Judith-Helfand Archives - Page 2 of 5

THE Can Be a Powerful Word

Monday October 25, 2010

Reading Time: 6 minutes

Did the title of this post, “THE Can Be a Powerful Word”, get your attention? Think about it for a minute. Now if I say: “It’s THE Real Thing” or “When you care enough to send THE very best”, I’ll bet you can name what brand each statement refers to without blinking an eye. Am I right?

Branding is something every business needs to do. Establishing a brand can be taxing. You create a name, you create a product, maybe you get a patent, maybe you apply for a trademark, maybe you copyright your material, and maybe you are the product! And after all is said and done “the customer owns the brand” as Jeff Hayzlett informed us at Blog World Expo 2010.

I am not sure, but I suspect that the Mandalay Bay Resort management was thinking about their customers when (according to Wikipedia) “In 2006, the lettering at the top of the tower changed to ‘THEhotel’ to distinguish the property. Formerly, the lettering was identical to the ‘Mandalay Bay’ letters at the top of the original tower.” You see the Mandalay Bay Resort opened in 1999; however, what is now referred to as THEhotel at Mandalay Bay opened in 2003.

Prior to the name change imagine the confusion a hotel guest faced: What do you tell the taxi driver, upon arrival you might not be sure which hotel tower to check-in at…or you may wander around in the casino and then make your way back to the wrong hotel tower. (Think Co-Op City in THE Bronx!)

As you know Blog World Expo 2010 was held at the Mandalay Bay Resort and Convention Center. Happily I was a guest at THEhotel at Mandalay Bay. I can truly say THEhotel is a well designed beautiful hotel. Every room is a suite, no smaller than 725 square feet. And THE is the only word you need to know when you are trying to find your way around THEhotel. They don’t have fancy or clever names for their on-site amenities or venues: THEpad, THEtp, baTHE (toiletries), THElounge, THEcafe, THEstore, THEcoffeebar. (click on the photo on the left) You see what I mean? Simple and understated. This customer owns the brand!

In closing, I would like to share something I rediscovered today about the word THE. Did you know: “that the pronunciation of the definite article ‘the’ changes, primarily depending on whether the following sound is a consonant or a vowel?” Before a consonant sound the pronunciation is thuh, before a vowel sound it is usually thee.

By the way, if you think I am off base when I say THE can be a powerful word, maybe I can interest you in a UBS commercial effort.

On the other hand, THE Google never did sound right and we are told in “The Social Network” movie that it was Sean Parker who advised Mark Zuckerberg and Eduardo Saverin to drop THE from The FACEBOOK.

Your thoughts?

Barnett, Carolla, Jillette, Hayzlett and Lewis on New Media & Success: #BWE10 (downtheavenue.com)

Reading Time: 4 minutes

Twitter announced NewTwitter on September 14, 2010. They referred to it as a Better Twitter and they said it would be “rolled out” or coming soon to a nest near you. Yesterday, ten days into the roll out I received a message on my Twitter page: “Welcome to #NewTwitter!” I was shocked because after all, I only have 263 followers and I only follow 94 people. Come to think about it, maybe Twitter felt I was a good risk…couldn’t screw up too much or impact too many users, not like @corybooker or @chrisbrogan.

While I like most of what I have seen with the new Twitter I do feel that my quiet little nest is now home to Cuckoo Birds. Do you know about Cuckoo Birds? Many of the cuckoo bird species will not build their own nest, but instead lay their eggs in the nest of another bird species and let the other species raise their young!

What does this have to do with Twitter? Well, with #OldTwitter if you RT something it is your image that appears in your followers’ Twitter stream; however, with the #NewTwitter it is the original tweeter’s profile avatar which appears in your stream. For example: I follow @johnschannel. He RT’d something from @shamelesshussy and instead of seeing John’s familiar avatar in my stream (which I will read and take note of) I see @shamelesshussy avatar which is a kitten. Imagine a kitten in my Twitter nest. To tell you the truth, I don’t have time to figure out if I want to read this Tweet now that it does not have John’s avatar. I have to read the small print to know he RT’d it.

So that is why I think my Twitter nest is home to Cuckoo Birds, strangers who have been left there for me to nurture.

I would love your input!!! Let me know what you think of #newtwitter.

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Reading Time: 7 minutes

Judy Helfand’s Facebook Avatar

Do you have a personal Facebook page? Do you own a business? Have you created a Facebook page for your business? If so, here are nine tips for managing a business Facebook page.

So many of us have a personal Facebook page. Like anything else, it starts out fun and interesting and before you know it you are consumed with reading, posting, etc. Some of our clients have business Facebook pages and often they will ask for advice about how to manage their page, so today I thought I would give you some pointers I have learned. Maybe you know of some other ideas.

