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Category: google-maps

How Google Responds to Millions of Fake Businesses


Friday July 5, 2019

Reading Time: 7 minutes

Last month, the Wall Street Journal launched an investigation into Google Maps. Their report claims that millions of business listings are completely fake – and that the search engine giant profits from this deception through ad revenue.

In the digital age, Google is the first stop for just about everyone looking for home repairs or locksmithing services, especially if they’re emergent in nature. When a pipe has burst or a key is locked in the house, time is of the essence; homeowners don’t have time to wait for someone to drive across town. For this reason, they’ll probably select the closest repairman in the area. This is the point where fake listings can defraud consumers.

 

Why Create a Fake Google Listing?

Why would someone bother to create a fraudulent Google Maps listing? There are a few different explanations for these scams. Some businesses will attempt to sabotage competitors by creating poser profiles with the wrong NAP information (name, address, phone). They’ll then intercept customers trying to use the other company’s services or sell these leads to other organizations.

Other times, the motives are even more nefarious. The WSJ tells of one woman who attempted to hire a local repair service she had used before, only to have a scammer turn up in an unmarked van, shoddily repair her garage door, and demand twice the money for the work. “I’m in my house by myself with this guy,” she said. “He could have knocked me over dead.”

 

Google’s Response

Google has responded to the WSJ report by removing more than 3 million fake listings. They’ve also added new safeguards for “high-risk” businesses – these include repair services and contractors, which customers in emergency situations don’t have the time to research. This isn’t the first time Google has had to cull fake business profiles. Last year, the search engine disabled over 150,000 accounts used to create millions of fake listings. According to Google, over 85% of these removals were flagged by its internal systems, while the remainder were reported by users.

In their blog post response, Google states that “these scammers use a wide range of deceptive techniques to try to game our system – as we shut them down, they change their techniques, and the cycle continues. Although it’s important that we make it easy for legitimate businesses to get their business profiles on Google, we’ve also implemented strict policies and created tools that enable people to flag these issues so we can take action… We can’t share too many details about these efforts without running the risk of actually helping scammers find new ways to beat our systems.”

 

How You Can Combat Fake Business Listings

Google offers a few different options for those looking to contribute to the fight against fraud. First, learn more about their policies for businesses representing themselves on Google – as well as their information on user-contributed content – to determine whether or not to report businesses for review. Next, you can use the new flagging system to notify the search engine of any suspicious content you see. If you notice multiple fraudulent business profiles or if you are personally affected by such a scam, submit the business redressal form to begin the review process.

Moving forward, be sure to check in on your business’s Google presence regularly. Make sure that there are no poser profiles attempting to redirect your customers and report them if you see them. Make sure that your company information – especially contact info – is current on all platforms, social media included. With awareness and dedication, scammers shouldn’t be a problem for your clients.

 

Webconsuls is an SEO and digital marketing company with offices in Nashville, TN and Los Angeles, CA.

Reading Time: 5 minutes

This week I have been researching reported problems with Google maps. I have read through many forums, blogs, and news articles; however, last night I came across a Google forum in “Maps help”. The topic was Incorrect information in Google Maps / local business center and the poster opens her post with this statement “To the poor already-beaten-up soul at Google who looks at and responds to these issues…” I implore you to read through this forum. It starts on April 1, 2009, and on April 6th Joel H Google Employee joins the forum to aid these Google users. Before you know it people are posting from all over the world and Joel H is being besieged with questions and he is responsive through April 22. Others keep posting but no word from Joel H. Where’s Joel H Google employee?

I googled this phrase {Joel H Google employee} and found mention of him in other blog posts and other Google maps forums. I will say this, Joel H seems to want to help and if you read these forums carefully you will see he even admits when he is wrong.

I am going to give you two examples of what I have witnessed in Google maps for two of our clients.

  • La Fuente Restaurant in Tucson, AZ: Their Google map listing under local results for Mexican Restaurants Tucson AZ suddenly displayed the wrong domain name (that of a locksmith) and the wrong phone number.
  • Kingsleigh Inn Southwest Harbor, ME: Suddenly their Google map listing under local results for lodging Southwest Harbor ME disappeared; however, the inn next door to them is listed – including 78 reviews of the Kingsleigh and a number of photos of the Kingsleigh Inn!

I can only assume that somewhere worlds have started to collide in Google Maps. Issues like duplicate listings, scrapings, mergings, suppressions, and conflating listings on this page complicate the user experience. The bottom line is this is a “free” service offered by Google. I could offer the old adage “it is worth what you paid for it”… but really, if your listing is wrong through no fault of your own, how much is this costing your business?

My advice to every business owner is to check your listing. Take the time to review and learn about Google’s Local Business Center.

