History Archives - Page 2 of 2

Passing the torch on January 20, 2009

Saturday January 17, 2009

Reading Time: 5 minutes

On Tuesday, January 20, 2009, I for one will break from work and watch as Barack Obama takes the oath as the 44th president of our United States. I expect it to be a hope-filled day, one that I will share with my husband and children. We as a family and nation will be passing the torch on January 20, 2009. As I write these words it occurs to me that there are very few inaugurations that I clearly remember. Some I was too young to remember (Eisenhower-1953), some I choose to forget (Nixon-1969, 1973; Bush-1989, Bush-2001, 2005), some I cannot forget (Johnson-1963; Ford-1974), and one that will always “light the corners” of my mind (Kennedy -1961).

Last evening I re-read John F. Kennedy’s Inaugural Address from January 20, 1961. Most of us know some of the memorable lines like “the torch has been passed to a new generation of Americans”, but how many of us remember the rest of this passage? I am sure not many, so let me share them with you here:

“Let the word go forth from this time and place, to friend and foe alike, that the torch has been passed to a new generation of Americans-born in this century, tempered by war, disciplined by a hard and bitter peace, proud of our ancient heritage-and unwilling to witness or permit the slow undoing of those human rights to which this Nation has always been committed, and to which we are committed today at home and around the world.”

Videos of Kennedy’s speech are remarkable to view.

President Kennedy’s strong hopeful words are still applicable today, sans “born in this century”, as now we are in the first decade of a new century. On Tuesday I will listen carefully to President Obama and I will hope that somewhere in his speech there will be inspiring words that my children will be able to remember and quote 48 years from now.

Yes, there is a lot of excitement about President-Elect Obama’s inauguration. Newspapers, magazines, radio, network television, cable television, the Internet, YouTube, My Space, Facebook, Twitter are all participating in this magical event, cashing in on “hope.” Yesterday I learned that Microsoft is partnering with CNN to “photosynth” the inauguration and they want your assistance. You can be part of history by submitting your captured photos.

The torch is passing to you, to our new President, to our future. Let’s make the best of it!

P. S. This post is dedicated to my father, Joseph Raymond Eagen. He was born January 17, 1918, eight months after John F. Kennedy(May 29, 1917). Like President Kennedy, my father was born to first generation Irish Catholic Democratic parents and he served as a Naval Officer in WWII. It occurred to me this morning that the very first time I posted for this blog I wrote about my father as being an original social marketer. Daddy, Happy Birthday!

Reading Time: 5 minutes

One school of thought is that investors should be well diversified. If one investment goes down, then another may go up and things balance out. One tenet of those that preach diversification is that no one can predict movements in individual stocks or sectors, so diversify and reduce your risk. Those that preach diversification also generally think that the at any one time the market is right and future changes are unpredictable. Another concept, which may be a little tough to grasp, is that throughout history a “valuation” of the world has gone up, except perhaps for the Middle Ages. With technological advances one expects the world to get more valuable.

However most who have made great fortunes did little diversification. Suppose Bill Gates had said to himself, when his Microsoft stock was first worth $100,000 had probably represented a large portion o f his net worth, “Gee its crazy to have so much of my net worth in one company, I should sell 99% of it and put the rest in a mutual fund.” And did that repeatedly. You do not read about investors who made fortunes by diversifying, but rather because they made it “oil” or “real estate” or Microsoft. Even Warren Buffet keeps his holdings rather small.

Investors who do not diversify think that they with their brains and hard work can outperform the market over time. They think that the best you can hope for when you diversify well is to get “average” returns and so if they are smarter than average and work harder than average then they should exceed those returns.

The safety aspect of diversification can not be denied. We rarely read about those that had all of net worth in Enron and saw it vanish, or Lehman Brothers etc. Unfortunately there are people who were in that boat.

Diversification has a cost. You either need to pay someone to diversify for you, ie a mutual fund, or you need to pay the transaction costs of buying multiple assets. It took $100 to buy our Fortune Magazine group of 10 stocks but only $30 to buy 3 mutual funds. If you only had $100 then the commissions would have precluded buying the Fortune Magazine group. If you had $100,000 then the commissions would have been a much lower percentage of your assets.

If you think you are really good, then research the 10 companies on the Fortune list, pick 1 or 2, and see how you do against the portfolios.