Again, I do not profess to be an expert, but I do try to read as much as possible regarding Facebook, as it relates to promoting a business.
1. Be Social: Facebook because it is a SOCIAL Networking site encourages people to get involved. Unlike your personal page, anyone can now find your business page by simply searching your business name. They are “free” to say they “like” you and they can then post good news and bad news. This means you must monitor what is happening on your Facebook page. Think of it like Trip Advisor, YELP, or other social sites. Here is an article that addresses this issue of Facebook reviews. So remember with a business page anyone can find you and “like” you, then they can post to your wall and write reviews!
2. Photo Album Tips: Creating photo albums can be time consuming. What concerns me here is I do not know what ramifications there are to posting photos on Facebook. If you own a business I would take precautions to get permission from any of your employees, guests, customers, actors, etc before putting a photo on your page or in an album. Instead of creating separate photo albums on Facebook, push the people back to the page on your site that deals with photos. It might be a tour of your restaurant, your theatre, your inn, etc.
3. Drive Traffic: With a business Facebook page you should always want to drive the traffic back to your business website. So for example, if your business is a restaurant, don’t just put your menu up on Facebook, instead talk about your menu and put a link to your website’s menu page so that people will get to your site, not just your Facebook page. You will notice when you put in the link you can choose one image to display. The whole idea is to get people back to your site.
4. Status Updates: When you update your status try to include a link to a page on your website or a news story. Every time you update your status your followers will learn about it.
5 Respond: You need to be ready to respond to people when they post something on your page. Remember when you sign in, look at this view: Your Business Name + Others so you can see what the Others are saying. If they ask a question or say something, then respond to them. Don’t miss this opportunity to engage with your followers.
6. Share Articles: When there is an article about your business in the local newspaper or a magazine you should make it a point to mention it and link to it.
7. Main Domain: Always when you are referring to your website use your main domain (if you own more than one). If you use different ones, even though they redirect to your main domain, this can be confusing to people.
8. Social Media Buttons Help: Add links to your Facebook page using a social media buttons. Make it easy for people to follow you on the social networks.
9. Stay Informed: Follow the news about Facebook. For example here is a headline from May 7, 2010: Understanding Facebook Privacy and the latest news on May 24, 2010, Facebook Privacy Tweaks Coming.
These are my nine tips. Can you think of more? Share them here.

Reading Time: 4 minutes

Is Your Business Listed on Google Places?

It is funny how you happen across important marketing news on the Internet. For the past year or so, I have tried to follow YELP in the news and I have talked about the importance of side streets when it comes to marketing you and your business. The reason I have followed YELP in the news is that recently two class action suits were initiated against YELP. But imagine my surprise when I “GOOGLED” YELP in the news and I discovered this headline: “Google couldn’t buy Yelp—So It’s Going to War Instead”. What I learned is that Google’s Local Business Center is now called Google Places. I encourage you to read about Google Local Business Center becoming Google Places.

I have written about Google Local Business Center before and some of the frustrations I have encountered when trying to help our clients. According to Google’s Google Maps, Earth, and Local VP John Hanke, “One out of five searches on Google are related to location, and we want to make sure that businesses are able to be found and put their best foot forward.”

There is a lot of chatter or tweeting about this change, but what I find remarkable is that it does not seem that GOOGLE took the time to notify current business owners of these changes. I am speaking of those business owners who have previously claimed their Google Local Business Center listings. Google has their email addresses. Certainly they could have done this. Did you get notified? We didn’t.

Here is what I have decided to do going forward, and I have urged my other team members to do the same: Read about Google Places and SUBSCRIBE TO THE OFFICIAL GOOGLE BLOG. Don’t be left in the dust while everyone else is exploring new PLACES!

Watch Google’s Training Video

And you can learn more here:

USA Today Technology Live

Information Week

Reading Time: 7 minutes

A great photo to highlight the importance of story! Joann Eagen, Agnes Eagen, Pat Kimball, and Judy Eagen, Winter 1951

I am writing this blog today because Chris Brogan has challenged his readers to write about the “importance of story in your life.” Chris was talking about Don Miller’s latest book A Million Miles in a Thousand Years: What I Learned While Editing My Life and from this came the challenge. Apparently if I am timely enough with this post I might receive a free copy of A Million Miles in a Thousand Years: What I Learned While Editing My Life. In an earlier post, February 21, 2010, Chris Brogan encouraged his readers to use social media to “Turn your lens on your family. Tell family stories for future generations.”

For those of you who know me (i.e., my immediate family, team members, relatives, friends, previous co-workers, blog readers), I am most generally known as the storyteller. If you give me a subject I can probably tell you a story from my life that relates to that subject. While many may roll their eyes, get the “hook” or give me the old wind-up signal when I start to tell a story, these are the same people who will ask if the yearly holiday letter is ready to mail or have I posted to the Webconsuls’ blog lately.

