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Bystander Effect on Broken Blogs and Websites

Monday May 31, 2010

Reading Time: 8 minutes

Lately I have been thinking a lot about the bystander effect (syndrome) and how it can be applied to the Internet. I am not referring to the darker side of the Internet, I am talking about a typical website/blog that is designed for commercial e-commerce or business to business (B2B), personal/informational blog, news, government or a non-profit organization promotional site. Our society has been talking about the bystander effect for almost 50 years, and yes I know it is usually applied to life and death emergency situations, not unlike the Good Samaritan that died in New York City on April 18th.

But back to the Internet and the bystander effect. I started down this path about six weeks ago when I saw a tweet from Chris Brogan which said basically: “People of earth, I know my site has been hacked.” I think this was Chris’ urgent way of telling his 135,000+ Twitter followers to stop sending him messages. I am almost positive that Chris really appreciated the first few tweets or emails from his followers, because one might be a fluke but multiple messages validate the condition, and besides I think Chris would do the same if he came across something that was broken (my assumption, but his stated principle to “be helpful”). I think Chris is lucky that so many people want to help him. More often than not, a site viewer will see or come across something that is broken or obviously incorrect and yet they won’t take the time to tell the site owner, whose very livelihood might depend on this “head’s up.”

Let me give you two current examples, both involve $1,000,000:

On May 21, Zappos.com announced that their sister site 6pm.com’s pricing engine capped all prices at $49.95 for six hours. It cost them a loss of $1.6 million dollars. Is it possible that over the course of six hours not one regular returning customer of 6pm.com took the time to send a message to say “Hey, something looks screwy on your site!”? I hope you will read the whole article, because you will see that it was a programming error that resulted from bad code. Read all the comments about pricing engines, 6pm.com took the high road, but I would love to know if they received that one email that alerted them. (I learned about this story from Jodi Henderson’s blog )
On May 29th, I read a tweet from Jorja at Beyond the Pale that said: “RT the lonely world of blogging, comment anyone, anyone, buehler? comment, anyone?” and it linked to Savor the Ride (be sure to read all the eventual comments on this post, it will allow you to see how the story unfolded). I decided to see what this blog was all about. Guess what? The blogger, Ridgely Johnson, was offering $1,000,000 to the first commenter, as her last 20 blogs had received not one comment. A few tweets went back and forth between Jorja and me, finally I sent an email to Ridgely which said: “I happened over to your blog because @beyondpalegal (Jorja) tweeted about you. Not that I expected to win $1,000,000, but I cannot figure out how to leave a comment on any of your posts. I tried in IE8 and FF…no place to comment. Am I missing something, maybe this is why no one is commenting?”Today is Memorial Day. It is a solemn day, but I thought that maybe I could leave you with a scene from the wonderful 1986-1993 television series “Designing Women.” This YouTube video is dedicated to Dixie Carter (Julia) who passed away April 10, 2010. Julia asks the proverbial question: “Why didn’t somebody tell me?” Watch the whole episode, you won’t be disappointed.

Designing women season 3 episode 15 by Mixedseries12
If you are having trouble viewing Season 3, Episode 15 “Full Moon,” you can view it here.

Over this Memorial Day weekend, Chris Brogan and Julien Smith have been writing about “frames and assumptions.” The stand out message is this from Julien: “Always be testing. Never stop questioning things you think are true, no matter how solid they may seem.” This, of course, applies to all aspects of our lives, but particularly to our websites/blogs. Things happen, hacking occurs, links break, you hit a wrong button and you disable comments, no one tests your site in varied browsers (can look great on an Apple in Safari, and scream “Help” in IE8). Many bloggers are not technical and they cannot afford on-going technical assistance, so don’t assume they know about a problem with their site. Don’t be a bystander, speak up! Remember this is social media. Be social. Help a “friend.”

I would love to hear your thoughts about all of this.

Reading Time: 7 minutes

A great photo to highlight the importance of story! Joann Eagen, Agnes Eagen, Pat Kimball, and Judy Eagen, Winter 1951

I am writing this blog today because Chris Brogan has challenged his readers to write about the “importance of story in your life.” Chris was talking about Don Miller’s latest book A Million Miles in a Thousand Years: What I Learned While Editing My Life and from this came the challenge. Apparently if I am timely enough with this post I might receive a free copy of A Million Miles in a Thousand Years: What I Learned While Editing My Life. In an earlier post, February 21, 2010, Chris Brogan encouraged his readers to use social media to “Turn your lens on your family. Tell family stories for future generations.”

