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THE Can Be a Powerful Word


Monday October 25, 2010

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Did the title of this post, “THE Can Be a Powerful Word”, get your attention? Think about it for a minute. Now if I say: “It’s THE Real Thing” or “When you care enough to send THE very best”, I’ll bet you can name what brand each statement refers to without blinking an eye.  Am I right?

Branding is something every business needs to do. Establishing a brand can be taxing. You create a name, you create a product, maybe you get a patent, maybe you apply for a trademark, maybe you copyright your material, and maybe you are the product! And after all is said and done “the customer owns the brand” as Jeff Hayzlett informed us at Blog World Expo 2010.

I am not sure, but I suspect that the Mandalay Bay Resort management was thinking about their customers when (according to Wikipedia) “In 2006, the lettering at the top of the tower changed to ‘THEhotel’ to distinguish the property. Formerly, the lettering was identical to the ‘Mandalay Bay’ letters at the top of the original tower.” You see the Mandalay Bay Resort opened in 1999; however, what is now referred to as THEhotel at Mandalay Bay opened in 2003.

Prior to the name change imagine the confusion a hotel guest faced: What do you tell the taxi driver, upon arrival you might not be sure which hotel tower to check-in at…or you may wander around in the casino and then make your way back to the wrong hotel tower. (Think Co-Op City in THE Bronx!)

the hotel

As you know Blog World Expo 2010 was held at the Mandalay Bay Resort and Convention Center. Happily I was a guest at THEhotel at Mandalay Bay.  I can truly say THEhotel is a well designed beautiful hotel. Every room is a suite, no smaller than 725 square feet. And THE is the only word you need to know when you are trying to find your way around THEhotel. They don’t have fancy or clever names for their on-site amenities or venues: THEpad, THEtp, baTHE (toiletries), THElounge, THEcafe, THEstore, THEcoffeebar. (click on the photo on the left) You see what I mean? Simple and understated. This customer owns the brand!

In closing, I would like to share something I rediscovered today about the word THE. Did you know: “that the pronunciation of the definite article ‘the’ changes, primarily depending on whether the following sound is a consonant or a vowel?” Before a consonant sound the pronunciation is thuh, before a vowel sound it is usually thee.

By the way, if you think I am off base when I say THE can be a powerful word, maybe I can interest you in a UBS commercial effort.

On the other hand, THE Google never did sound right and we are told in “The Social Network” movie that it was Sean Parker who advised Mark Zuckerberg and  Eduardo Saverin to drop THE from The FACEBOOK.

Your thoughts?
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This past weekend, October 14-16, I learned a little of how to be Webconsuls’ Chief Listening Officer (CLO). Yes, the C-Suite at many companies does now include a CLO and happily I attended Blog World Expo 2010 to learn how to listen, engage, and as @lizstrauss says “manage the present and create the future.” This is my second year participating in Blog World and I will tell you it was an entirely different experience in many ways.  Here are my “outtakes” from this year’s conference:

FOUNDATION
Familiarity can make conference attendance a little easier. The on-line registration process was simple. Blog World’s Blog allows potential attendees to get to know more about Blog World and the key players at Blog World. In addition to their blog, you can also stay current and engaged by “liking” them on Facebook and following them on Twitter @blogworld.airplane wing

I flew Southwest Airlines again this year direct non-stop from Tucson to Las Vegas. Last year I was a bit overwhelmed by their boarding process, but what a difference a year makes. I like Southwest!hotel room

This year the conference venue was the Mandalay Bay Resort and Conference Center. I cannot say enough good about Mandalay Bay. I hope to do another post just about this experience. It was great to be able to enjoy the conference and know your suite was just upstairs, a short walk and elevator ride away.

During the past several months I “met” Deb Ng, Blog World’s Conference Manager, Allison Boyer, a Blog World Blogger, and Rick Calvert, Blog World’s Founder via Twitter, Facebook and blogging. I set a goal to meet them in person.

Over the past year I have also met some very interesting people, like John McLachlan, so engaging them at Blog World was a major goal for me.

KEYNOTES and SESSIONS

Deb Ng did a fantastic job of putting together a diverse conference schedule. I hope this link stays live for a while so you can peruse what life is all about at Blog World. (Disclaimer: I took advantage of the Weekend Pass, so I was not in town for the October 14 events.)

Blog World sessions are designed by tracks. For example, if you are a TRAVEL blogger you can opt to attend only sessions that deal with the travel industry or if you are non-profit you attend sessions and learn from the social media experts on how to tweak your social media campaigns. But…you can mix and match.

I attended three of the Keynote addresses, but the most provocative was Friday morning’s State of Digital Communications in Politics with Mark Penn, Karen Hughes, Hugh Hewitt, and Reid Wilson. This keynote was moderated by Blog World’s founder, Rick Calvert. (I learned for the first time that Rick is a self-described “political junkie.”) For a few minutes Rick had to do some masterful moderating!

I chose sessions that had to do with SEO and monetization. The Social Media and Corporate America was very informative. Where else can you listen to expert strategists like Jeffrey Hayzlett (think KODAK), Frank Eliason (formerly of COMCAST, presently SVP of Social for Citi), Bonin Bough (PEPSICO) and Scott Monty (FORD Motor Company)? I think it was Mr. Hayzlett who cautioned us to remember “the customer owns the brand” and you better have a “Chief Listening Officer” in your C-Suite (no matter the size of your company).

I enjoyed meeting C.C. Chapman (I have been reading his blog for about six months) and learning from him on the panel “How to Hire a Social Media Agency.”