When I was assigned to be the Saturday morning blogger for Webconsuls I allowed myself the freedom to write about any topic, it did not have to be technical in any fashion. So you can imagine my blog topics have been all over the map.

My father liked to share stories about his life and I liked listening to him tell a good story. Today I am thinking back to couple of years ago when I shared with my two sons a letter that had been written by my father in 1950.

The day I shared this was Father’s Day 2008 and since my father had passed away in 1979 neither of my sons had the opportunity to know my dad. I decided that I would send a copy of this letter to Aaron and Daniel, so that they might have some insight into their maternal grandfather, Joseph Raymond Eagen. The letter was written to my mother on December 16, 1950, addressed from Hungnam, Korea. My father was aboard the USS Kaskaskia. According to Wikipedia “During December she arrived off Hungnam to service ships engaged in evacuation operations in that area. Throughout the harsh winter months, Kaskaskia continued vital fueling missions between Japan and Korea.” If you choose to read the letter it is here. Just click on each jpg and they will enlarge.

Daddy’s letter, page 2

Daddy’s letter, page 1

Happily both Aaron and Daniel enjoyed reading my dad’s letter. Aaron referred to it as “fascinating” and Daniel called it “amazing, like nothing I ever read before.” A story well received, all brought about because my brother, Michael Eagen, found the letter, created jpgs, emailed me the letter and I was able to email it to my children. Fabulous.

I must tell you that if you read the letter you will know that my dad talks about buying and mailing some special jackets. Daniel wanted to know if I still had the jacket! Well, I don’t, but I do have a great photo of me with my sisters and Pat Kimball. Now you know the story behind the photo at the top of today’s post.We are all wearing our “jackets”. It is Winter 1951.

So this is today’s important story. Enjoy! And, by all means, let me know what you think of it.

Reading Time: 7 minutes

United States Census 2010 Envelope

Have you checked your mail this past couple of weeks? Did you find a 6 X 10 inch envelope from the U.S. Census Bureau simply addressed “TO RESIDENT AT”? The fact that this official government document is not personally addressed to YOU may prompt you to think that this is junk mail. It is not. The point of not personalizing the addressee line is to reach every person residing in every single abode. The last census was taken in 2000. How many addresses have you had in the past 10 years? Where were you living in 2000? (for me that was three addresses ago)You see what I mean?

Ok, let’s get to the meat of this topic.

• Fact: Your domicile was or will be sent by First Class U.S. Mail a Census Form.

• Fact: Article I, Section 2 of the Constitution specifies that the number of seats in the U.S. House of Representatives is to be distributed proportionally among the states on the basis of the census to be conducted every 10 years.

• Fact: The 2010 Census Form is one of the shortest in history: just 10 questions that only take about 10 minutes to answer.

• Fact: If a completed census form is not returned from your address, a U.S. Census Field Representative will visit your domicile and attempt to obtain an accurate count of the number of people living at your address.

Now let’s assume for argument sake that you don’t complete the form and a U.S. Census Field Representative comes to your door. Remember, if you don’t send back your form, you may receive a visit from a census taker. If a census taker visits you, here’s what you should do:

• First ask to see their ID. All census workers carry official government badges marked with just their name; they may also have a “U.S. Census Bureau” bag. Click here for more info.

• Note that the census taker will never ask to enter your home

• If you’re still not certain about their identity, please call the Regional Census Center – to confirm they are employed by the Census Bureau

• Answer the census form questions for your entire household (you must be at least 15 years old to answer questions) so that the census taker can record the results for submission to the Census Bureau

Follow this link for the list of questions that the Census Worker will ask you.

Above Information Provided by the US Census Bureau.

I think you get the picture, but allow me to add some fun to this process. You might want to take some time, no matter your age, and learn a little more about the U.S. Census.

For those of you with school age children this can be a real learning experience. You may want to visit Ancestry.com and get a free trial membership. You can then search for U.S. Census Reports that document your grandparents, parents, etc.

For example, I never knew my grandparents. Both of my parents were born in 1918. This means that the first time my parents were counted was the 1920 census. Below you will see the census reports for 1920, town of Denton, Montana (2000 census population 301) for my father, Joseph Eagen, and town of Butte, Montana (2000 census population 33,892) for my mother, Marie Lynch. The story goes on…

Census Page Denton, MT, Eagen Family 1920

Denton, MT 1920 Census Page Eagen Family

Butte, MT 1920 Census Page Lynch Family

Reading Time: 5 minutes

Judy’s new books to read! Trust Agents and Social Media 101

If you read this blog regularly then you already know that I have written on many occasions about my Twitter sentiments. To help you enjoy my evolution I will link to the related blogs at the end of this post. But today I thought I would take a few minutes and share with you what I gained from tweeting over the past 10 days or so, as I am sure you want to know what’s happening on Twitter. Am I right?