For those of you who know me (i.e., my immediate family, team members, relatives, friends, previous co-workers, blog readers), I am most generally known as the storyteller. If you give me a subject I can probably tell you a story from my life that relates to that subject. While many may roll their eyes, get the “hook” or give me the old wind-up signal when I start to tell a story, these are the same people who will ask if the yearly holiday letter is ready to mail or have I posted to the Webconsuls’ blog lately.

When I was assigned to be the Saturday morning blogger for Webconsuls I allowed myself the freedom to write about any topic, it did not have to be technical in any fashion. So you can imagine my blog topics have been all over the map.

My father liked to share stories about his life and I liked listening to him tell a good story. Today I am thinking back to couple of years ago when I shared with my two sons a letter that had been written by my father in 1950.

The day I shared this was Father’s Day 2008 and since my father had passed away in 1979 neither of my sons had the opportunity to know my dad. I decided that I would send a copy of this letter to Aaron and Daniel, so that they might have some insight into their maternal grandfather, Joseph Raymond Eagen. The letter was written to my mother on December 16, 1950, addressed from Hungnam, Korea. My father was aboard the USS Kaskaskia. According to Wikipedia “During December she arrived off Hungnam to service ships engaged in evacuation operations in that area. Throughout the harsh winter months, Kaskaskia continued vital fueling missions between Japan and Korea.” If you choose to read the letter it is here. Just click on each jpg and they will enlarge.

Daddy’s letter, page 2

Daddy’s letter, page 1

Happily both Aaron and Daniel enjoyed reading my dad’s letter. Aaron referred to it as “fascinating” and Daniel called it “amazing, like nothing I ever read before.” A story well received, all brought about because my brother, Michael Eagen, found the letter, created jpgs, emailed me the letter and I was able to email it to my children. Fabulous.

I must tell you that if you read the letter you will know that my dad talks about buying and mailing some special jackets. Daniel wanted to know if I still had the jacket! Well, I don’t, but I do have a great photo of me with my sisters and Pat Kimball. Now you know the story behind the photo at the top of today’s post.We are all wearing our “jackets”. It is Winter 1951.

So this is today’s important story. Enjoy! And, by all means, let me know what you think of it.

Reading Time: 5 minutes

Tagged (Photo credit: Wikipedia)

On June 5, 2009, I received an email that looked as if it was being sent to me from one of our clients. It was from “Tagged” and the subject line said “XXXXX X sent you a message…”. Keep in mind I recognized XXXXX X as the first name and first initial of the last name of this client. So I opened the email. There was a photo of the client and a message that said “You have a new message from XXXXX X, check out these private photos. OK, OK, are you wondering why I continued? Well, this client has frequently over the past few years found innovative ways to send me large photos to use on her website. So, naturally I thought I better oblige and enjoy being TAGGED! What I now know is this: Being TAGGED is Annoying!

Even though I went through the process of filling out the TAGGED application, I never did see my client’s “photos.”
I started receiving emails from TAGGED telling me that I was welcomed to their world, that I was receiving extra bonus points.
And then suddenly on June 18, someone I have never heard of, one Robert Buy, set me FREE! Really?

I thought back to the days of my childhood. I am sure no matter how old you are you have some memory of playing a game of TAG. Don’t you? Did you like it? I think basically we played tag to kill time and as someone said on Wikipedia: “The game continues until the players are tired or lose interest.” Go ahead read up on the game of TAG on Wikipedia…it is very interesting.

On Friday morning I was all set to write this post about QWERTY, but my husband asked me to look at his new TAGGED friends. Oh, please…a regular smorgasbord of beauties. Then I began to think about this a little more: Am I the only person who feels being TAGGED is annoying? Apparently not. I googled and found the most interesting article from TIME.com dated June 11, 2009, “TAGGED: The World’s Most Annoying Website.”

Now hear this. I am going to cancel my TAGGED account because I am tired and have no interest in being annoyed with extra emails, bonus points and I was not set free by Robert! How about you, do you find being TAGGED annoying?

Reading Time: 7 minutes

This past Monday, March 9, 2009, one of my former employers sent a company wide layoff announcement via email. Sadly some of my friends were impacted by this layoff. Given the state of the US economy we have all grown accustom to layoff news. It is happening everywhere, touching every industry; however, prior to this week Mercury Insurance Services, LLC, founded in 1962, had never resorted to layoffs. I could ask a lot of questions about this business decision, most of which are not answered in their press release. The one question that weighs on my mind is why did they choose to communicate this business decision via email?