Reading Time: 7 minutes

What do you know about geocaching? I know very little, but have you ever thought about why we have odd and even house numbers? I have to admit I don’t spend a lot of time thinking about this concept, but the other evening I happened to be watching the History Channel about Napoleon and the commentator mentioned that it was Napoleon that came up with the idea of odd numbers on one side of a street and even numbers on the opposite side of the street. No big deal, you might say. But think about how this simple idea impacts your daily life: mail delivery, GPS, visitors, emergency support…the list goes on. OMG, could Napoleon be the father of Geocaching?

I am not going to bore you with a whole history of street numbering, but it occurred to me that I have lived long enough to remember life before Zip Codes (pre 1963) and I have lived in enough different communities to know how challenging life can be when you don’t have a numbering system. In today’s world this is akin to not having order in the World Wide Web. Order is what makes the Internet work and allows all of us to stay in touch.

The first time I learned about life with mail delivery placed in a road side box was in Anchorage, AK. It was 1983 and we were transferred to Alaska. Our house address was 15040 Platinum Circle; however, our mailing address was SRA (Star Route Assignment)Box 460, Anchorage, AK 99507. Just when I had all of our friends trained to send mail to the SRA address, the USPS decided that we had to start using our actual street address for mail. Hmmmm…wouldn’t you know that was the year that I was president of the home owners association and we had to build a whole new series of postal boxes which needed to be identical in every way, clearly marked with our street addresses (as opposed to the SRA addresses), and all 20 boxes had to be attached to a sturdy metal pole system. (Thank god a number of the neighbors were engineers that worked on the North Slope – read not Dennis).

In late 1985 we moved to Conway, New Hampshire. Now one would think that since New Hampshire was one of the 13 original colonies, street numbers would be old hat. WRONG! 90% of the homes and businesses did not have street numbers, for that matter, most roads were not clearly marked or had many different names for the same road. For example, Main Street in Conway Village was also known as RT16/RT113. I worked for Indian Head Bank North which was located on Main Street. Vendors would ask me for my business address and I would simply say “Indian Head Bank North, Main St, Conway, NH 03818”. The vendor would repeatedly say what is the street number and I would simply say “we don’t have street numbers!”

By late 1986 we purchased our country inn on Kearsarge Rd, Village of Kearsarge, Town of Conway, Carroll County, New Hampshire. We did not have a street number. Our mail went to P O Box 1194, North Conway, NH 03860 (only because for marketing purposes more people recognized North Conway, as opposed to Kearsarge Village, which had its own zip code, 03847). Are you confused yet? In late 1996 Conway Town Officials decided we all needed to put street numbers on our homes and businesses, because if we were to dial 911 the fire, rescue and police needed to know how to find us. You don’t want to know how many properties burned to the ground in the old days when buildings had no addresses and we depended on volunteer fire departments. So in 1996, Cranmore Mountain Lodge received its street number: 859 Kearsarge Rd, Kearsarge, NH 03847. 175 years after Napoleon’s death(1821)!

So today when you are searching for an address using the Internet, your GPS navigation system, your iPhone, or GeoCaching…thank Napoleon for being so practical. For fun here is a YouTube video called Geocaching Napoleon. I have no idea what it is about, because I don’t speak French, but maybe it is fitting.

Reading Time: 7 minutes

Over the Thanksgiving weekend Dennis and I went to see the new Baz Luhrmann film Australia, starring Nicole Kidman and Hugh Jackman. Having read many reviews of this film, some great and some mixed, I figured we might as well venture out on Black Friday and see this epic film. What better way to spend two and three-quarter hours when a movie includes wonderful scenery of Australia, World War II history, an expose of the “stolen generation”, not to mention I could enjoy watching Hugh Jackman (People Magazine’s Sexiest Man Alive 2008) and Dennis could similarly enjoy watching the beautiful and talented Nicole Kidman. As we purchased our tickets, I noticed the theatre was giving away free Australia movie posters. What a treat! Not exactly like receiving a movie “program book” that I frequently received back in the 60’s and 70’s. Yes, I said “program book.”
These were souvenir books, some over 30 pages in length, that were part of your ticket price, typically produced for those major films like Dr. Zhivago (1965) and Hawaii (1966). And, yes, I still have some of these treasures, and remember that these movies often included an “intermission!” But, back to Australia…it is 1939.

There is much to say about this movie and I really hope you will see it for yourself. What struck me the most is how Luhrmann managed to weave the 1939 movie, The Wizard of Oz, into his storytelling. And of course, there is the beautiful Oz song, “Over the Rainbow”. As I watched Australia I thought to myself, what is it about “Over the Rainbow” that somehow reaches your inner soul and magically soothes you. We all know that Australia is not the first movie that has incorporated “Over the Rainbow”, as I can name at least six other films, and it undoubtedly won’t be the last…so still the question remains. Why do people love the song “Over the Rainbow”?