I follow Rick Klau. Rick is the manager of BLOGGER. Get it? By following Rick I knew real time when the Blogger migration tool had been released. “rklau FTP Migration tool launching tonight. Details on http://blogger-ftp.blogspot.com/ and in your dashboard later this evening.” I re-tweeted this message so that my Webconsuls’ team members would get the news real time, March 3, 2010, 4:52PM. Why is this important? Many of our customers have blogs and are impacted by this migration tool. We are now working behind the scenes to update their blogs.
I told you a while ago I follow Chris Brogan. Both Chris and Rick, and a few others that I follow, are at the SXSW Conference this week. Looks interesting. I would not really know anything about this if I hadn’t been following Chris and Rick. Let me know what you think.
The other day Chris Brogan tweeted @chrisbrogan Don’t forget to try the Video Marketing Quiz. Tweet your score, win a prize! #VMQ10. So I took the quiz. Guess what? I won a $20 Amazon Gift Certificate and now eyeview_inc is following me!
I think you know that Chris Brogan has written two books. I have been wanting to buy them, but have not gotten around to it. So I decided to take my $20 Amazon gift certificate and buy both books, get free shipping…I only had to chip in $11.30. I tweeted about it and Chris Brogan re-tweeted my tweet and so did EyeView_Inc. Books arrived Saturday, so I am ready to read. Trust Agents and Social Media 101.
Here is some other interesting news I picked up by following Rick Klau. On March 11th Blogger announced a new Blogger Template designer. The reviews so far have been very exciting. I am thinking of trying it to create a new personal blog. What do you think of that idea?

So you see, my tweeting has helped our clients, Webconsuls’ team, and me. The more I learn the more I can share.

JUST LIVING is not ENOUGH said THE BUTTERFLY, ONE MUST HAVE SUNSHINE, FREEDOM and a LITTLE FLOWER.”…Hans Christian Andersen.

You can enjoy our March 13th trip to the Tucson Botanical Garden where we met real butterflies and enjoyed some freedom!

Reading Time: 9 minutes

Lately I have been reading a lot on-line about customer service, particularly about social media and customer service. You may have followed a few news stories that covered how someone’s tweets very quickly managed to get the attention of a large company. Then recently Chris Brogan discussed “guest experience design” and he followed up by touching on another new catch phrase “experience facilitators” (you might think “hotel concierge”). All of these discussions really are about marketing: marketing our businesses, marketing ourselves as employees, marketing ideas to our employers, marketing ideas to and for our clients, the list goes on. As I thought about all of this, it occurred to me that I would give you my take on “Guest Experience Design” and it might be fun to look back on some national advertising campaigns and see how effective these have been as “experience facilitators” over the years. This will be a multi-post personal walk down memory lane, because like the Meg Ryan’s character in “You’ve Got Mail” said: “Whatever else anything is, it ought to begin by being personal.”

Disney Resorts and Windows 7
Today I am going to combine two national advertising campaigns: Disney Resorts and Microsoft’s Windows 7. I am a consumer of both and; therefore, an expert of sorts. Have you seen the latest Microsoft Media Campaign? It is “Windows 7 Was My Idea!”

This is a very clever ad campaign, but did you ever think that if Windows 7 is a commercial failure, like Vista was thought to be, Microsoft will have all of us to blame? All of the consumers that submitted suggestions, complaints, ideas, will be doing battle with thst MAC guy! Microsoft is trying to reach the people, the consumers, and thank them for their input on the ultimate guest experience design.

