keep our clients and us up to date on all of the latest “gadgets” that seem to offer some benefit either for our website marketing or general business tools. I will admit that I am not always the first one to try out or sign up for the latest and greatest, but I do try to glean from my co-workers their reviews of these new tools. So today I want to talk about Yammer. To Yammer or not to Yammer, that is the question.

I first learned about Yammer on November 5, 2008. I received an email from Lisa inviting me to join the Webconsuls.com network. This email arrived at 7:53AM, then at 8:56AM I received an additional invitation from Malik Moosa. On November 5 I had a very good reason for not responding to these invitations, as I was flying from Tucson to Albany, NY, and the laptop was not accessible for most of the day. Five weeks went by. I was busy with many client’s projects and I waited to see if any other team member would invite me to join webconsuls.com yammer network.

December 8, 2008, the wait was over. I received another invitation from Dick Fay. Now this impressed me. Dick is not only my co-worker he is also one of my business partners, and I decided that Dick’s invitation offered some validity to yammer.com. So, I signed up!

It was easy to do, I followed the steps and what do you know there I was part of the TEAM. On the home page you can easily see “posts” or “updates” from your team or group members. But what startled me was that, aside from the automatic post showing that Dick Fay had joined the “network”, all other updates were from Darin, our SMO director. Hmmmm! What does this mean? Where were Lisa’s updates and Malik’s updates? I didn’t understand.

If, as the Yammer.com “about us” page says: “Yammer is a tool for making companies and organizations more productive through the exchange of short frequent answers to one simple question: ‘What are you working on?’ As employees answer that question, a feed is created in one central location enabling co-workers to discuss ideas, post news, ask questions, and share links and other information. Yammer also serves as a company directory in which every employee has a profile and as a knowledge base where past conversations can be easily accessed and referenced.”; then why is only Darin posting updates? And for that matter, is anyone listening?

confederacy of dunces

I am reminded of a winter day in 1989, when I was the co-owner and innkeeper of Cranmore Mountain Lodge. Our chef at the time was a colorful fellow named John Littlefield. (Picture Ignatius J. Reilly, the main character in the Pulitzer Prize winning fiction novel, A Confederacy of Dunces, by John Kennedy Toole.) John was a superb chef, but let’s just say he had some idiosyncrasies and someday when I write my expose about innkeeping I will devote an entire chapter to John.

But back to my story. I was in the laundry room with my youngest son Daniel

aaron & dan
Aaron & Dan 1989

(he had just turned five years old). The laundry room had a doorway to the country kitchen and John was in the kitchen busying himself and talking. Daniel watched John for a few minutes and then turned to me and in a soft voice inquired: “Momma, who is John talking to?” To which I responded: “He is talking to himself.” Daniel considered my answer and then in turn responded: “But who is listening?” I didn’t have an answer, except a knowing smile.

Now almost 20 years later, I find myself asking the same question when it comes to all of the new-age technology. I know that people read blogs, I know that the Internet and SMO can be very powerful on so many levels. But I also know that I can write this blog every Saturday and I don’t really have any idea who is listening. So should I Yammer?

I would like to invite all of my readers to learn more about yammer.com, but at the same time I worry about even the name of “yammer.” According to Websters’, yammer means to utter repeated cries of distress or sorrow, to utter consistent complaints, to talk persistently or volubly and often loudly. So why would Yammer.com founders choose such a name? I don’t know.

What I do know is that I am going to give it a try, but I am going to use it strictly for business questions. I am going to try to solicit input from my team members about business questions regarding SEO, SMO, web design, etc. I will let you know how this works out. In the meantime, here is a video that gives you a pretty good overview of YAMMER. And if you are looking for a good read, try A Confederacy of Dunces, you will laugh yourself silly.

Reading Time: 7 minutes
Australia

Over the Thanksgiving weekend Dennis and I went to see the new Baz Luhrmann film Australia, starring Nicole Kidman and Hugh Jackman. Having read many reviews of this film, some great and some mixed, I figured we might as well venture out on Black Friday and see this epic film. What better way to spend two and three-quarter hours when a movie includes wonderful scenery of Australia, World War II history, an expose of the “stolen generation”, not to mention I could enjoy watching Hugh Jackman (People Magazine’s Sexiest Man Alive 2008) and Dennis could similarly enjoy watching the beautiful and talented Nicole Kidman. As we purchased our tickets, I noticed the theatre was giving away free Australia movie posters. What a treat! Not exactly like receiving a movie “program book” that I frequently received back in the 60’s and 70’s. Yes, I said “program book.”
These were souvenir books, some over 30 pages in length, that were part of your ticket price, typically produced for those major films like Dr. Zhivago (1965) and Hawaii (1966). And, yes, I still have some of these treasures, and remember that these movies often included an “intermission!” But, back to Australia…it is 1939.
doctor zhivago
There is much to say about this movie and I really hope you will see it for yourself. What struck me the most is how Luhrmann managed to weave the 1939 movie, The Wizard of Oz, into his storytelling. And of course, there is the beautiful Oz song, “Over the Rainbow”. As I watched Australia I thought to myself, what is it about “Over the Rainbow” that somehow reaches your inner soul and magically soothes you. We all know that Australia is not the first movie that has incorporated “Over the Rainbow”, as I can name at least six other films, and it undoubtedly won’t be the last…so still the question remains. Why do people love the song “Over the Rainbow”?