Consider the following: “Over the Rainbow” was written in 1939; lyrics by Edgar Yipsel(Yip)Harburg; music by Harold Arlen; original performing artist was Judy Garland; won the Academy Award for Best Original Song (1939) and was voted by the American Film Institute as the Best Movie Song of all time. According to SongFacts.com, Yip Harburg’s “lyrics have a political significance. Harburg was expressing hope for America under President Franklin Roosevelt’s “New Deal” program, which was designed to get America out of the Great Depression in the early ’30s.” Hmmmm…

I suppose you are wondering what my blog post about Over the Rainbow, Australia and the magic of music has to do with Webconsuls’ primary services, SEO and SMO. Well, here is the connection. A few months ago, one of our clients, Whiteside Manor, Riverside, CA, asked us to create a video for their website. We had wonderful photos, but we needed just the right music. Dan contacted his friend, Paul Meredith, and asked Paul to record a version of “Over the Rainbow.” You can view the finished product here:

So today:
1. Let me know your thoughts about “Over the Rainbow” and Australia.
2. See if you can name one or more of the other movie soundtracks which include “Over the Rainbow”.
3. Let me know if you need Webconsuls to produce a video for your website

….’Somewhere over the rainbow… skies are blue
And the dreams that you dare to dream
Really do come true.’

Dare to dream…

Reading Time: 8 minutes

Earlier this month, you might remember, I visited Amherst, MA, for homecoming weekend at Amherst College. During that weekend Dennis and I took a side trip to Hampshire College to visit the National Yiddish Book Center. How and why we came to make this side trip is a story for another day, but suffice it to say we were awe struck as we parked our car and strolled into this incredible center. We were welcomed into the center and invited to watch a short video on the history of the National Yiddish Book Center. The words of the narrator were both comforting and chilling: “Throughout their long history, Jews have turned to books as a ‘portable homeland’, the repository of collective memory and culture.” What struck me about this statement is while it is true for Jews, I think it is also true for most people. That is, our books ground us as we move from place to place, from home to home. Looking back on my adult life, I have always treasured my books and I have never felt quite settled in a new home (whether it be a college dorm, a new apartment or a spacious house) until the books are gently set in a place of honor. It is not that I keep re-reading these books, but the fact that they are present in my home makes me feel settled.

My books are a conglomeration of novels, history, memoirs, poetry…many were gifts from friends and family or simply passed to me from my parents over the years. I have packed these books so many times over my adult life, at least 16 times, that each time it has become a ritual to hold the books, dust them and then quietly set them on a shelf…”just in case”. They represent a part of my life’s history. What I particularly love to do is read the personal inscriptions that many of them hold, written by people that have touched my life.

A few months ago I was riding in a car with Darin and Lisa McClure and Lisa reached into her purse and retrieved a new “gadget.” I asked her about it and she cheerfully extolled the virtues of her Kindle, Amazon’s wireless reading device. According to Amazon this is “a convenient, portable reading device with the ability to wirelessly download books, blogs, magazines, and newspapers.” I could see that the device was all of those things, but what about the book? In other words, what about the essence of the book itself: Buying the book, reading the book, holding the book, referring back to the book, sharing the book, and giving it a place of honor on your book shelf? What about the “dust cover(s)”? Here is how this new “reading” works. First you buy the Kindle for about $360. Then there is the download purchase vs the traditional purchase. For example, in 2005 Doris Kearns Goodwin wrote Team of Rivals: The Political Genius of Abraham Lincoln. If you purchase the hardcover version of this book it will run about $35, the softcover version is about $21 and the Amazon Kindle version is $9.99. You can learn more about the Kindle by watching this YouTube video.

I invite you to visit on-line The National Yiddish Book Center. You can enjoy their video “A Bridge of Books: The Story of the National Yiddish Book Center.” As you view this video, you might wonder about the meaning of the word “save”.

According to Merriam-Webster’s On-Line Dictionary, the intransitive verb “save” has the following meanings: “1 a: to deliver from sin b: to rescue or deliver from danger or harm c: to preserve or guard from injury, destruction, or loss d: to store (data) in a computer or on a storage device (as a floppy disk or CD).” Now ponder a Kindle vs the National Yiddish Book Center. A Kindle depicts definition “d”, while projects like National Yiddish Book Center honors definitions “b” and “c”.