Liz Strauss, Carol Roth and Terry St. Marie (@starbucker) are very personable and they offered valuable strategies for building your on-line business, such as “Think BIG and value your time!”

blog worldFriday afternoon I attended the Monetization Super Panel (two hour session). Learning from successful bloggers like: Anita Campbell, Darren Rowse, John Chow and Jeremy Schoemaker was exciting. They talked about affiliate marketing, Commission Junction, and provided a road map of how one can monetize their blog. The next morning I ran into Darren Rowse walking through the lobby of Thehotel at Mandalay Bay. We had a nice conversation.

Socialization, Exhibitors and More

judy helfand

I did meet Deb Ng and Allison Boyer. This took a little time as there were over 4000 people attending the conference. You would be surprised how hard it can be to spot someone with PINK hair…hello Allison! I saw Rick Calvert a lot, but he was BUSY. I did not meet him personally, maybe next year.

I was able to meet and spend some good time with John McLachlan. You can see our photo here. We were able to attend some sessions together and had a nice dinner.

For the first time GOOGLE was an exhibitor, specifically BLOGGER.  This was wonderful as Webconsuls is a BLOGGER house, that is we use and recommend the BLOGGER platform. Imagine my surprise to meet Brett Wiltshire manning the BLOGGER/GOOGLE booth. Brett has been working on a question we posed about BLOGGER, so it was great to meet Brett in person. Also, I answered a BLOGGER survey and received a BLOGGER T-shirt.

hostessI have a friend MaryAnn Martinez; she is a news reporter for Fox5News in Las Vegas. MaryAnn called me Saturday afternoon to tell me she had passes to see Shakira. Shakira’s concert was Saturday night at the Mandalay Bay Event Center(see photo below).  Can you beat that?  What a night!

Finally, while leaving Las Vegas, I had $7 in quarters that Dennis has given me prior to leaving Tucson. I played a slot machine at the Las Vegas airport and won $120. I put it in my pocket and waited for my flight home.

Ok, that is about it. I need to get back to work. If you were at BWE10, let me hear from you.

Hope to see you at Blog World Expo 2011.

blog world
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One-way street in New York City.                   Image via Wikipedia

Don’t you hate one-way streets? Up until a month ago Google Places’ review feature was a one-way street. Clients/customers/guests/patients/vendors could find a business’ listing in Google Places and write a review; however, the business owner had no way to effectively respond to the review.  That all changed on August 4, 2010.

Old news? No. This is important news that warrants repeating, because in the scheme of things your business lifeline is your reputation. I don’t care what kind of business you own and/or operate; repeat customers and customer referrals provide the most effective return on investment (ROI).

I have written about Google Places. Dick Fay has written about reviews and how to work with them. At least once per day I read a blog post about reviews, like Mack Collier’s most recent post Think negative comments/reviews online hurt your company? Guess again.

Today I want to assist you in learning more about how to use this new review response feature to your advantage (HINT: all you need to know is at your fingertips in this link). And I am not just talking about negative reviews. Take the time to thank your clients who take the time to write a positive review.

Going forward:

  • If you are a Webconsuls’ client and you need help claiming and verifying your business listing on Google Places please contact me. It is important that YOU claim and verify your listing.
  • If you are not a Webconsuls’ client and want to learn more about our services, we make it easy for you to contact us. We look forward to meeting you.

Google is now letting us drive on a two-way street, let’s see if we can convert every reviewer into an advocate or at least clear the bottleneck. Can we do it?

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google places pin
Is Your Business Listed on Google Places?

It is funny how you happen across important marketing news on the Internet. For the past year or so, I have tried to follow YELP in the news and I have talked about the importance of side streets when it comes to marketing you and your business. The reason I have followed YELP in the news is that recently two class action suits were initiated against YELP. But imagine my surprise when I “GOOGLED” YELP in the news and I discovered this headline: “Google couldn’t buy Yelp—So It’s Going to War Instead”. What I learned is that Google’s Local Business Center is now called Google Places. I encourage you to read about Google Local Business Center becoming Google Places.

I have written about Google Local Business Center before and some of the frustrations I have encountered when trying to help our clients. According to Google’s Google Maps, Earth, and Local VP John Hanke, “One out of five searches on Google are related to location, and we want to make sure that businesses are able to be found and put their best foot forward.”

There is a lot of chatter or tweeting about this change, but what I find remarkable is that it does not seem that GOOGLE took the time to notify current business owners of these changes. I am speaking of those business owners who have previously claimed their Google Local Business Center listings. Google has their email addresses. Certainly they could have done this. Did you get notified? We didn’t.

Here is what I have decided to do going forward, and I have urged my other team members to do the same: Read about Google Places and SUBSCRIBE TO THE OFFICIAL GOOGLE BLOG. Don’t be left in the dust while everyone else is exploring new PLACES!

Watch Google’s Training Video

And you can learn more here:

USA Today Technology Live

Information Week

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google's eye
Greenville, South Carolina recruited citizens to spell out Google with color coded glow sticks.

Last month Google announced its plan to provide a Fiber Optic network to a select group of cities. This fiber optic network would be 20 times faster than residential fiber optic services that are available now in select areas. This is big news and there are a number of cities that would love the opportunity to harness the full power of Google. Immediately after Google made its announcement, cities around the country started making attempts to catch Google’s eye. You may ask yourself: what does it takes to get the attention of the biggest company in the world? Let me tell you the great lengths cities have gone to: Topeka, Kansas renamed its city ‘Google’ for the month of March, Mayors signed proclamations, city employees were forced to sing and dance, jumped into freezing lakes, etc.