Now you are probably wondering how this campaign ties into Disney Resorts. I like to think that Disney’s Fastpass was my idea. Historically I have been visiting Disneyland in Anaheim, California since 1955. My parents would drive us from San Diego, before Interstate 5 existed, when Orange County was really all orange groves. But there came a time in April 1994 when I visited Disneyland with Dennis (my husband), Aaron and Dan (our sons then 13 and 10) and my mother-in-law (then 82). In those days the Disneyland entrance had a huge sign that said “The Happiest Place on Earth”. As a little girl, as a teen-ager, even as a young adult I never gave those words a second thought, but on April 17, 1994, I knew I was not in the happiest place on earth. The park was so crowded and really congested that one had to wait anywhere from 45-90 minutes to take a ride. In six hours we managed to ride four of the major rides and my children turned to us and said “can we leave now?” When we returned home from our long planned vacation I wrote a letter to the Magic Kingdom. I didn’t yell, scream, or belittle the Disney staff, I didn’t even ask for my money back. I calmly told them my story. I opened with this sentence: “On April 17, 1994, Disneyland was not the happiest place on earth.” I pointed out to them that my mother-in-law was in a wheelchair sitting in the shade of a tree by the Matterhorn, waiting for us to disembark from the Matterhorn, when suddenly a man fell out of the skyway ride and into the shade tree! The day went downhill from there. My overall approach was not to just complain about the crowds, but to offer a solution. I suggested that Disneyland consider controlling the number of tickets sold per day, similar to a National Park (Yosemite) or any concert/special event venue. Then everyone would be able to enjoy that which they had perhaps saved for a lifetime to enjoy. About two weeks later I received a very nice letter from Disneyland. They thanked me for my suggestion and asked me to send them a copy of my receipts for all that we had spent at Disneyland that day. I sent them the receipts, two weeks later I received a gift certificate in the amount of $350 and in 1999 Disney’s virtual queuing Fastpass was introduced. So you see I like to think that the Fastpass was my idea and maybe in some small way my ideas did matter to Disney. I like to think so.

Final thoughts and questions
In today’s world I might have tweeted about my Disney experience in the moment and Disney would probably jumped right on my Tweet. But would they have had the opportunity to think through a resolution that would improve the experience for every potential guest? What do you think? Do you work on your “guest experience design”? Do you facilitate your guests’ experience? Does the design control the guest’s experience or does the guest’s experience control the design?

Daniel, The Beast, and Judy April 17, 1994

Reading Time: 5 minutes

News Flash: I follow Chris Brogan on Twitter. A few months ago I attended Blog World Expo in Las Vegas. I wrote about it. I promised that I would try to apply what I learned. One of the first things I did was to begin following Chris Brogan. Don’t get excited. I am one of 124,385 followers. (To put this in perspective I have 41 followers.) You are probably shaking your head and asking “is Judy nuts?” But to that, I say: “Does me being one of 3,400,000 TIME Magazine weekly subscribers or one of 6,685,684 National Geographic monthly subscribers shock you or make you question why I would even think of “following” these honored publications?” I hope not. I subscribe to these publications, local newspapers, SEO/SMO on-line newsletters for the same reason that I follow Chris Brogan – each opens avenues to useful and timely information that can impact my business, Webconsuls’ clients, and my personal life.

This past week Chris mentored: Don’t Forget the Little Side Streets. Exploring side streets with Chris Brogan is quite a ride. I hope you will take the time to read his post, he offers really good insights and, unlike a few, Chris is optimistic and looks for ways to extend the expiration date for some of these “streets”. For example, when was the last time you:

examined your “YELP” reviews
verified your Google Local Business Center Map
updated your Bing Local Listing Center
checked out Yahoo Answers
refreshed your Facebook Fan page
responded to a Trip Advisor review (negatively or positively)
tweeted something of positive value, as opposed to a rant

Navigating and maintaining these “streets” takes time. But the beauty of the Internet in general and social media in particular is the fluidity and vitality that you can manage to. Every time you think you don’t have time I want you to find a business person who can recall the angst of designing and ordering a brochure. Trust me. Before the ink was dry the area code had been split in two, your AAA rating had changed for the better or the beautiful maple tree that graced your front lawn had fallen. Yes, maintaining your “streets” and exploring side streets takes time, but you can do it on your time and make your journey as interesting as you want. There really is nothing like a road trip.

Here is my favorite photo of a real “side” street.

No Name Street 2000

This post is dedicated to Chris Brogan, thanking him for inspiration.

Reading Time: 9 minutes

(Photo credit: Wikipedia)

Today, November 28, 2009, I finally received eight Google WAVE invitations to distribute! But before I distribute them I thought I would share some of my observations about Google WAVE and some links to interesting articles about it as well.

Thanksgiving has come and gone this year. I hope you had a peaceful holiday. It seems Thanksgiving Day is always a day filled with various conversations that take place as dinner is being prepared and while one is waiting for the next football game to start. This Thanksgiving was no exception at our home, but now I am wondering how many families stopped long enough to engage in a conversation about Google Wave. That’s right. You read correctly. We actually had a brief conversation about Google WAVE. I think it was Aaron who asked the question: “Ok, I waved, is anybody going to wave back?” To this Daniel grinned and said that he, too, had noticed that it doesn’t seem to do a lot of good if you wave and no one waves back. What is with that? We collectively wondered aloud!

I received my invitation to Google WAVE on November 12, 2009, but I have been reading about it since May 28, 2009, when Google announced the WAVE to the world at its I/O developer conference. A follow up post on May 31, 2009, was even more interesting, particularly the comments by Yefim Natis. I was encouraged to sign-up to be a Google WAVE beta tester on July 22, 2009. But I believe I didn’t follow up on that suggestion, as I was busy working on a number of Webconsuls’ projects at the time. So when the big day came, September 30, 2009, I did not get one of the 100,000 original invitations. But that does not mean that I didn’t follow the WAVE’s progress along the way. On October 19, 2009, I enjoyed reading a TIME Magazine piece by Lev Grossman, Google Wave: What’s All the Fuss About?