Going back to the “portable homeland” and “just in case”…a few months ago my youngest son asked me if I had ever read The Prophet by Kahlil Gibran. Imagine my delight when I was able to walk to our bookshelves and retrieve my copy of this book. It had been a gift (1968 price for this hardbound book was $3.95) to me 40 years ago and still I could find it, touch it and present my copy of Gibran’s masterpiece to my son to touch, read and enjoy. Simply amazing, dust cover included!

Reading Time: 11 minutes

Somewhere in a trunk I will find a copy of the San Diego Evening Tribune dated November 22, 1963. There is also a copy of Life Magazine that was published November 29, 1963. I really don’t have to take the time to find these mementos, because my memories of a day long ago, to which I will dedicate today’s blog, remain vivid in my mind.

It was a Friday and I was a 14 year old high school freshman at Cathedral Girls’ High School in San Diego, CA. Every Friday the entire student body of 400 young girls attended Mass at St. Joseph’s Cathedral at 11:00AM. In procession we marched into the cathedral to take our pre-assigned seats in the pews. Sitting about five seats from me was another freshman that had a “forbidden” transistor radio in her purse. Shortly after 11:00AM this young girl slipped the radio out of her purse and, against all rules, she turned the radio on thinking she would be listening to the music of the day. Within minutes whispered talk was passed along the pew and we learned that President Kennedy had been critically wounded in Dallas, TX. This row of girls knew instinctively that we should certainly try to share this news bulletin with one of the nuns, perhaps Sister Anne Rita or Sister Eileen Leo (two young nuns who were more or less responsible for the freshman class). But how do we tell them without admitting that we were all breaking the school rules primarily by having the radio and secondarily turning it on during Mass?

We never had to admit our transgression, as suddenly Monsignor Rice appeared on the altar and whispered something to the young celebrant, Father Edward Brockhaus. And then, Monsignor Rice stepped to the pulpit and made the announcement: “President Kennedy has been shot and killed. When our Mass is concluded all students are instructed to return to their home room and be dismissed for the day. You will go immediately to your public bus and make your way home.” We sat in shock, going through the motions of Mass and as the final blessing was bestowed on us all, we walked solemnly down the aisle…to be met by local news media, congregating at our Cathedral, the center of the Roman Catholic Church in the San Diego Diocese. Outside I found my older sister, Agnes; she was a high school junior and crying we made our way to the bus stop and took the 16 mile drive to our home.

When we arrived home our parents were waiting for us with our other two siblings. The television was on and remained on for the next three days, non-stop. In 1963 there were only the major networks on the three San Diego channels, NBC, CBS, and ABC. But each network channel covered this life altering event continuously: such as the transporting of the President’s body to Air Force One with First Lady Jacqueline Kennedy walking next to the casket. (We did not have color TV, so we depended on the TV anchor to describe her pink suit, with matching pillbox hat.) Later we would see still photos of Lyndon B. Johnson being administered the oath of office aboard Air Force One. And still later we would watch as the President arrived back in Washington, DC. I remember we wept openly for three days. Our parents wept, a sight seldom witnessed by us. We all knew that our lives had changed forever. Within two days we were still watching live coverage as Jack Ruby shot and killed Lee Harvey Oswald (the suspected assassin).

On November 25, 1963, John F. Kennedy, Jr’s (John-John)third birthday, President Kennedy’s funeral took place. My memory of this day is that of my family sitting in the living room watching the procession, a graceful First Lady, the funeral mass, and dignitaries from all over the world gathering to honor our fallen President. And then there is the heart warming memory of little John-John saluting his father.

Every year at this time I stop and remember President Kennedy. Somehow life has gone on, 45 years since this fateful day. And every year I have wondered how life might have been had November 22, 1963, passed without incident. Today, Brian Williams of NBC Nightly News posed the same question

Daniel, John Kennedy, Jr, Aaron – March 1991

As an aside, I later met John F. Kennedy, Jr. He was a guest at our inn in March 1991. Imagine my surprise to realize that the young Mr. Kennedy had checked in late on a Friday night with his old college friend. The reservation was in his friend’s name. Suffice it to say, as the weekend progressed I asked John Kennedy if I could take a picture of him. He agreed and we went to our owner’s quarters. Our sons, Aaron and Daniel, then 10 and 7, sensed this was a special occasion. Aaron seemed to know that it was important for John to know how much his father had been loved by his parents and grandparents. He handed John a letter from his mother, Jacqueline, which had been sent to my father back in 1964, expressing thanks for the small donation my parents had made to the Kennedy Library. John stood quietly in our home, carefully studying this letter, his mother’s note, rubbing his hand against the paper and then with a smile he returned it to Aaron.