Google will provide the network free for the city that wins, (consumers using the services will be charged). The speed will be incredible, 1GB/sec fiber, 100 times faster than the average American’s Internet speed. Digital communications and measurement firm Steketee Greiner and Co. analyzed over 90 cities across the US to determine which city was trying the hardest. Not an easy task, according to Tech Crunch, “through measuring activity around online conversation, digital syndication, presence, involvement and activation, to determine which city will come out on top. At the moment, Steketee reports that Duluth seems to be in first place, with Grand Rapids taking second, Topeka coming in third place, Fresno in fourth place and Sarasota rounding out with the fifth spot”.

digital syndication graph

Unfortunately, I live in a city that did not make as much effort as the others. I submitted a request here in Eugene, OR for the opportunity to experience Internet the way it was intended, but, I fear there were not many here who did the same. Oh well, perhaps in the future we will have the ability to partake in the experience. At the end of the day it makes me happy to know Google is encouraging other Internet providers to offer the same kind of services. Internet should be in every home, whether you can afford it or not, live in the country or city, there is no reason why you should not be connected to the world.

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Where did all the paper go? I am not very old, but, I can still remember when paper dominated my life, it seems like it was everywhere. Years and years of paper work, school work, personal writings, and daily reminders; then there were piles of devices designed to hold all the paper – binders, notebooks, and I’m sad to say even Trapper Keepers littered the house and office. My parents had it even worse; they need garages to hold all their paper work – literally. In the 26 years that I have been on this planet I have accumulated a wealth of writing, a fraction of my folks, but still enough to make a presence.

In the last few years paper has been removed from my life almost completely, with the exception of receipts and medical records, I do not use paper for much of anything anymore. Even better, I do not have a hundred and fifty binders scattered around my house. This has been made possible for me by the use of Google Docs, documents you create that can be shared and edited by whomever you want; Google Docs are saved and secured on Google’s servers, what I like to call the Google File Cabinet. Unlimited storage for whatever you write. Google Documents has revolutionized the workplace, created a much more efficient clutter free environment.

Millions of people now use Google Docs and there is greater demand for improved performance. Google is now promising faster service and real-time collaboration tools for Google Docs. “The main improvement was to create a common infrastructure across the Google Docs products, all of which came into Google from separate acquisitions”, said Jonathan Rochelle, group product manager for Google Apps. Many of the real-time abilities that Google Wave has will be incorporated into Google Docs; that way people who have access to the document you are working on can see the changes you make as they are happening.

If you are not using Google Docs, I encourage you to do so; GDocs can really save you a lot of time in your day to day work. It’s free and it is user friendly. According to CNET, “Microsoft is also intent on delivering online office-productivity services to its customers, with plans to release online versions of Word, Excel, and PowerPoint to users with Office 2010. That will be introduced in May for business users and June for consumers”. This means Google will have to get on the horse to compete!

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google chinese
Screen Shot of Google.cn

Back in February I created a post which discussed Google’s problems with censorship in China and how they may pull out of China completely if China didn’t bend a little. Google has a lot invested in China, so for them to pack up and leave China would have a devastating impact on Google’s advertising partners in China. Since Google’s announcement, their partners have yet to receive word regarding Google’s intentions which has caused much anxiety; this has prompted 27 of those firms to come together to draft a letter to Google. According to CNET, “the letter, which was signed by 27 partners, was sent Monday via e-mail to John Liu, vice president of sales for greater China and was posted to the Web site of Chinese state broadcaster CCTV. The letter states that the partners’ businesses are at risk of failure and demands to know how they will be compensated if Google shuts down Google.cn”.

According to a Financial Times report last week, Google is now “99.9 percent” certain that it will shut down Google.cn. It’s not surprising that companies that stand to lose millions would be a little weary right now as to their future without Google.cn. Google’s dream for free-speech on the Internet will be a costly dream. Google business partners have been warned by the Chinese government to ready themselves for the day they can’t use Google services or use Google search bars on their websites.

Nothing is set in stone, but, it seems likely that Google is on the way out of China! What are your thoughts?

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books
Judy’s new books to read! Trust Agents and Social Media 101

If you read this blog regularly then you already know that I have written on many occasions about my Twitter sentiments. To help you enjoy my evolution I will link to the related blogs at the end of this post. But today I thought I would take a few minutes and share with you what I gained from tweeting over the past 10 days or so, as I am sure you want to know what’s happening on Twitter. Am I right?

  • I follow Rick Klau. Rick is the manager of BLOGGER. Get it? By following Rick I knew real time when the Blogger migration tool had been released. “rklau FTP Migration tool launching tonight. Details on http://blogger-ftp.blogspot.com/ and in your dashboard later this evening.” I re-tweeted this message so that my Webconsuls’ team members would get the news real time, March 3, 2010, 4:52PM. Why is this important? Many of our customers have blogs and are impacted by this migration tool. We are now working behind the scenes to update their blogs.
  • I told you a while ago I follow Chris Brogan. Both Chris and Rick, and a few others that I follow, are at the SXSW Conference this week. Looks interesting. I would not really know anything about this if I hadn’t been following Chris and Rick. Let me know what you think.
  • The other day Chris Brogan tweeted @chrisbrogan Don’t forget to try the Video Marketing Quiz. Tweet your score, win a prize! #VMQ10. So I took the quiz. Guess what? I won a $20 Amazon Gift Certificate and now eyeview_inc is following me!
  • I think you know that Chris Brogan has written two books. I have been wanting to buy them, but have not gotten around to it. So I decided to take my $20 Amazon gift certificate and buy both books, get free shipping…I only had to chip in $11.30. I tweeted about it and Chris Brogan re-tweeted my tweet and so did EyeView_Inc. Books arrived Saturday, so I am ready to read. Trust Agents and Social Media 101.
  • Here is some other interesting news I picked up by following Rick Klau. On March 11th Blogger announced a new Blogger Template designer. The reviews so far have been very exciting. I am thinking of trying it to create a new personal blog. What do you think of that idea?