Perhaps companies feel this is accepted email etiquette. For some companies, maybe. But you need to know that prior to mid 2002 90% of Mercury employees did not even have personal computers, they worked with dumb green terminals. That’s right,no email, no word processing software, no internet access…they spent eight hours a day in their cubicles connecting to a mainframe to perform and produce their work product – underwriting policies or adjusting claims. In 2001 I was named the project manager to bring Mercury employees into the 21st century. One of the biggest project battles was convincing senior management that the employees should have and use email. I won the battle and this week I learned that senior management used email to announce a company wide layoff. What a difference seven years can make!

Generally technology is wonderful for the work environment, but have we technically progressed to the point that it is considered acceptable to deliver life altering news via a cold email? Let’s remember that this startling news negatively impacted those who were not laid off, as well as those who were.

Today I dedicate this blog post to all Mercury employees, those who were fired and those who were retained. In September 2004, when I resigned from Mercury I sent a good-bye letter to those whom I had worked with over my almost seven year tenure. And because I had managed many company wide projects this letter went to many employees. In that letter I shared the following thoughts, which ironically are still pertinent today:

—As I leave you, I tried to think of the best advice I could offer you as individuals and as a group. It came to me that what I have always tried to impart to you is to question each request as if your life depended on it. Do not be afraid to stand your ground for the betterment of your work ethic and the company. In other words, do the right thing. A few years ago, I saw a movie, “The Winslow Boy”, and in the closing scene a defense attorney states: “I wept today because right had been done.” When questioned by the defendant’s sister, “Not justice?” to this the attorney replied, “No, not justice. Right. Easy to do ‘justice’. Very hard to do ‘right’.”

In these difficult times, can we all just try to do right?

Good night and good luck!

March 10, 2009 5:14 PM EDT

In a Form 8-K, Mercury General Corp. (NYSE: MCY) announced that on March 9, 2009, the Company took action to eliminate approximately 360 employee positions or 7% of the Company’s workforce in an ongoing effort to improve its cost structure. The Company expects to record a charge, in the first quarter of 2009, of approximately $8 million for severance and other employee termination costs in connection with the reduction in workforce, all of which will result in future cash expenditures. The total annualized pre-tax cost savings that are expected to result from the employee reductions is estimated to be approximately $22 million.March 10, 2009 5:14 PM EDT

Reading Time: 7 minutes

Every year I take on the “joyous” task of composing a holiday letter and creating a photo greeting card. Why I send holiday greeting cards other than to say I have completed a project, is that it gives me a sense of continuity. I have been responsible for this family missive for at least 30 years; however, due to circumstances beyond my control there have been at least two years that I missed, namely 1999 and 2003.

In 1985 I started the tradition of including a holiday photo of our family. We stood in front of the Eastern Slope Inn in North Conway, NH, Aaron was not quite five and Dan was just a few months shy of two. And so over the years, we have tried to gather for one quick moment to capture the memory of our years together. As time went by, I created funny little messages, as opposed to just saying “Holiday Greetings”. For example…the photo card you see here from 1989 ~ since we were gathered with the menagerie, my greeting said “Hogs and kisses two ewe!”

Our friends and relatives grew accustomed to this tradition and in the two years that I missed sending cards, we received phone calls, letters, and emails inquiring as to whether or not we were “OK”. Even yesterday, when we received a card from some very dear friends, she wrote on the bottom of her card: “We’re looking forward to your holiday news.”

Can you feel the pressure put on me? I hope so.

Steve Hendrix of the Washington Post said it best this week: “To the average mother, the entire social construct hangs on a once-a-year exchange of cardboard with best friends from third grade, long-ago piano teachers and cousins so far out on the family tree that they might be another branch of primates all together. And all the better if the missive includes a recent photo of the offspring (bonus points for one taken at a ski resort) and a whitewashed summary of the year’s family news.”

I received a lot of bonus points over the years as we owned a Country Inn in a ski resort town, so capturing a snowy scene was usually easy, and I have been known for not “whitewashing” the family news.

This yearly event has gotten more expensive, I don’t even want to discuss what it cost this year, with the cost of postage ($.15 per item in 1978 when Dennis and I married, and now $.42, which represents an increase of 180% over 30 years) and photo production rising as well. And I won’t mention the physical hours it takes for this production, I figure at least 15-20 hours for the whole process. It will take me a while to give up on this tradition.