Yes, it is Saturday. This is not a technical blog, but you do have to wonder about a nation that connected 45 years ago today with television, radio, newsprint, photos, magazines and a common bond of a shared loss. This was a day that shaped our lives forever.

Feel free to leave a comment of your memories from November 22, 1963.

Reading Time: 4 minutes

The ocarina is an ancient flute-like wind instrument believed to date back some 12,000 years. While several variations exist, an ocarina is typified by an oval-shaped enclosed space with four to twelve finger holes and a mouth tube projecting out from the body. It is often ceramic, but many other materials, such as plastic, wood, glass and metal may also be used.

Ocarina-type instruments have been of particular importance in Chinese and Mesoamerican cultures. The Ocarina played an important role in China’s long history of song and dance. The ocarina has similar features to the Xun, another important Chinese instrument. Cortes’ expedition to Mesoamerica resulted in the introduction of the ocarina to the courts of Europe. Both the Mayans and Aztecs had produced versions of the ocarina, but it was the Aztecs who brought the song and dance that accompanied the ocarina to Europe. The ocarina went on to become popular in European communities as a toy instrument

You can now play the Ocarina with your iPhone! You have access to several keys and modes that can be changed in order to play a full variation of songs. Rest the iPhone on your ring fingers and thumbs with the headphone jack facing away from you. Use your index and middle fingers to cover the four holes. In order to play your Ocarina, you will need to blow into the microphone (you will see a small gold arrow where to blow). The mic is sensitive, so try not to blow very hard (if you are puffing your cheeks, you are blowing too hard).

I feel like the iPhone Ocarina is the most engaging application out there. It is a lot fun and with a little bit of effort one can learn to play some great songs; you can also transpose your own songs on to the Ocarina. There is a “globe mode”, where you can listen to what people all around the world are playing on the Ocarina. Download the Ocarina by Smule for your phone and start making music with your iPhone!

Reading Time: 5 minutes

This weekend Dennis and I are attending homecoming at Amherst College. It is a sentimental journey for Dennis, class of 1968. I have been on this campus a number of times over the past 30 years, but yesterday was special for a number of reasons. While taking an afternoon stroll we came across a wonderful new, slightly larger than life-size statue of Robert Frost. I stood there admiring this work thinking of how the campus must have looked when Robert Frost was an English professor at Amherst, off and on from 1916 to 1938. I thought if Robert Frost were alive today what might he think of our most recent election. The last election Robert Frost witnessed was 48 years ago today when John F. Kennedy made history as the first Irish Catholic to be elected President of the United States. I remember that election night. I was eleven years old and I remember watching the returns with my Irish Catholic parents. I remember the tears in their eyes. When John Kennedy was inaugurated on January 20, 1961, he invited Robert Frost to speak at the inauguration. It was remarkable.

This week Dennis and I watched the election returns with our adult children. We watched History unfolding. Again remarkable. So today, again I will walk the Amherst College campus with Dennis, we will watch a football game, meet old friends, enjoy a concert.

And we will ponder the words of Robert Frost in his “The Road Not Taken”.

Two roads diverged in a yellow wood,
And sorry I could not travel both
And be one traveler, long I stood
And looked down one as far as I could
To where it bent in the undergrowth;

Then took the other, as just as fair
And having perhaps the better claim,
Because it was grassy and wanted wear;
Though as for that, the passing there
Had worn them really about the same,

And both that morning equally lay
In leaves no step had trodden black
Oh, I kept the first for another day!
Yet knowing how way leads on to way,
I doubted if I should ever come back.

I shall be telling this with a sigh
Somewhere ages and ages hence:
two roads diverged in a wood, and I —
I took the one less traveled by,
And that has made all the difference.

Here’s to the new road we will travel together…

Reading Time: 10 minutes

Coffee-Maker

2008 Daylight Saving Time (DST), aka daylight time, will come to an end on Sunday, November 2nd at 2:00AM**. So if you happen to be awake at 2:00AM on Sunday morning and you don’t live in most of Arizona and Hawaii please remember to “fall back”. Most people will go around their home before they go to bed on Saturday evening and reset all of their clocks. They will check the kitchen stove, microwave, coffeemakers, wall clocks, grandfather clocks, alarm clocks, their wrist watches, etc. Depending on the age of your automobiles or the sophistication of your car you may need to reset your vehicle clocks, as well. Your computers will update automatically and the good news is if you have cable TV your local cable company will automatically update your cable boxes. “Springing forward” and “falling backward” can be exhausting.