So you see, my tweeting has helped our clients, Webconsuls’ team, and me. The more I learn the more I can share.

JUST LIVING is not ENOUGH said THE BUTTERFLY, ONE MUST HAVE SUNSHINE, FREEDOM and a LITTLE FLOWER.”…Hans Christian Andersen.

You can enjoy our March 13th trip to the Tucson Botanical Garden where we met real butterflies and enjoyed some freedom!

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Apple has started a patent battle with Taiwanese Cellular company HTC, but, may be starting a war with Google. Apple announced Tuesday that it was suing HTC for allegedly infringing on 20 of their patents. Despite only one company being named in the lawsuit, there is no question that Apple is throwing its weight around to scare off any other companies with iPhone-like devices. HTC recently released the Nexus One smartphone, which runs Google’s Android Operating System; the Nexus One is the iPhone’s number one contender in the smartphone market. It would seem that Google may have to step in to protect their partner companies in this battle. It makes sense that Apple will find themselves biting off more than they can chew if much larger companies like Google and Microsoft get pulled into the suit.

Trying to understand the patents in question can prove challenging and you may need to be an engineer to fully understand them all – I certainly don’t! I will say it is very interesting finding what exactly Apple owns the rights for, some of them seem to be patents on how the human might move their own extremities while operating an Apple device or any device like it. A good example of this is the left-to-right thumb unlock feature, this patent has forced other smartphone companies to make inefficient unlocking techniques because the most efficient way is owned. Apple dictates the way the world unlocks every smartphone, it’s not about user comfort as much as it is about ownership.

apple iPhone

It seems clear that Apple is trying to stifle the competition which is sad in my opinion, competition is what breeds innovation. Without competition companies have no incentive to make a better product. I have an iPhone and I think it can be a great tool, but I also believe there can be many great tools that implement similar features. I am hopeful that Google and Microsoft become more vocal about this in the coming weeks.

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This message is intended for Webconsuls’ clients that use BLOGGER

Many of you have already received an email from Blogger Support (blogger.com) regarding their intention to shut-down FTP (File Transfer Protocol) technical support. If you have not received this email or have not read the email, then you can see it in its entirety below.

Webconsuls is writing today to let you know we are aware of this “change of service” and we are working on an appropriate protocol to assure that the integrity of your blogging activities is maintained.

Important Updates to the E-mail Notice Below:

 

  • The migration tool was released only on draft.blogger the evening of March 3, 2010, as opposed to February 22, 2010.
  • The new deadline for BLOGGER FTP support is May 1, 2010, as opposed to March 26.2010.

For our clients that have a blog that is part of their website, we are reviewing each of your blogger account/profiles and will stay in touch with you with the steps we will be taking to complete this transition. Until we receive additional information from Blogger, we are unable to ascertain if there will be any fees associated with these changes.

In the meantime: Please do not attempt to use the MIGRATION Tool on your own.

Sincerely,
Webconsuls, LLC
Dick Fay, Dennis Helfand and Judy Helfand
____________________________________________________________

Dear FTP user:

You are receiving this e-mail because one or more of your blogs at Blogger.com are set up to publish via FTP. We recently announced a planned shut-down of FTP support on Blogger Buzz (the official Blogger blog), and wanted to make sure you saw the announcement. We will be following up with more information via e-mail in the weeks ahead, and regularly updating a blog dedicated to this service shut-down here: http://blogger-ftp.blogspot.com/.

The full text of the announcement at Blogger Buzz follows.

Last May, we discussed a number of challenges facing [1] Blogger users who relied on FTP to publish their blogs. FTP remains a significant drain on our ability to improve Blogger: only .5% of active blogs are published via FTP — yet the percentage of our engineering resources devoted to supporting FTP vastly exceeds that. On top of this, critical infrastructure that our FTP support relies on at Google will soon become unavailable, which would require that we completely rewrite the code that handles our FTP processing.

Three years ago we launched Custom Domains [2] to give users the simplicity of Blogger, the scalability of Google hosting, and the flexibility of hosting your blog at your own URL. Last year’s post discussed the advantages of custom domains over FTP[3] and addressed a number of reasons users have continued to use FTP publishing. (If you’re interested in reading more about Custom Domains, our Help Center has a good overview[4] of how to use them on your blog.) In evaluating the investment needed to continue supporting FTP, we have decided that we could not justify diverting further engineering resources away from building new features for all users.

For that reason, we are announcing today that we will no longer support FTP publishing in Blogger after March 26, 2010. We realize that this will not necessarily be welcome news for some users, and we are committed to making the transition as seamless as possible. To that end:

  • We are building a migration tool that will walk users through a migration from their current URL to a Blogger-managed URL (either a Custom Domain or a Blogspot URL) that will be available to all users the week of February 22. This tool will handle redirecting traffic from the old URL to the new URL, and will handle the vast majority of situations.
  • We will be providing a dedicated blog [5] and help documentation
  • Blogger team members will also be available to answer questions on the forum, comments on the blog, and in a few scheduled conference calls once the tool is released.

We have a number of big releases planned in 2010. While we recognize that this decision will frustrate some users, we look forward to showing you the many great things on the way. Thanks for using Blogger.

Regards,
Rick Klau
Blogger Product Manager Google
1600 Amphitheatre Parkway
Mountain View, CA 94043

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Google announces a new product that integrates with Gmail inbox that will allow you to start conversations about things that you find interesting. Google Buzz is about location more than anything, sharing information about your day to day online is considered to be richer if there is a location tagged to the post. The idea is that your description will have more weight if the reader has an idea of your whereabouts. Buzz will let you share links, photos, and videos throughout your social network.