I know we have blogs, email, telephones, text messaging, YouTube videos and Google videos, but there is nothing like waiting for the postman to arrive during the month of December. I look forward to hearing from friends and families. I read their letters, become slightly insulted if the card only contains a signature. I love the photos and, yes, I save the photos. It is fun to look at them and see how everyone has grown up, out, old, gray, etc. Just this week a card came from our dear neighbors from North Conway. And in the beautiful photograph appeared Eric and Matt Phillips all grown up, this year’s photo taken at Matt’s wedding to Molly. We first met Eric and Matt in 1986…and we enjoyed the photo and their mom’s letter.

Here you can enjoy my 2008 Holiday Greeting Photo…a few minutes in time.

Reading Time: 3 minutes

Position Reporting Changes

We are forced to reduce the number of search engines in our position report. The report programs consume search engine resources. The search engines have therefore made it more difficult for the report programs. We are responding by reducing our reports to the most important search engines.

Accordingly, we will report positions for the following four (4) engines:

Google – The most important engine. Some of our clients are only concerned about Google.
Yahoo – (These results are also returned by Google; however, given the dominance of Yahoo and the fact that it recently bought Inktomi and Overture, we have determined to include it in our report).
MSN – (More of a stand alone-engine (tied to Inktomi), but dominant enough for inclusion).
AOL – Powered by Google.

With regard to clients who participate in Pay-Per-Click programs like Overture, Looksmart, Google Adwords, etc., these engines have report menus that are far more detailed than the generic Position reports.

The other engines have much smaller market shares and we think that reporting on their positions is not worth the demand on our resources and on the engines.

Contacting Us

The best way to contact us is via Email. You can reach Dennis at dhelfand@webconsuls.com and Dick at dickfay@webconsuls.com. We check our email several times each day.

Sometimes it is necessary to talk directly with one of us. Remember we are on the West Coast. We are ready to take your calls at 8 am. Pacific Time.

Reading Time: 5 minutes

In this issue we discuss

The slowdown of Internet traffic caused by the latest virus attacks
Why Webconsuls is dropping FindWhat
Changes at Overture

EMAIL/INTERNET SLOWDOWN

If you are experiencing a marked decrease in web site traffic and e-mails, it is more than likely due to the Blaster Virus — also known as MSBlast or LoveSAN. You do not have to have the virus to be impacted. It has caused so much congestion on the Internet and networks that companies have to shut down computers to clean out the Worm. Earthlink and Adelphia report enormous strain on their systems, with many connectivity issues and e-mail problems. Be sure that you regularly update your virus Programs, ( i.e. Norton, Macafee, Firewalls like Zone Alarm, etc.) and run virus scans routinely.

FINDWHAT (Important Change – Please read)

Some of our clients have been subscribing to Findwhat.com for the past year or so. Webconsuls has been tracking results relative to other Pay-Per-Click engines, such as Overture and Google Adwords. While there was a great deal of hype associated with the introduction of Findwhat, we have not seen enough of an impact on web traffic and conversions to justify the costs and time involved.

Accordingly, Webconsuls will no longer participate and manage Findwhat programs. This means that when the current banks are depleted, we will cease adding funds and discontinuing our related third party bidding management software support. If you want to continue participation in Findwhat on your own, passwords are (and have been) available to you. However, our feeling at this point is that your money would be better spent in other Internet opportunity areas.

OVERTURE

During August, Overture Services introduced broader matching options for advertisers, to bring keyword ads to search queries without a specific match.

The two new matching options, Phrase Match and Broad Match, will serve up advertisers’ keyword listings, even when their search term is not entered exactly. In this way, Overture hopes to extend its paid listings to ever more searches. Overture will use Phrase and Broad Match listings to fill in when its database does not have regular Standard Match listings for terms. In addition, advertisers can rule out certain queries through listing excluded words. Advertisers can change their bids for each matching level.

The changes are rather involved and not always easy to follow. Over the past week, Webconsuls has updated it third-party bidding software to accommodate these changes. To become more familiar with the changes, there is a tutorial available at the following URL: http://www.content.overture.com/d/USm/adcenter/index.jhtml, then click on “Match Type Tutorial”

Reading Time: 11 minutes

It has been a while since we have written our clients.

We are going to discuss promoting your site “off of the Internet,” basic search engine positioning and what you can do to help your site, some features you may want to add to your site, and review the pay per click situation. We also discuss changes to your site, a “spam fighter” program and another web site business that we run.