40 year old oven clock

If you take the time to read the history of daylight saving time you will find that the pros and cons continue to baffle countries, states, counties, etc. When these governments debate the benefits, typically research shows that most of these benefits are never realized. But that is not my problem this year. You see this year I moved to Arizona, one of two of the United States that chooses not to observe “daylight saving time”. Arizona is actually located in the Mountain Time Zone which means that when it is 10:00AM in California (PST), then it is 11:00AM in Arizona, except during “daylight saving time” when Arizona does not “spring forward”, which means from the second Sunday in March until the first Sunday in November it is the same time in Arizona as it is in California! Now just to confuse the issue a little more, part of Arizona includes the Navajo Nation and the geographical boundaries of the Navajo Nation include parts of Arizona, Utah and New Mexico; therefore, the Navajo Nation does observe “daylight saving time.”

Cable Box

Time zones can be quite entertaining. We tend to zero in on our own time zone and sometimes have trouble with the simple computation of adding or subtracting hours to determine what time it is in another time zone. Let me give you an example. When I was an innkeeper in New Hampshire (EST) it was not unusual to get a phone call at midnight with someone requesting to make a reservation. Invariably when I would inquire where they were calling from they would say something like California (PST). If I had been awakened from a deep sleep, I would further inquire “Do you know what time it is in New Hampshire?” And more times than not, the response would be: “Oh, isn’t it 6:00PM? Isn’t New Hampshire three hours behind us?” No….New Hampshire is three hours ahead of California!

I, too, have been time zone challenged over the years. When I first moved to Alaska in the winter of 1983 there were four time zones Alaska. Yes, you read correctly, four time zones in one state. This became a problem when Dennis would travel throughout the state and he would call home to check in, many times forgetting that he was two time zones away from me and I had already gone to bed! Fortunately, in September 1983, Alaska went to two time zones. Some at the time referred to this new larger time zone as “political time.” The New York Times reported on September 18, 1983: “Transportation Secretary Elizabeth H. Dole ordered changes Friday that will put most of Alaska in the same time zone and end years of confusion and communication problems in the state. Under the action, taken under the Uniform Time Act of 1966, all but the extreme western portion of the Aleutian Islands will be consolidated in the Yukon Time Zone. The change takes effect on Sunday, Oct. 30, when the country goes off daylight time. Alaska, the largest state in area, stretches across four time zones. That has created problems in doing business within the state, with the rest of the United States and with foreign countries. The changes were made at the request of the Alaskan authorities, who had complained of the difficulties of dealing with four time zones, after public hearings in the state.”

Wall clocks need to be changed

The good news for me is that tonight I don’t have to go around the house and change all of the time pieces, but I do have to remind myself for the next four months that I do live in the Mountain Standard Time zone and not to call my California Webconsuls’ associates too early in the morning. Remember Mountain Standard Time is one hour ahead of Pacific Standard Time. This means when it is 6:00AM in Arizona, then it is 5:00AM in California!

This morning it just occurred to me that Fire safety officials encourage people to use the two annual clock shifts as a reminder to check the batteries in smoke and carbon monoxide detectors. I wonder how Arizonians remember to check their smoke alarm batteries, since they don’t need to reset their clocks. I will let you know how this works out for us.

By the way, since it is Saturday, why not share some of your own anecdotes about Daylight Saving Time?

**Daylight Savings 2012 ends on November 4th at 2:00AM.

Daylight Saving Time ends this weekend, turn clocks back one hour (kdvr.com)

Reading Time: 7 minutes

Have you ever been to Rockport, MA? I have not, even though I lived in New England for 12 years. Amazing, isn’t it? For 12 years I lived in New Hampshire, but my life as an innkeeper didn’t allow for much leisure time to visit all of the beautiful spots that New England has to offer. But this summer I was able to get to know Rockport, MA and more particularly The Seaward Inn because innkeeper, Nancy Cameron-Gilsey (a Certified Social Worker!), requested that I help her update her website. You see Nancy has been a Webconsuls’ client since November 2000; in fact The Seaward Inn is one of our oldest clients, both literally and figuratively. On May 7, 2009, The Seaward Inn will open for their 65th Season! This being Saturday morning I invite you to learn a little more about The Seaward and Rockport, MA.

It was 1945, well before Nancy’s birth, when Nancy’s parents first purchased the large home situated on five acres in Rockport, overlooking the Atlantic Ocean. World War II had ended and Roger and Anne Cameron opened their home to summer guests. Rockport is a small town about 25 miles north of Boston and it sits on the tip of the Cape Ann Peninsula. Rockport is picturesque; in fact, Walt Disney Productions has listed Rockport Harbor as one of the ten most scenic places in the United States. Rockport is just a short drive from Gloucester, MA, which you will remember from the movie and book, The Perfect Storm (2000). And, yes, the cast and crew stayed at The Seaward during the filming of this fabulous movie. But I digress…back to the website update.