Google Buzz on your mobile phone (Information Provided by Google Mobile Blog):

  • Buzz.google.com: A web app that provides access to Buzz from your iPhone or Android phone’s browser.
  • Buzz on Google Maps for mobile: The new Buzz layer allows you to see buzz near you or anywhere on the map. You can post public buzz directly from the layer, and even attach a photo from your phone. Also, try visiting a mobile Place Page to read recent comments or to post buzz about that place. You can access Place Pages from the web app as well, by tapping on the place name in any location-tagged post.
  • Buzz Shortcut from Google.com: You will see the buzz icon in the top right corner of the google.com homepage. Just tap on the icon to trigger the posting box.
  • Voice Shortcut: The voice shortcut, which is available in the quick search widget on Android and in Google Mobile App on iPhone, allows you to post buzz without typing anything. Just say ‘post buzz,’ followed by whatever you’d like to post.

Google Buzz at first glance seems kind of exciting and might be useful. Unfortunately, this is not some new social media idea, Brightkite.com has been implementing the same concept for a long time. Who knows, maybe Google’s version will be superior? It seems like Google is focused on so many projects right now it’s hard to believe they can manage providing a solid product. What are your thoughts, Brightkite or Buzz?

 

 

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Apple’s iPad might have some competition in the coming months with the recent talk about a Google Tablet. Google just released the Nexus One which was their version of the iPhone in the US. It looks like Google now wants to curb the iPad (release date March 2010) sales with their own spin. Glen Murphy, Google’s user interface designer, presented what the Google Tablet might look like and created a video of how one will use the device. If I had to guess, the Google Tablet will possess many things that the iPad lacks.

In 2009 Google announced that they would be releasing an Operating System, Chrome OS, which would work and be based around a web browser. This would be mainly for small netbooks, which would have fast boot up times and give the user ease of access to the sleuth of Google applications. Along with releasing a Chrome Netbook this year, Google is considering applying the same platform to a tablet, desktops, and flat screen T.V.s. It will be very interesting to see how we will apply Chromium to our lives.

“Chrome OS is still in development and we are constantly experimenting with various user interfaces to determine what designs would produce the best user experience”. Now Apple and Google are in a feud! This is a good thing, because it will force them to one up each other which is great for the consumer. Without competition Apple could take its sweet time making the iPad the way that the users want it. Now Apple has to cater to the needs and demands of the consumer which is the way it should be. Apple will still be the powerhouse in this field of devices; they are ahead of the game in many ways. “It’s easy to do hardware, it’s really hard to create an ecosystem and Apple’s got a head-start on everybody because they’ve been doing this for four to five years, based around iTunes”, said Gartner analyst Robin Simpson.

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Google is struggling to find its place in China amongst heavy censorship, evaluating its future with the Chinese people. “We like what China is doing in terms of growth…we just don’t like censorship. We hope that will change and we can apply some pressure to make things better for the Chinese people,” Google CEO Eric Schmidt said, according to a report in The Wall Street Journal. Just two weeks ago Google dealt an ultimatum to China, unless Google was allowed to offer an uncensored search engine in China, it would no longer provide a censored search engine and would consider pulling out of China entirely.

China which has historically been known for its closed doors, keeping western ideals out of China seems to be the goal. Censorship is extremely thick, the Chinese people are forced to use censored search engines or use proxy servers to access the Internet in other countries which is illegal. Google obviously has a lot invested in the Chinese economy so to pull out completely would never happen; Schmidt hopes that he will be able to meet China in the middle. At the end of the day China will have the final say in this matter.

“We like the Chinese people. We like our Chinese employees … we remain committed to being there”, Schmidt stated last week on Google’s fourth-quarter earnings’ call. Something interesting to consider is that on the same day that Schmidt made those statements, Secretary of State Hillary Clinton commended Google for fighting censorship; Internet companies have a “shared responsibility” with the U.S. government in assuring free access to the Internet wherever you are in the world. Unfortunately, that is not an easy task and governments will want to decide for themselves what the people are exposed to.

Will Google succeed in changing Chinese censorship laws? Probably Not! Even if Google shuts down Google.cn, Schmidt is exploring its options in China. Google could still operate a software-development or research presence in China. I guess Google’s battle with censorship in China will continue into the future!

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Webconsuls Newsletter, Winter 2009, 4th Quarter

With the holidays upon us, we wanted to take a few minutes to wish all of our clients a happy and healthy New Year. This newsletter will take you down memory lane as Webconsuls turns 10 years old, spotlighting those clients who have been with us for those 10 years, welcoming new clients and sharing some milestones.

Webconsuls turns 10!

Dick and Dennis actually met at an ARCO Business Seminar in June 1981; however, their careers took them on different paths. It was not until October 1999 when Dick and Dennis met again and decided to form Webconsuls.

Dennis likes to recall how Webconsuls came to be…he was recently interviewed by http://www.arcoalumni.com/ and here is their article:

ARCO Alumni Dennis Helfand and Dick Fay built entirely new careers post ARCO. Their focus is to help commercial clients “generate new and/or additional revenues through web presence marketing.” Says Helfand, “We transitioned from a ‘hobby’ to a serious business enterprise very quickly. Webconsuls currently has about 90 clients across the US and a few based in Asia and Europe”.

Having been Director of Public Affairs and Field Operations, at ARCO, Helfand took the 1985 Early Retirement Package at ARCO Alaska, “my wife and I bought a 120-bed country inn resort in New Hampshire’s White Mountains National Forest area, which we operated from 1986 until 1997. In the mid 1990’s, while at the inn, I became interested in learning about marketing the property via the Internet and pursued this activity with great interest. When we sold the inn, we were already realizing quite a bit of revenue from internet-generated leads.”