I hope Joel H Google Employee reappears in these forums and that Google can solve the “implosion” mystery. Let’s remember these listings are the lifelines for many businesses, this is not a game of “Where’s Waldo”.

Reading Time: 3 minutes

On April 24, 2009, Darin McClure sent me a link to an article about YELP. The title of the article was “Yelp Allows Business Owners to Talk Back On Site”. I read the article that day and I really thought it should be a subject for a blog post, but until today I have not had time to talk about it here. The more research I did about YELP, the more I realized I didn’t know or understand a lot about this particular social networking site. Is your business listed on YELP?

I would like your input. Maybe you can answer some of my questions:

  1. Do you have a personal YELP account?
  2. Do you often write business reviews on YELP?
  3. Do you rely on the YELP reviews?
  4. Can you explain how the “search” program works in the back end?

Regarding #4: If I go to YELP and search for Mexican Restaurant in the specific zip code of 85705, then how can there be 160 results with the first result listed located in the zip code 85719? There is no rhyme or reason to the listings, they are not in alphabetical order, review frequency order, etc. Or am I missing something?
Now if I do the same search on Google Maps there are many more results, but they are listed in zip code relevancy order. In other words, Google lists first those restaurants actually located in 85705. Makes sense to me.
I hope that someone out there in YELP land can explain this phenomena to me.

Reading Time: < 1 minute

Summer is the time to get out and about and see this great country of ours, Check out this short video on how to plan your trip using Google Maps. Here is hoping that gas stays under $8.00 a gallon… Then again there is always the train.

Reading Time: < 1 minute

Now with Google maps you can explore locations around the world! View local photos and YouTube videos, discover popular searches and places of interest, and browse user-created maps or design your own!

Got a great location to share?

Explore it with Google Maps!!

Reading Time: 2 minutes

Google realizes that you know your neighborhood best. So to provide the most accurate maps possible, Google Maps is open to user edits. People have moved markers of their homes and businesses all around the U.S. and Australia, making Maps work even better.

And so they thought: Why stop there? Moving placemarks is just scratching the surface. After all, when a new place opens in your neighborhood or an old favorite changes its location, wouldn’t be nice to have that change reflected on Maps immediately?

Now in the U.S., Australia, and New Zealand, you can log into your Google account to edit a place on the map. You can even mark that a business has closed to save someone an extra trip. Of course, we’ve taken steps to help protect accuracy, for example, you’ll still be able to see the original listing information along with the history of changes made. This video shows you how to get started:

click here for more from the Google Lat Long blog

Reading Time: 14 minutes

In this newsletter we discuss…

  • New designs or redesigns by Webconsuls 
  • Mobile Phones and hand held devices Blogs 
  • 508 Compliance 
  • Getting listed on Google Maps and Yahoo Local Search 

New Web Designs by Webconsuls

Over the past few months, Webconsuls has been working on new web designs or redesigns for a number of our clients. We invite you to view these sites. Morningside Recovery An addiction and recovery treatment center in Newport Beach, CA. Pacific Coast Recovery Center A 30 day hospital based program which includes medical detox and hospital inpatient chemical dependency and pain track, located South Coast Medical Center in Laguna Beach, CA Delytes Catering and Event Planning located in Temecula Valley, CA, serving Riverside and San Diego Counties. Your Best Look Michael Nelson, M.D. providing Lipotherapy and Mesotherapy, serving the greater Kansas City, MO area.Temecula Divorce Gina Famularo is a family law attorney practicing in Temecula, California.

Mobile Phones and Hand-Held Devices

Your web site may display beautifully on a PC, but how does it look on a mobile phone? You may be very surprised and a bit dismayed by the result! If you are curious, there is an easy test at: http://emulator.mtld.mobi/emulator.php

Simply access the URL shown above, select the type of device in the drop down and type in your URL without including the “www;” just the domain name.com/.net/.org, etc.

Fortunately, a solution is available. You can have Webconsuls design your site for mobile devices and use a specific “.Mobi,” top-level domain for the mobile site. “.Mobi” is dedicated to delivering the Internet to mobile devices via the Mobile Web. Google Mobile and Yahoo Mobile’s OneSearch will undoubtedly grow in popularity, given the projected sales of hand-held and mobile devices. Current estimates are that 1.3 billion people will connect to the Internet via mobile phones by 2008.

Several of our Clients are already moving ahead at this time to position themselves early in mobile advertising and / or marketing. These include Morningside Recovery, Visions Adolescent Treatment Center and Captain Lord Mansion. Several other clients have already requested quotes and are close to placing orders with us.