Consider the following: “Over the Rainbow” was written in 1939; lyrics by Edgar Yipsel(Yip)Harburg; music by Harold Arlen; original performing artist was Judy Garland; won the Academy Award for Best Original Song (1939) and was voted by the American Film Institute as the Best Movie Song of all time. According to SongFacts.com, Yip Harburg’s “lyrics have a political significance. Harburg was expressing hope for America under President Franklin Roosevelt’s “New Deal” program, which was designed to get America out of the Great Depression in the early ’30s.” Hmmmm…

I suppose you are wondering what my blog post about Over the Rainbow, Australia and the magic of music has to do with Webconsuls’ primary services, SEO and SMO. Well, here is the connection. A few months ago, one of our clients, Whiteside Manor, Riverside, CA, asked us to create a video for their website. We had wonderful photos, but we needed just the right music. Dan contacted his friend, Paul Meredith, and asked Paul to record a version of “Over the Rainbow.” You can view the finished product here:

So today:
1. Let me know your thoughts about “Over the Rainbow” and Australia.
2. See if you can name one or more of the other movie soundtracks which include “Over the Rainbow”.
3. Let me know if you need Webconsuls to produce a video for your website

….’Somewhere over the rainbow… skies are blue
And the dreams that you dare to dream
Really do come true.’

Dare to dream…

Reading Time: 8 minutes

Earlier this month, you might remember, I visited Amherst, MA, for homecoming weekend at Amherst College. During that weekend Dennis and I took a side trip to Hampshire College to visit the National Yiddish Book Center. How and why we came to make this side trip is a story for another day, but suffice it to say we were awe struck as we parked our car and strolled into this incredible center. We were welcomed into the center and invited to watch a short video on the history of the National Yiddish Book Center. The words of the narrator were both comforting and chilling: “Throughout their long history, Jews have turned to books as a ‘portable homeland’, the repository of collective memory and culture.” What struck me about this statement is while it is true for Jews, I think it is also true for most people. That is, our books ground us as we move from place to place, from home to home. Looking back on my adult life, I have always treasured my books and I have never felt quite settled in a new home (whether it be a college dorm, a new apartment or a spacious house) until the books are gently set in a place of honor. It is not that I keep re-reading these books, but the fact that they are present in my home makes me feel settled.

My books are a conglomeration of novels, history, memoirs, poetry…many were gifts from friends and family or simply passed to me from my parents over the years. I have packed these books so many times over my adult life, at least 16 times, that each time it has become a ritual to hold the books, dust them and then quietly set them on a shelf…”just in case”. They represent a part of my life’s history. What I particularly love to do is read the personal inscriptions that many of them hold, written by people that have touched my life.

A few months ago I was riding in a car with Darin and Lisa McClure and Lisa reached into her purse and retrieved a new “gadget.” I asked her about it and she cheerfully extolled the virtues of her Kindle, Amazon’s wireless reading device. According to Amazon this is “a convenient, portable reading device with the ability to wirelessly download books, blogs, magazines, and newspapers.” I could see that the device was all of those things, but what about the book? In other words, what about the essence of the book itself: Buying the book, reading the book, holding the book, referring back to the book, sharing the book, and giving it a place of honor on your book shelf? What about the “dust cover(s)”? Here is how this new “reading” works. First you buy the Kindle for about $360. Then there is the download purchase vs the traditional purchase. For example, in 2005 Doris Kearns Goodwin wrote Team of Rivals: The Political Genius of Abraham Lincoln. If you purchase the hardcover version of this book it will run about $35, the softcover version is about $21 and the Amazon Kindle version is $9.99. You can learn more about the Kindle by watching this YouTube video.

I invite you to visit on-line The National Yiddish Book Center. You can enjoy their video “A Bridge of Books: The Story of the National Yiddish Book Center.” As you view this video, you might wonder about the meaning of the word “save”.

According to Merriam-Webster’s On-Line Dictionary, the intransitive verb “save” has the following meanings: “1 a: to deliver from sin b: to rescue or deliver from danger or harm c: to preserve or guard from injury, destruction, or loss d: to store (data) in a computer or on a storage device (as a floppy disk or CD).” Now ponder a Kindle vs the National Yiddish Book Center. A Kindle depicts definition “d”, while projects like National Yiddish Book Center honors definitions “b” and “c”.

Going back to the “portable homeland” and “just in case”…a few months ago my youngest son asked me if I had ever read The Prophet by Kahlil Gibran. Imagine my delight when I was able to walk to our bookshelves and retrieve my copy of this book. It had been a gift (1968 price for this hardbound book was $3.95) to me 40 years ago and still I could find it, touch it and present my copy of Gibran’s masterpiece to my son to touch, read and enjoy. Simply amazing, dust cover included!

Reading Time: 3 minutes

Yesterday was the day of remembering November 22, 1963, as it is a scar in peoples’ memories for multiple reasons. Today is the day for Remembering November 22, 1963 and remembering the Long Tail with your blog posts! The Long Tail has become ever so crucial as far as placement with the Search Engines. The goal, when writing a blog, is to have as many people as possible be able to find and read your post. Content and keywords (labels) are very important when writing a post, but, a title with a Long Tail that can be found a couple times in your post is necessary.

Judith Helfand’s post titled “Remembering November 22, 1963 and President John F Kennedy’s Assassination” is a perfect example of the Long Tail put into practice. When you search Google with the words “Remembering November 22, 1963” Judy’s post shows up 4th out of 473,000 hits. The date Nov 22, 1963 is a very historical and for that reason there are many people with websites on or relating to that date. The fact that Judy’s blog post shows up before all but three of those sites is amazing, and it all can be owed to remembering the long tail.

Use a Long Tail to get more traffic to your blog post and in turn bring more traffic to your website. The key to being found online is to make yourself more search-able. Five words or more is a sufficient Long Tail for your blog post. When you increase the length of your title while incorporating it into your post, you will increase the amount of people who are able to find your post and your website.