After relocating to Newport Beach, CA, a number of my former NH-based competitors (friends nonetheless) contacted me to market their facilities over the internet. This became a sort of hobby, earning a few dollars here and there in the process. Then two serendipitous events occurred.

  1. An inn owner and close friend had been trying to sell his property through Realtors. There were very few prospects and not a single serious buyer. I suggested selling his property over the Internet for a “marketing fee.” This was in 1998 and I believe it may have been one of the first commercial property sales via the Internet. Best of all, my web marketing fee amounted to just about one percent of the total sales price!

2.  The second fortuitous event was meeting my former Crude Supply Manager for lunch in 1998. I asked him about Dick Fay (W. Richard Fay) from ARCO Transportation Company. He said Dick recently retired and was looking to do something new and interesting.

The rest is history. Webconsuls.com was established in 1999. We formed an LLC and got serious very quickly. On-Line courses and technical publications gave us new skill sets and we gradually acquired outside specialists to assist us as our business grew. My wife Judy, a business analyst in the information technology field joined Webconsuls in November 2006.

We have seen our business thrive and look forward to continued growth and new experiences.

Clients come and go…
Over the past 10 years Webconsuls’ team has had the privilege to work with over 300 clients in a variety of industries. Each client is unique and that is what makes web design, SEO and SMO so interesting and vital. Judy recently looked back to see which clients started with Webconsuls in the Fall of 1999 and of those which ones are still our clients. Interestingly enough, there are four! They are New Hampshire Campground Association, Motorcars East, Newport Channel Inn and Edna Deeb Law.

Here are some interesting facts from Webconsuls first business quarter: 22 clients, nine California clients, nine New Hampshire clients, four Connecticut clients, 31 invoices!

New Clients round out our base…
We are happy to introduce you to our newest clients and we invite you to check out their websites.

Celebrate a New Life **

Creative Care

Green Clean OC **

Hardline 830 **

Law Office of Carilyn Ibsen **

Promises Foundation

Rockport Inn & Suites

Snap Out of It Now

Surfing Heritage Foundation **

We are also working on either new sites or redesigns for

Savoir Faire Language Institute

Forrest General Healthcare Foundation

Executive Maintenance

Wallace Physical Therapy

Law Office of Salvatore Ciulla

The Internet Grows and Evolves

Dick Fay remembers how when they first started in 2000 Webconsuls could make some small changes to a site and viola! the site would be on the first page of Alta Vista. The number of competitors to most sites was measured in the hundreds, pay per click was in its infancy with something called Overture, Google was an upstart, and no one had heard of Social Marketing. Potential clients were trying to decide if they “needed” a web site. Websites themselves were usually static and straightforward.

Now some clients face thousands or millions of competitors for key terms, Google has about 70% of the search engine marketplace, pay per click is huge and requires expert management to be successful. Clients are deciding when to redesign their web site to keep it up to date with the available technology. Facebook, Twitter, blogs and video are staples of many successful businesses whose owners work hand in hand with Webconsuls to grow their business.

Webconsuls Grows and Evolves

Webconsuls has also grown and evolved over the last 10 years. We have added a third partner, Judy Helfand. The entire team keeps up with the latest in Search Engine Optimization. We have added specialists in web design, pay per click, social media, and link building. We have redesigned our web site several times to reflect our growing business. We have added a blog and links to news feeds on Search Engine Marketing and Social Media. Check them out:

Search Engine Optimization

Social Media Optimization

You can also follow us on Twitter

Let us know if you have a twitter account and would like us to follow you.

Webconsuls’ Team News…

As most of you know Malik Moosa-Soomar, our web development specialist and designer, was married to Zaheen Allibhoy on April 11, 2009. Dennis, Judy, Dick and Fran were happy to attend their wedding celebration in Austin, TX. Speaking of weddings, Dick and Fran were married February 20, 2009. Keith Hansen, our pay-per-click specialist, and his wife, Diana, welcomed a baby boy, Layne, on April 26, 2009.

We are happy to welcome Alycia Kaczuwka as our new Social Media expert. Alycia is working with our clients focusing on brand-building using tools like blogs/RSS, Facebook, Twitter and social bookmarking. She brings her extensive background in audience development and website design to social tools to keep the SMO process in focus as an integrated part of a web-based marketing plan. In addition, Alycia has a comprehensive background in web analytics using Google Analytics and Omniture to measure campaign performance and return on investment.

Happy Holidays

This year rather than send a small gift to our clients we are making donations to the following:

Olive Crest Homes and Services for Abused Children
Since 1973, Olive Crest has transformed the lives of over 50,000 abused, neglected, and at-risk children and their families.

Big Brothers Big Sisters of Midcoast Maine
The vision of Big Brothers Big Sisters of Midcoast Maine is successful mentoring relationships for youth in Knox, Lincoln and Waldo Counties, contributing to better schools, stronger communities and brighter future.

The Promises Foundation Miriam’s House
The Promises Foundation is committed to restoring hope for families by creating a safe environment for mothers and their children to grow and develop the tools they require to live meaningful and self-sufficient lives.

Sincerely,

Dick, Dennis and Judy

Reading Time: 4 minutes

When Apple released the long awaited iPhone it completely changed the mobile technology forever. Gone were the days of flip phones, mobile computers that could make phone calls became the bar. Every technology company has tried to create a rival to Apple’s iPhone technology and have failed miserably. What’s strange about the apparent lack of competition is the fact that Apple created a product that was far superior to AT&T service capability which in turn has created a lot of very unhappy customers. Since the beginning it has been one thing right after the other with the iPhone features and AT&T’s inability to make certain features work. I personally know several people who gave up on the iPhone altogether, in search of finding a better product that can facilitate their needs. Google is one of those companies who have taken on the challenge of trying to provide mobile Internet users what they need. Their success with the Android was little and didn’t do much to weaken Apple’s grip on the market; so what did Google do, they went out and tried to make a better product.