I think it was shortly thereafter that I began to really think about the WAVE. Some press was good and some press was negative, was the WAVE alternately and literally at its crest and ebb with each passing day? A friend questioned why I was not in a rush to be part of the WAVE. My immediate answer was really twofold and it continues to take shape, even now that I have my invitation and can send invitations to my friends.
Here are my thoughts:

1) I spent about eight years in an IT department where part of my job description included Quality Assurance, either directly or in a supervisory position. Quality Assurance or QA, as it is known in the business, is a very fancy name for being a TESTER. Test the system until you can break it! I believe the average pay for a QA with a few years experience is somewhere between $45,000 and $60,000. Now, let’s multiply $50,000 X 100,000 beta testers for Google WAVE. What you must understand about QA and what Google figured out a long time ago is this: Testing has a way of sucking you in…not unlike a rip current! It is hard to stop, once you start. And many people want to be able to say they were in on the ground floor of this WAVE. Be assured Google is good about listening to your comments (“test defects”), as they are anxious to have a good product. They will make you feel “valuable”, albeit you are an unpaid volunteer.

2) While I love the beauty of the ocean, as a youngster I had many bad experiences with rip currents. Growing up in Southern California the beach becomes part of your life, but it can mean certain death. Therefore, the word WAVE has not always had a pleasant connotation. Let’s think about it: tidal wave (OMG), permanent wave (ugly hairdos), microwave (makes you sterile if you are not careful), brain wave (you hope you have them, but it is bad news if people are looking for them), rogue wave (think The Perfect Storm), wave of nausea (TMI), heat wave, cold wave, seismic wave, good-bye wave (almost always sad).

As I close today, I invite you to read a few more articles:

Why Google Wave Sucks and Why You Will Use It Anyway

Google’s Infinite Strip

And…I want to share with you a YouTube video about the Laguna Beach Greeter (notice it is not the Laguna Beach waver). There was a time when the only road to travel between San Diego and Los Angeles was the Pacific Coast Highway. One of my most vivid childhood memories was riding along PCH with my family and seeing Eiler Larsen, the greeter who welcomed all who traveled through Laguna Beach until 1975. He waved his hand…it was a good WAVE.

As always, let me know what you think and leave a comment if you want an invitation.

Reading Time: 6 minutes

Marie Lynch, Joseph Eagen, Sister Eagen, Margaret Ryan (Nee), Bill Eagen

Did you ever come across an old photograph and wonder where and when it was taken? I actually inherited a number of photographs from my parents and my husband’s parents. Pretty soon I will hand them down to my children. But today, I thought about this particular photograph and it occurred to me that sharing it with you would be part of my marking Veterans’ Day 2009.

This photo pictures L-R Marie Julia Lynch (my mother), Joseph Raymond Eagen (my father), one of my father’s sisters, my father’s maternal Aunt Margaret Ryan (Mag), my father’s younger brother Bill (kneeling). This photo was probably taken in Great Falls, Montana, definitely taken prior to my parent’s marriage (1942) and later than October 1936 (the month of my father’s enlistment in the U S Navy). Based on the rather sad looks on everyone’s face, I am guessing this might have been taken around the time of my father’s mother’s death in early 1939. I do know my father was allowed to come back to Montana from China to see his mother before she died, as a special request to the US Navy.

During my childhood my father would often take us aboard some of the US Navy ships that were stationed in our hometown of San Diego. I have these vivid memories of him boarding these ships and the young sailors saluting him. He felt at home on these ships and he was proud of his naval career.

In Winter 1979 my younger brother, Michael, was commissioned as a Naval Officer, a young ensign.
(See photo on right) While my father lived to see this event, he died shortly after on March 27, 1979. Some 25 years later I was honored to be invited to my brother’s Naval Retirement Ceremony. He retired as a Captain. At this ceremony a beautiful poem was read. It brought tears to my eyes that day, as it does today thinking how proud my veteran father would have been of his retiring son, Michael.

Today I am sharing this poem with you in appreciation to my father and all veterans.