Off the Internet Promotion

We know that many of our clients do a great job of this, but have seen others that do not. You should review your business cards, brochures, point of sale advertising and other media that you use to promote your business. Do you include your URL (for example, www.webconsuls.com) in your promotion? Your potential customers may not even be aware of your web site.

Your Email is another source of potential advertising. Most email programs have a signature option that will be included in new Emails. You should have a signature file and it should include your URL.

Search Engine Positioning

Currently search engines rank web pages by they two R’s – Relevance and Reputation. Relevance is measured by the content on the page and the content on the pages linking to the page. Reputation is measured by the number of links to the page and quality of the links.

Notice how important it is to get links to your site. Most important is to get links from sites related to your site.

You should pursue all opportunities to get people to link your site. If you see sites that link to your competitors, then you should try to get them to link to you. If you are in an organization that lists its members on a web site, then your listing should link to your site.

We work on improving your relevance and reputation. We can only do so much and you can certainly help.

INKTOMI

Before a search engine can rank your site, it must know that it exists. Inktomi is an Internet database that indexes for many of the major search engines, i.e. MSN, Looksmart, HotBot, Looksmart and about 50 other Partners; it continues to be listed among the Internet’s most important Internet marketing resources. If you are not registered with Inktomi, you are probably already several steps behind your immediate competition. Annual registration is only $30.00 for a page and in many cases, it is only necessary to register your Home Page! Contact Dennis or Dick for information and get registered.

Features

We have developed some dynamic features that some of our clients have found very useful. We think you might want to consider them for your site.

Contact Form and Email List

We will either add a contact form to your site or enhance the one on the site to capture the contact information in a database. We will then give you the capability to send an email to everyone in the database. This will allow you to keep a record of those who filled out the contact form and can notify them of new products, pricing, or other changes in your business.

Dynamic Links Page

Many people will want you to reciprocate a link to you with a link to them. We don’t have the time to add links like this for our clients without charging a fee each time. We can add a Links Page to your site and give you the capability of adding the link.

Events Calendar of News Page

We will give you the ability to add and delete information about an event or news item related to your site. The cost to add these features depends somewhat on how your site is constructed. The minimum is $100 per feature. We can only add these features to sites hosted at Millennium. You should expect a $10 per month increase in your hosting fees from Millennium. For many clients these are small costs for what could be a great benefit. If you would like to see a demo on how these enhancements will add to your marketing reach, please contact Dennis or Dick and they can take you through a Demo.

Pay Per Click

Pay Per Click programs have several positive elements. They allow you to get listed quickly – and you only pay when someone clicks to your site. Overture is the best known and most successful Per Per Click Program (PPC), and also the most expensive. We think that our clients have received value from FindWhat, a less well known and less expensive program. Other popular opportunities, with PPC variations, exist with Google Adwords and Looksmart.com.

OVERTURE

Overture recently instituted a price increase, raising the required minimum bid from $0.05 to $0.10.

All existing listings with bids between $0.05 and $0.09 will be “grand fathered” at their current max bid for the foreseeable future. Going forward, if you or we make any bid changes to these grand fathered listings, the new bid must be at least $0.10. However, anyone can continue to update titles, descriptions and URL’s for grand fathered listings without affecting the bids. All new listings must meet the $0.10 minimum bid.

Overture announced plans to acquire Alta Vista, a major Search Engine. The integration into Overture is expected to take several months and we will keep you posted on how this change will impact those of you that participate in either or both of Webconsuls’ Overture/Alta vista’s Internet marketing programs.

FINDWHAT

FindWhat.com will raise its minimum bid to $.05/click effective July 1, 2003.

Web Site Changes

We often get requests to make changes to our clients’ web site. Obviously we can not maintain sites without compensation. We charge $75 per hour. The minimum charge is $25.

Spam

We all get way too many junk emails. There are several spam fighting programs. We like one that can be found at http://www.cloudmark.com/products/spamnet/ There is a free 30 trial period. We have been on trial for months and have not been asked to pay anything. This product can only used with Microsoft Outlook.

Helfand-enterprises.com – Do you have a resort, Inn Motel, Cottage for sale? Did you know that Webconsuls operates a subsidiary company that markets hospitality properties for sale across North America, the Caribbean and most recently, our first property in Isla Margarita, Venezuela, South America? Check out . If you know of some one who is interested in selling a hospitality property or if you know of someone looking for an interesting and rewarding lifestyle career change, have them get in touch with us.