Now, Google readies launch of an iPhone rival, the Nexus One. Named after the ‘replicants’ in Ridley Scott’s science-fiction film Blade Runner and the Taiwanese company HTC procured the contract to create the Nexus One. Google will have full control over the Nexus One and it will have the Google logo right on the phone. Retailers expect Google to sell the Nexus One direct to customers through its website. I am optimistic that Google with not make the same mistakes that Apple has made and I am hopeful that they will create a product that is not hindered by the network providers inability to serve its customers.

All I can say is that in the UK there are four network providers that can service the iPhone, but in the United States there can be only one. “Google has approached several mobile phone operators in the UK, including T-Mobile and Vodafone, to gauge their interest in supporting its rival to the iPhone ahead of its launch in Britain next year”, reports the Guardian. How is it that an American company like Apple could throw their American customers under the bus?

Reading Time: 9 minutes
google wave(Photo credit: Wikipedia)

Today, November 28, 2009, I finally received eight Google WAVE invitations to distribute! But before I distribute them I thought I would share some of my observations about Google WAVE and some links to interesting articles about it as well.

Thanksgiving has come and gone this year. I hope you had a peaceful holiday. It seems Thanksgiving Day is always a day filled with various conversations that take place as dinner is being prepared and while one is waiting for the next football game to start. This Thanksgiving was no exception at our home, but now I am wondering how many families stopped long enough to engage in a conversation about Google Wave. That’s right. You read correctly. We actually had a brief conversation about Google WAVE. I think it was Aaron who asked the question: “Ok, I waved, is anybody going to wave back?” To this Daniel grinned and said that he, too, had noticed that it doesn’t seem to do a lot of good if you wave and no one waves back. What is with that? We collectively wondered aloud!

I received my invitation to Google WAVE on November 12, 2009, but I have been reading about it since May 28, 2009, when Google announced the WAVE to the world at its I/O developer conference. A follow up post on May 31, 2009, was even more interesting, particularly the comments by Yefim Natis. I was encouraged to sign-up to be a Google WAVE beta tester on July 22, 2009. But I believe I didn’t follow up on that suggestion, as I was busy working on a number of Webconsuls’ projects at the time. So when the big day came, September 30, 2009, I did not get one of the 100,000 original invitations. But that does not mean that I didn’t follow the WAVE’s progress along the way. On October 19, 2009, I enjoyed reading a TIME Magazine piece by Lev Grossman, Google Wave: What’s All the Fuss About?

I think it was shortly thereafter that I began to really think about the WAVE. Some press was good and some press was negative, was the WAVE alternately and literally at its crest and ebb with each passing day? A friend questioned why I was not in a rush to be part of the WAVE. My immediate answer was really twofold and it continues to take shape, even now that I have my invitation and can send invitations to my friends.
Here are my thoughts:

1) I spent about eight years in an IT department where part of my job description included Quality Assurance, either directly or in a supervisory position. Quality Assurance or QA, as it is known in the business, is a very fancy name for being a TESTER. Test the system until you can break it! I believe the average pay for a QA with a few years experience is somewhere between $45,000 and $60,000. Now, let’s multiply $50,000 X 100,000 beta testers for Google WAVE. What you must understand about QA and what Google figured out a long time ago is this: Testing has a way of sucking you in…not unlike a rip current! It is hard to stop, once you start. And many people want to be able to say they were in on the ground floor of this WAVE. Be assured Google is good about listening to your comments (“test defects”), as they are anxious to have a good product. They will make you feel “valuable”, albeit you are an unpaid volunteer.

2) While I love the beauty of the ocean, as a youngster I had many bad experiences with rip currents. Growing up in Southern California the beach becomes part of your life, but it can mean certain death. Therefore, the word WAVE has not always had a pleasant connotation. Let’s think about it: tidal wave (OMG), permanent wave (ugly hairdos), microwave (makes you sterile if you are not careful), brain wave (you hope you have them, but it is bad news if people are looking for them), rogue wave (think The Perfect Storm), wave of nausea (TMI), heat wave, cold wave, seismic wave, good-bye wave (almost always sad).

As I close today, I invite you to read a few more articles:

Why Google Wave Sucks and Why You Will Use It Anyway

Google’s Infinite Strip

And…I want to share with you a YouTube video about the Laguna Beach Greeter (notice it is not the Laguna Beach waver). There was a time when the only road to travel between San Diego and Los Angeles was the Pacific Coast Highway. One of my most vivid childhood memories was riding along PCH with my family and seeing Eiler Larsen, the greeter who welcomed all who traveled through Laguna Beach until 1975. He waved his hand…it was a good WAVE.

As always, let me know what you think and leave a comment if you want an invitation.

Reading Time: 4 minutes

 

It seems it is almost impossible to keep abreast of all the SMO and SEO news. You can scan the headlines on Google, Yahoo, your favorite newspaper or tech magazine and the amount of information is astounding. Just today I again realized I have an account with Google Reader which automatically sends me more information. I signed in and saw my Google Reader inbox had 851 items! I guess you now know I have been too busy for Google Reader. But this post is not about the Google Reader, it is about how to keep our Webconsuls’ clients abreast of internet marketing news. Turns out Webconsuls set up SMO and SEO news feeds for you and our clients over two years ago. So again I ask the proverbial question: Is anybody “listening” or in this case reading?