Nancy’s site is not large, about 15 pages. It was designed many years ago, prior to Webconsuls being retained to do the search engine optimization(SEO) for the site. The site update started with a simple inquiry from Nancy about how to incorporate new photos and how to upgrade the information found on her “Area Attractions” page. I told Nancy I would review the site and then my research began in earnest. Since I love history, I found myself reading everything I could find about Rockport, Dogtown, Motif #1, and then I had long conversations with Nancy about all the famous guests that she and her family have welcomed to the inn. It was all so interesting.
As the weeks progressed, Nancy and I stayed in touch. She sent me the new photos, shared the history of the inn, and introduced me to her long time employee…Rose Marie Leal. Then one day Nancy and Rose told me about their latest adventure at The Seaward…their “Sunday Morning Live” series. Their Sunday Buffet by the Sea features live musical entertainment and it is open to the public. With this bit of information Rose and I went into high gear and a video was born, with the help of our Support Technician, Dan. You can enjoy the video here featuring images of The Seaward and the music of The Barbara & Al Boudreau Jazz Trio.

I look forward to visiting The Seaward Inn, touring Rockport, meeting Nancy and Rose in person. I am glad I had the chance to work on this project with them; it was a labor of love for them and became one for me. Having been an innkeeper and knowing what this life is like, I know that every decision you make is for your guests and Nancy and Rose work very hard to make every visitor feel welcomed. So, if you have never been to Rockport, why not put it on your short list? Remember, The Seaward is only open from May through October every year.
Tomorrow The Seaward Inn will close out their 2008 season, winter will come and go, and just as sure as the daffodils and crocus will bloom next spring, Nancy will be ready to welcome guests for their 65th season. I am sure her parents would be very proud.

Reading Time: 6 minutes

For years I was a fan of the television show “Everybody Loves Raymond”. Even today if I just want to take a break I might tune in to watch a rerun of this show. One of my favorite episodes was #171 which first aired in 2003. If you are a fan, you might remember “Robert’s Wedding” as a day when Marie Barone (Robert’s mother)interrupts the wedding ceremony as the minister asks if anyone knows of a reason why Robert and Amy should not be married. Later at the reception Raymond is asked to give a toast which was probably one of the most touching scenes of the entire series. Referring to his mother’s interruption of the wedding ceremony, Raymond opens his toast by saying: “I think I know one thing that can make this day all better…editing. When all is said and done we will only remember the good stuff. I think you’re gonna remember about today what you want to remember.”

Editing as defined by Websters means:1 a: to prepare (as literary material) for publication or public presentation b: to assemble (as a moving picture or tape recording) by cutting and rearranging c: to alter, adapt, or refine especially to bring about conformity to a standard or to suit a particular purpose .

Editing as it applies to your website can be critical. Your text, photos, videos, and documents should all be carefully reviewed. This process takes time and almost always requires the efforts of more than one person, as we all know after you look at text long enough your eye doesn’t catch all of the misspellings, grammatical mistakes, etc. The same applies to photo and video editing. Photos and videos are powerful. Original unedited photos or videos can make us laugh out loud or cry. Perhaps that is why Google videos and YouTube are so successful. We can see people at their best and worst, for the most part unedited.

Recently Webconsuls was asked to make some videos of the mariachi performers at La Fuente Restaurant in Tucson, AZ. The stage area is almost completely surrounded by dining tables and walking paths for the waitstaff and guests. Try as I might, everytime I would try to shoot a video people, other than the musicians, would come into the field of view. But I videoed about eight songs and sent them to our SMO specialist to “edit.” Much to my surprise he decided to put up all of the videos on Google videos and one in particular is very comical. The song being performed is Guadalajara. As you watch this “unedited” version you will see patrons and staff cross in front of the stage, then suddenly the parking lot security guard comes into view and stops in front of the performers to “check out” the tip basket. It gets better. Within a few seconds, Dennis, my husband, gets up from his table and proceeds to walk to the tip basket to make a donation! By now I just keep shooting only to see the security guard come back through camera’s angle of view “dancing” to the music.

To appreciate the art of editing, I invite you to preview both videos. Here is a link to the unedited version and here is a link to the edited version of this performance. Editing…only remembering the good stuff. This weekend we will update La Fuente Restaurant’s website to include the “edited” version of Guadalajara. I hope you will visit their site. La Fuente has been in business since 1959 and has a colorful history.