The Watch

For twenty years,
This sailor has stood the watch

While some of us were in our bunks at night,
This sailor stood the watch

While some of us were in school learning our trade,
This shipmate stood the watch

Yes…even before some of us were born into this world,
This shipmate stood the watch

In those years when the storm clouds of war were seen
brewing on the horizon of history,
This shipmate stood the watch

Many times he would cast an eye ashore and see his family standing there,
Needing his guidance and help,
Needing that hand to hold during those hard times,
But he still stood the watch

He stood the watch for twenty years,
He stood the watch so that we, our families,
And our fellow countrymen could sleep soundly in safety,
Each and every night,
Knowing that a sailor stood the watch

Today we are here to say:”Shipmate…the watch stands relieved.
Relieved by those YOU have trained, guided, and lead
Shipmate you stand relieved…we have the watch!”

“Boatswain…Standby to pipe the side…Shipmate’s going Ashore!”

– William Whiting, 1860

Reading Time: 4 minutes

It seems it is almost impossible to keep abreast of all the SMO and SEO news. You can scan the headlines on Google, Yahoo, your favorite newspaper or tech magazine and the amount of information is astounding. Just today I again realized I have an account with Google Reader which automatically sends me more information. I signed in and saw my Google Reader inbox had 851 items! I guess you now know I have been too busy for Google Reader. But this post is not about the Google Reader, it is about how to keep our Webconsuls’ clients abreast of internet marketing news. Turns out Webconsuls set up SMO and SEO news feeds for you and our clients over two years ago. So again I ask the proverbial question: Is anybody “listening” or in this case reading?

The experts keep talking about Twitter. I have a Twitter account, I follow and am followed; however, there are a few things about Twitter that annoy me. Today I will just mention two: (a) some people provide TMI (too much information) or should I say information that is redundant (since they have more than one account) and useless information; (b) it often takes two to three clicks to get to the meat of the message. Let me give you a real life example. Today I signed into my Twitter account around 6:30AM (MST). I read a Tweet that said: “6 Reasons to Embrace Social Media Today Web 2.0 Journal”. So I clicked on the link, but instead of being taken directly to the article I was taken to a TweetMeMe page that listed 65 Twitterers who had RT (retweeted) this article. I then click on the original link and I am taken to a blog post by Web 2.0 Journal. I read the article, it was interesting, but didn’t really provide too much new information, it was more one writer’s opinion. Just like my blog post today, is basically my opinion.

Here is my advice for today. If you want to go to one place and read the headlines for SMO, then I invite you to visit Webconsuls News Page. There you will find the current SMO headlines and you only have to click once!

P.S. If you want to find me on Twitter, click here.

P.P.S. As always, let me know what you think.

Reading Time: 9 minutes

This year I had the opportunity to attend BWE09, better known as Blog World and New Media Expo 2009. This event took place from October 15-17 in Las Vegas, Nevada. Unlike many of the 2500 attendees this was my first year participating. And unlike many attendees I did not spend my days there blogging, tweeting, or otherwise updating my friends and followers. I just tried to take in the process, that is I tried to listen and learn. And hopefully, I will be able to care for and serve some, if not all, of Webconsuls’ clients. I actually thought about writing this post as soon as I returned home or even while I waited in the Las Vegas Airport, but then it occurred to me that it would be better to really write about BWE09 looking in the rear view mirror. So here are some of my “bytes” on BWE09.

While I have been participating in blogging for about two years and I am on Facebook and have a Twitter account, I would not rate myself as someone that knows everyone in the blogging and new media world; therefore, attending this event was not about hooking up with old friends, but meeting new people and learning from the “experts.”
The exhibitors were varied and engaging. I enjoyed talking to people from all over the world, like the Zemanta team from Slovania (and, yes, I intend to learn more about their product). The ArmyStrongStories.com team was engaging and they had a great display. And then of course, I enjoyed speaking to Robby Berthyme who was representing wheretogetengaged.com
Brian Solis moderated a good keynote discussion about the “New Celebrity” with Anthony Edwards, Jermaine Dupri and Robin Antin. All of these participants made it very clear that if you are using Twitter, Facebook, etc…you need to be yourself, engage with people, and manage your own accounts (don’t hire a staff to do this). Write about yourself or your cause, don’t just keep re-tweeting!
One “outtake” from this keynote discussion is that I found it incredible how rude 70% of the audience appeared to be behaving. This was an hour long presentation and it was beyond me why people could not just sit and “listen”, as opposed to working on their laptops, running their fingers over their iPhones or thumbing it on their Blackberry. This behavior was annoying and to top it off, even though they were really not paying attention, they would join in the intermittent applause like robots or dummies.
Dave Peck of LSF Interactive was interesting and provocative in his conference “How to Socialize Your Content”. I just discovered that he posted many of his “rules” here for the small business owner. His advice I intend to try to incorporate into Webconsuls and to share with our clients.
I really enjoyed the conference “How Twits Lay Golden Eggs – The Art of Social Engagement for Business”…Chris Brogan and Laura Fitten had a lot to offer and they did not make the audience feel inept, but offered real guidance.
Dan attended this conference for Webconsuls also. It was interesting to watch Dan, who had not been to Las Vegas since he was 13! It was great to attend the conferences and then share what we had learned.
Las Vegas is an aging city and I don’t think it is aging gracefully. As we rode the marvelous monorail I noticed that many of the buildings look dated and dirty on the outside, almost as if the original architectural plan did not allow for majestic aging. Many strange and vacant lots can be seen as you ride “behind” the strip.
I don’t think I am the only BWE09 participant that questioned the parties that BWE09 sponsored. As one person said on Twitter: “bwe09 parties are a lot like Twitter – noisy, loud, dark, and ineffective at organizing communication”. I couldn’t agree more! Imagine being at the Mirages’ Jet Night Club with many of the same people who could not put down their laptops and iPhones during the keynotes, only it was too dark to read their nametags and the music was too loud for introductions. Another person echoed these sentiments: “The parties at #bwe09 remind me of college. How old are we? Where are the real parties?”
Flying Southwest Airlines will be a subject for another post.
Finally, I would like to thank the three ladies that shared a Hilton Limo with Dan and me. We were attempting to get a taxi to go to the airport and we found ourselves sharing a limo with Kim Rowley and Joanne Dinslage of Key Internet Marketing and Maarika Neudorf of Enterprise Estonia. We had a fun ride and got to meet three more BWE09 attendees.Ok, that is it for today. I am going to get busy learning how to apply all that I learned – stay tuned.