The experts keep talking about Twitter. I have a Twitter account, I follow and am followed; however, there are a few things about Twitter that annoy me. Today I will just mention two: (a) some people provide TMI (too much information) or should I say information that is redundant (since they have more than one account) and useless information; (b) it often takes two to three clicks to get to the meat of the message. Let me give you a real life example. Today I signed into my Twitter account around 6:30AM (MST). I read a Tweet that said: “6 Reasons to Embrace Social Media Today Web 2.0 Journal”. So I clicked on the link, but instead of being taken directly to the article I was taken to a TweetMeMe page that listed 65 Twitterers who had RT (retweeted) this article. I then click on the original link and I am taken to a blog post by Web 2.0 Journal. I read the article, it was interesting, but didn’t really provide too much new information, it was more one writer’s opinion. Just like my blog post today, is basically my opinion.

Here is my advice for today. If you want to go to one place and read the headlines for SMO, then I invite you to visit Webconsuls News Page. There you will find the current SMO headlines and you only have to click once!

P.S. If you want to find me on Twitter, click here.

P.P.S. As always, let me know what you think.
Reading Time: 8 minutes

The last few weeks your Webconsuls’ team has been busy and our blog has been quiet. I don’t know about you, but it is amazing what you can learn in a month’s time. Here are this month’s five most interesting bits of information that I learned and I want to share with you:

1. Did you know that Gmail has a send limit? About a week ago we received a call from our client saying that she was sending out an email broadcast to her customers asking them to participate in a fundraiser for the victims of the earthquake/tsunami. All of a sudden she noticed that she could not send any email or receive any email. She called us and here is what I learned:

“In an effort to fight spam and prevent abuse, Google will temporarily disable your account if you send a message to more than 500 recipients or if you send a large number of undeliverable messages. If you use a POP or IMAP client (Microsoft Outlook or Apple Mail, e.g.), you may only send a message to 100 people at a time. Your account should be re-enabled within 24 hours.” (Go here to learn more and keep in mind that many email services have a send limit, this is why some clients like to stay in contact with their clients by a newsletter service like or similar to Constant Contact.)

2. Twitter 2.0 seems to be just around the corner. Rather than have me rehash what someone else has discussed so eloquently, I will point you to the article. “Are We Ready for Twitter 2.0?”

3. Blogger does provide great on-line support. The other day I was on their site and I saw a section called “Recommended Articles and Discussion.” One of the discussions was entitled “Too Many Good Bloggers are Giving Up” . Now, this caught my eye!!! So I clicked on it and enjoyed the conversation. If you have a blog and you have given up or you are thinking about giving up, I invite you to read the posts and join in the discussion. You might just refresh yourself enough to keep on BLOGGING!

4. During the past few weeks our team has been discussing the nature of our Webconsuls’ blog. The questions raised are these: Should it be more technical? Or, do our readers want to learn more about the team as people and read anecdotal stories, as well? I will tell you that the team was split on this, but today I read an interesting article on an SEO/SMO newsletter. The article had to do with Social Networking pitfalls the 4th pitfall to avoid was this: “It’s not about sell, sell, sell! If all you’re doing when you visit the various sites and post your updates is pitch your latest program, product or service then it’s no wonder you’re not seeing results. Share information with your network, whether that’s your own information or you’re passing along information from clients and colleagues. The more you share, the greater your results will be. Whichever social networking arena you’re active in (and it may be more than one) remember the “social” in social networking – it’s to build relationships, make new contacts, and socialize. Inform your network, not sell to them.” I think based on this guidance and our own practical experience from being part of Social Networking sites, new clients may come to you naturally.

5. Finally, as this Columbus Day Weekend gets underway, I know that our New England innkeeper, hotelier, restaurateur, livery, and entertainment clients will be busy beyond belief as the autumn brides and mountains blush and foliage season peaks; but won’t they be surprised to learn that Tucson, AZ has its own foliage season! And yes, Mt Lemmon is 2869 ft taller than Mt. Washington!

 

 

This week’s photos are from my days in New Hampshire. The one of the children is of Aaron and Dan enjoying a “Tom Sawyer” moment with children who were guests at the inn. Aaron and Dan were “teaching” them how to rake the autumn leaves and make Leaf People!

“Teach Us to Delight in the Simple Things”…Rudyard Kipling

Let me know what you think of Judy’s “bytes”…see you next week.

Reading Time: 2 minutes
google maps traffic

Ever wonder how Google Maps can generate traffic data? It’s quite simple how it works.

When you turn on ‘My Location’ on your mobile phone, it sends data which includes your location and speed to Google’s headquarters which then provides accurate traffic data on Google Maps. With the amount of people using Google Maps now, it also provides the traffic on local streets (major streets that is).

Google Maps for Mobile is free. The website is compatible with Android, BlackBerry, Java enabled phones, Windows Mobile, Palm OS, Symbian S60, and of course the iPhone.

Reading Time: 3 minutes

LeapFish.com is a search engine portal that allows you to search through Google, Yahoo, and MSN (Now known as Bing). Some say that LeapFish might even be competing with Google but I don’t believe it can since its main search results are based off of Google’s engine.

LeapFish does have some nice features though; it displays the Market Summary, top News, and Latest Videos from Youtube. The interesting thing about the videos is you don’t have to hit play, simply place your mouse over the thumbnail and it will begin playing.

The search is nice because you have the ability to compare results from the top three engines and see where your site ranks based on the keywords you enter.

As for advertising on LeapFish you pay for the keywords as would with any other PPC Campaign except you keep the spot until you are willing to sell it. For Example, if you purchase “California Drug Rehab” you hold that spot for every time someone searches that until you want to sell it. It’s interesting but not sure if it will last.

LeapFish has also been known for taking their client’s money and it’s possible those rumors began because of their advertisement slots.

Have you used it? What are your thoughts on this website?