Reading Time: 10 minutes

In this issue

Changes at Yahoo
Changes at Overture
Annual Renewals at Inktomi
404 Pages
Keyword based linking
Unsolicited E-mail
Our Approach

Changes at Yahoo

There is no such thing as free lunch, and on the Internet, expensive lunches are getting more expensive. Yahoo which at one time provided free listings for commercial sites, then charged a $199 one time fee, then raised that to $299 is now charging $299 annually for new listings. If you are already on Yahoo, GREAT, as you appear to be “grand fathered.”

Changes at Overture

Overture, the most successful pay per click system on the Internet, has announced same major changes to its listing practices. Overture is also the most difficult system for us to administer and these changes are going to make things even more difficult. The changes will be effective February 1st. Webconsuls will be advising its Overture clients as to any cost for us to make the changes now required by Overture. Some of you administer your own site on Overture and have probably received an E-mail about the changes.

The first change is that there the listing must link directly to the relevant page in your site. For example if your site sells six products and you have a home page and six product pages then a listing in Overture for one of the products must link directly to the product not to home page. This change will probably mean that we will have to revise many of the Overture listings.

The second change is on description quality. You will not be able to use words like “greatest” or “best” in the description. While some of our clients descriptions may need to be changed, this should not be a major problem.

The third change is that location specific sites may only bid on location specific terms. So a motel in Redondo Beach, California could bid on “Redondo Beach motel” but not “motel.” How this is going to work is a little unclear. If in fact you can deliver your product to wide geographic region than we would suggest you get wording to that effect on your site.

These changes go into effect February 1st. No one knows exactly how Overture will implement them. As we gain experience with the changes, we will pass along any advice that we can.

Annual Renewals at Inktomi

Many of our clients have signed up for the Inktomi submission service that has an annual fee and is now about one year old. Renewals are $25 per page. We recommend this service. If you have a large site you may want to have us register the more important pages to reduce the cost.

404 Pages

We have all tried to visit a specific page on a site and gotten the message – 404 Error, page not found. There are several causes – one is typing the page name incorrectly, another is that the page name was changed, or perhaps the page is no longer up at the site. One way to handle this problem is with custom 404 pages that redirect to the home page of the site. Unfortunately the set up of these custom 404 pages requires the cooperation of the hosting company. Fortunately Webconsuls is pleased to announce that we have reached an agreement with Millennium and Millennium will add custom 404 pages for our clients without charge. Webconsuls is developing custom pages for each client hosted at Millennium, also without charge.

We can not add these pages at sites not hosted at Millennium. If you would like to have your site moved to Millennium then give us a call.

Keyword Based Linking

Search engines are giving more importance to so-called “off-site factors” and incorporating new ways to measure those factors. One of the these is “link popularity.” Webconsuls has regularly recommended that its clients develop as many links to their site as possible. Now you can improve your link popularity by making sure that the link uses an important keyword phrase in its text. For example in the following – Web Site Development by Webconsuls – it is far better that the link be from the term “Web Site Development” rather than from the word Webconsuls.

Unsolicited e-mail’s

Many of our clients have forwarded unsolicited E-mail pitches to us. Usually they say something like “List your site on 3000 search engines.” We suggest that you ignore them. First of all there are not 3000 search engines worth submitting to. More importantly most of these operations are really trying to get a valid and working E-mail address which they will now sell 3000 or maybe 30,000 times.

Last year one of our clients received an unsolicited offer for a “free lunch” and lecture by an outfit called Galaxy Mall. We went along to observe. Their claims seemed impossible and their service expensive. Last week Dateline NBC ran a story exposing Galaxy Mall.

Many of our Overture clients have gotten E-Mails from firms that monitor Overture listings to find pricing gaps. We have looked into those services and found them to be expensive.

Our Approach

We believe that successful web sites are well designed and appeal to both viewers and search engines. The sites use HTML meta tags appropriately. The key pages of the site are submitted to major search engines on a periodic basis. Positioning is monitored. The most valuable paid search engine programs are utilized. Search engine literature is regularly reviewed. Adjustments are made as necessary.

Our clients help themselves by developing relevant keyword based links to their site, by publicizing their web site address whenever possible, and by registering with specific directories.

Richard Fay
Dennis Helfand

OUR BLOG

Category: email

Bystander Effect on Broken Blogs and Websites