Reading Time: 2 minutes

I am sure most people by now have at least heard of Randy Pausch’s story, and his famous book/lecture, The Last Lecture. If not here is a link to the you tube video, viewed about 7 million times- http://www.youtube.com/watch?v=ji5_MqicxSo In short, its a story of a professor of virtual reality with Pancreatic cancer lecturing on achieving your dreams and how to live. He has just passed away a month or so ago.

Today I wanted to bring to any one’s attention who was inspired by Randy’s story and lecture a video of another talk I wasn’t aware of until yesterday called Time Management. This is another lecture format video.

For those of us who feel helped by a this man, a stranger to most, any material is welcomed.

Webconsuls would like to wish his family well.

Reading Time: 9 minutes

About a month ago I sat in on a Social Marketing Optimization (SMO) Training Seminar. The obvious purpose of this seminar was to teach a company’s employees the importance of SMO, which is how to get involved by setting up a Stumble Upon account, becoming a regular user of Stumble Upon, writing blog entries, posting comments to blogs, etc.

The trainer took a few minutes to explain that Social Marketing or Social Media is not a new convention, in fact all of us have and continue to participate in Social Marketing activities in our everyday lives; however, this participation traditionally may not have occurred on the web, but instead in our daily contacts with friends, neighbors, co-workers, storekeepers, etc. As the trainer explained this phenomena, if you need a recommendation for a plumber you might first call your trusted next door neighbor, before searching the web for plumbers in your neighborhood.

At the time I thought that this was a clever analogy, but it came to me later that a closer analogy to the anonymity of web SMO might be the traditional Service Station proprietor.

Do you remember the old-fashioned Service Station owner? I have fond memories of a particular Service Station owner ~~ my father, Joe, who owned a Service Station from about 1955 until 1963. When my father first leased the station it was a Wilshire Service Station located at the corner of 7th and E Avenue in National City, CA.

Looking back I now realize that Joe was an original and natural social marketer. How he came to own the service station is another story, but suffice it to say the service stations, as we knew them then, offered anyone, who ventured into the station, a wealth of assistance and information. And while my father had a good number of regular customers, for the most part the daily customers were strangers to my father. And yet these strangers, not unlike today’s web social group members, depended on him for more than gasoline.

If the customer needed driving directions, no Mapquest, just ask Joe or one of the service station attendants. If you needed a local or state map, they were provided by the service station at no cost! Need a suggestion for a good restaurant, again no IPhone with Google maps, just ask Joe and he might send you to the El Juan Cafe for Mexican cuisine (still in business) or Keith’s Family Restaurant (still operating) for home-made fried chicken. Looking for a particular church, Joe only had to point you across the street to St. Mary’s Catholic or just down the street to St. Matthew’s Episcopal. Need to know what was playing at the local movie theatre, Joe could tell you the current film and show times at the Bay Theater (built in 1944, the building is still there but for sale for $2.7m.)

And let’s not forget that service stations in years past did not have mini-marts, but they did offer you a clean restroom, a soda machine, they could fix a tire, tune your car and if you needed a phone, just come on in and you were given the opportunity to use the business phone. No payphone on site and certainly no cell phones.

One of my favorite memories of Joe, as a social marketer, was him serving as an impromptu employment agency. Frequently local people would stop by looking for work and if Joe didn’t have an opening, he would know which businesses in the neighborhood were looking for employees. Over the years, Joe employed many family friends, offering them part-time positions to help make ends meet. No Hot Jobs or Monster.com…just stop by and talk to Joe.

And there were even days when a complete stranger would come into the station, ask for a fill-up; however, when payment was requested suddenly they would indicate they had no money. These strangers would then barter with my father leaving a watch or something else of value promising to return later with cash to redeem their item. I don’t know, you might call this a little credit union, pawn shop, or even pay day advance.

Sometimes the service station would serve as a small used car lot. Local people would ask to park their cars with a “for sale” sign posted on the car. My father bought more than one of these used cars over the years, the most memorable being a seven+ passenger Cadillac Limousine, circa mid 1940s. (see the photo of my dad in front of the black Cadillac taken in 1960, wearing his Wilshire shirt, with my then four year old brother, Michael, sporting his own Wilshire shirt.) Could this have been the precursor for CARMAX?

I like remembering my father and his service station. He took good care of his customers and he was always willing to provide recommendations, not unlike today’s blogs, and other on-line social media and marketing vehicles.

Click here to learn more about:

the history of service stations or to enjoy photos of the Bay Theater.

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Category: History

Passing the torch on January 20, 2009

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