To view how well .Mobi works. via a Browser:
A. Open a Web Browser and access: http://emulator.mtld.mobi/emulator.php
B. Select Nokia or Sony Skin
C. Type in: “captainlord.mobi” or “morningsiderecovery.mobi.” or “visionsteen.mobi.” After the http://, it is best to omit the “www.”
D. Click on Submit and wait for the phone screen shown to load.
E. There is a thin gray scroll bar inside the phone display. To navigate, place the cursor on any of the dial numbers and click.

(The best approach of course is to actually use a mobile device for viewing).

Special features included in our .mobi design packages are auto-dialing your business’ phone number. Even better, the mobile device will automatically recognize the .mobi extension availability as well. Images can be displayed and links work quite well. Sites that attain a rating of 5 out of a possible 5 in design quality get into the .mobi Directory and all of our designs meet that rating. Call today for details!

Important Note: In case you didn’t know, Domain age is a huge factor to Google’s rankings. How long you’ve been around, how long you’ve had people link to your site, how old are the sites that link to you, what has your back link growth and history been, etc, etc…..it’s all about Time and Age Factors. In a small way, the age of a domain gives the appearance of longevity and therefore a higher relevancy score in Google. Our recommendation to all clients is that no matter your current .mobi intentions, you should have us register “yourdomainname.mobi” for 5 years, to immediately start “the aging clock.” Cost for five years, with free-parking is only $125.00.

Call or write us if you wish to have a .mobi site developed or if you want to purchase the .mobi domain extension.

Blogs

As mentioned in our press release sent to you earlier this month, Webconsuls is anxious to help our Clients benefit in a variety of Social Marketing Optimization (SMO) opportunity areas. One of its components is “Blogs” or Blogging. For the uninitiated (or for those in Dennis’ generation who know what a slide rule is), a Blog is an online, regularly updated journal or newsletter that is readily accessible to the general public by virtue of being posted on a website. Why all the interest? A recent discussion by Site-Reference about benefits from Blogs (cut and pasted below) should “hone” your interest and attention:

  • Blogs are a great medium for your customers and prospects to get to know you and your services better. 
  • When you post information to a blog the blog software automates the process of updating your website with the new information and archiving old content; simplifying the chore of keeping your website fresh and relevant. 
  • Blogs can automatically announce (ping) to the world whenever new content is added. Again, this automated process simplifies the all-important (and normally time consuming) promotion process. 
  • Through the use of syndication methods your blog postings (writings) can be monitored easily by fans of your services/writing. 
  • Blogs provide a wonderful platform for readers to interact with you by leaving comments. 
  • Due to the highly social and interactive nature of blogs it is possible that links will begin to appear to your posts from other websites. This can increase your website’s link popularity and will only happen if you write engaging and source-worthy content. 

Call or write us to have a Blog added to your web site.

508 Compliance

Congratulations and kudos to Attorney Edna Deeb http://www.ednadeeblaw.com. Edna holds the distinction of being Webconsuls’ first Client to request, order and achieve overall accessibility compliance with regard to section 508 of the US Rehabilitation Act.

Compliance is designing or modifying a web site to be usable by persons with visual or physical disabilities, often with the help of a screen reader device, captioning, etc. While not yet a requirement in most fields, (except government sites), this topic closely mirrors the more familiar ADA considerations and regulations. It is almost certain to become a consideration in new web site designs. Google already is testing “Accessible Web Search for the Visually Impaired.” A parallel benefit in achieving compliance is that many required enhancements also meet standard browser conformance (W3C) recommendations and therefore should help with traditional SEO and positioning rules.

Call or write us if you wish to have your site modified to be section 508 compliant.

How to List Your Business in Google Maps and Yahoo Local Search

Have you ever tried to search for your business in Google Maps or Yahoo Search? The easiest way to do this is to type in your business service or product and the name of the city and state where your business is located. What will be displayed on Google is “Local Business Results for…” and on Yahoo it will say “Local Results…” Did you find your business listing? You may find that if you type in the specific name of your business with the city and state, your listing will appear, but it may need to be updated with more details about your business. According to the Site Reference Newsletter, “Even if your business is done completely online, you may benefit from getting listed in Google Local or Yahoo’s local listings. People often feel more comfortable doing business with someone who is local; and potential customers may stumble across your business while searching for other things.”

We know that many of our clients are already listed in Google Maps and Yahoo Search, but for those of you who are not, we have found that this is one area of internet marketing where you need to register your own business. The reason for this is that both Google and Yahoo go through a security process to determine that you are a real business at that location. They either verify the information submitted by phoning your business or sending a postcard addressed to the business, which requires that you sign back into Google Maps or Yahoo Search and enter a PIN number.

As always, if you have additional questions, please feel free to call us and we will make every attempt to assist you with this value added feature.