Reading Time: 8 minutes

The last few weeks your Webconsuls’ team has been busy and our blog has been quiet. I don’t know about you, but it is amazing what you can learn in a month’s time. Here are this month’s five most interesting bits of information that I learned and I want to share with you:

1. Did you know that Gmail has a send limit? About a week ago we received a call from our client saying that she was sending out an email broadcast to her customers asking them to participate in a fundraiser for the victims of the earthquake/tsunami. All of a sudden she noticed that she could not send any email or receive any email. She called us and here is what I learned:

“In an effort to fight spam and prevent abuse, Google will temporarily disable your account if you send a message to more than 500 recipients or if you send a large number of undeliverable messages. If you use a POP or IMAP client (Microsoft Outlook or Apple Mail, e.g.), you may only send a message to 100 people at a time. Your account should be re-enabled within 24 hours.” (Go here to learn more and keep in mind that many email services have a send limit, this is why some clients like to stay in contact with their clients by a newsletter service like or similar to Constant Contact.)

2. Twitter 2.0 seems to be just around the corner. Rather than have me rehash what someone else has discussed so eloquently, I will point you to the article. “Are We Ready for Twitter 2.0?”

3. Blogger does provide great on-line support. The other day I was on their site and I saw a section called “Recommended Articles and Discussion.” One of the discussions was entitled “Too Many Good Bloggers are Giving Up” . Now, this caught my eye!!! So I clicked on it and enjoyed the conversation. If you have a blog and you have given up or you are thinking about giving up, I invite you to read the posts and join in the discussion. You might just refresh yourself enough to keep on BLOGGING!

4. During the past few weeks our team has been discussing the nature of our Webconsuls’ blog. The questions raised are these: Should it be more technical? Or, do our readers want to learn more about the team as people and read anecdotal stories, as well? I will tell you that the team was split on this, but today I read an interesting article on an SEO/SMO newsletter. The article had to do with Social Networking pitfalls the 4th pitfall to avoid was this: “It’s not about sell, sell, sell! If all you’re doing when you visit the various sites and post your updates is pitch your latest program, product or service then it’s no wonder you’re not seeing results. Share information with your network, whether that’s your own information or you’re passing along information from clients and colleagues. The more you share, the greater your results will be. Whichever social networking arena you’re active in (and it may be more than one) remember the “social” in social networking – it’s to build relationships, make new contacts, and socialize. Inform your network, not sell to them.” I think based on this guidance and our own practical experience from being part of Social Networking sites, new clients may come to you naturally.

5. Finally, as this Columbus Day Weekend gets underway, I know that our New England innkeeper, hotelier, restaurateur, livery, and entertainment clients will be busy beyond belief as the autumn brides and mountains blush and foliage season peaks; but won’t they be surprised to learn that Tucson, AZ has its own foliage season! And yes, Mt Lemmon is 2869 ft taller than Mt. Washington!

This week’s photos are from my days in New Hampshire. The one of the children is of Aaron and Dan enjoying a “Tom Sawyer” moment with children who were guests at the inn. Aaron and Dan were “teaching” them how to rake the autumn leaves and make Leaf People!

“Teach Us to Delight in the Simple Things”…Rudyard Kipling

Let me know what you think of Judy’s “bytes”…see you next week.

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Category: Judith-Helfand

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