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Category: blogging

GOOGLE Reader Going, Going, Gone


Monday July 1, 2013

Reading Time: 3 minutes

“The demise of Google Reader, if logical, is a reminder of how far we’ve come from the cuddly old ‘I’m Feeling Lucky’ Google days, in which there was a foreseeably-astonishing delight in the way Google’s evolving design tricks anticipated what users would like.”  James Fallows

Google Reader was officially put to rest today…

If you are shocked that Webconsuls is publishing a blog post today, we’re not surprised.  There was a time when we published a post every day of the week. A couple of years ago, when the economy started to improve we found that our clients needed our assistance in so many new ways…writing blog posts took a back seat. In fact in 2012 we only published 18 posts. But we tried to stay abreast of SEO and SMO news by using Google Reader.

Today there are a number of news articles about the termination of Google Reader, and we were particularly taken by one article that offered a very informative infographic that is appropriately called The Google Graveyard.

A Google Projects Resting Ground

Elisa Gabbert of WordStream wrote a great post and included this fabulous infographic. Read the infographic carefully, you might learn about the coming demise of other Google products.

 

Check out our newly remodeled website…

Hope you have enjoyed stopping by today. By the way, last week we updated our website, please stop by and take a look around.  Let us know what you think.

Reading Time: 4 minutes

Time flies, good times or not. I realized the other day that we have not posted here since November 15, 2011. That’s 90+ days, one quarter of a year or three months! Like many bloggers who take a hiatus, we have plenty of good reasons why we haven’t written lately. Let’s see:

  • Holidays are always a good excuse. In the last 90 days we have celebrated some or all of these holidays: Thanksgiving, Christmas, Chanukah, New Years, Martin Luther King Day, Presidents’ Day, Valentines…
  • Closing out the year-end books for any business can and does take time.
  • Vacations or business trips impact all of our schedules
  • Working with new clients, designing new web sites is always a good way to spend time

I think it is obvious that the above list could go on ad nauseum.  I am also pretty sure you get the point, time is precious and we need to manage our time to accomplish all that we would like to with our blog, personal or business. Isn’t this what we tell our clients? Engage!!!

Let me tell you what really brought this point home to me. Last week one of my favorite bloggers, Julien Smith, posted “A Short Contest”.  He was asking his regular and new readers to tweet a quote from one of his posts.  I was game and here is the quote that I tweeted:

If you aren’t current, you may as well not exist. http://inoveryourhead.net/protip-your-inactive-blog-makes-you-irrelevant/ @julien

Julien’s quote “If you aren’t current, you may as well not exist” isn’t just about social media in general or blogging in particular; it really has to do with all aspects of our lives and the success of our businesses. Be inquisitive, learn about new software, read about new business concepts, dust off the shelves, do an inventory, wash the windows, and don’t cheat yourself or your clients.  And as another blogging friend says: “Don’t cheat on your blog!”

Today I am pushing the reset button on Webconsuls’ blog. I hope you will subscribe and if you want to share some stories about how you “reset” your blog, please leave a comment.

tucson sunset
A Tucson sunset can inspire you to push the reset button!

 

Reading Time: 3 minutes

Did you know you can subscribe to our Webconsuls’ Blog? Simply go to any page of our website and look for the bright orange RSS button near the bottom of the left margin. Press it and go from there. Once you subscribe you will always know when we have a new post to read.

Do you know why you should subscribe to our blog? It is a resource for you to use as you promote your business with your website, your Facebook page, your Twitter account, and your business blog. In the last month our blog has covered the following topics:

Today Judy wrote a post “What I Learned from Julie and Julia”. She talks about how she came to build a personal blog and how our clients might enjoy this and use a personal blog as a training ground for their business blog.

Let us know what you think. Subscribe…it is FREE!

The Webconsuls Team

Reading Time: 5 minutes
Wordmark for Twitter logoWordmark for Twitter logo (Photo credit: Wikipedia)

What is it about Twitter? A simple question, a simple program, a complex answer – maybe even unexplainable. If you were to type “twitter” into a Wikipedia field you would find this: “Twitter is a free social networking and microblogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author’s profile page and delivered to the author’s subscribers who are known as followers. Senders can restrict delivery to those in their circle of friends or, by default, allow open access. Users can send and receive tweets via the Twitter website, Short Message Service (SMS) or external applications”. If you have a basic understanding of the World Wide Web today you probably understand words like blogging, add a micro- to the beginning and you have tiny blog posts, called Tweets. Simple, Right! What isn’t so simple is why one would ever want to broadcast short transmissions about their day-to-day activities; why would I want to ask questions, and take interest in what a total stranger is doing with their life?

Twitter has been around since 2006, it quietly gained steam at first while people figured out its potential and spread the word. Twitter grew exponentially worldwide and although it has slowed down in the last year, its user numbers are in the millions! Twitter is a tool for the 21st century speeding up the flow of information, allowing people to tap literally into the resources of the entire world. Twitter has no time zone, no deadlines; it is not bound by conventionality! We don’t have to check our favorite news websites to know when a story has “dropped” anymore, no more one sentence emails either – Send a Tweet! Web 2.0 is about life, interaction and feeling like the impossible is possible; the World Wide Web is alive and constantly expanding, now it even has a voice.

Can anyone explain why Twitter has been so successful in such a short period of time? Maybe not, but I do know that in general people want to feel like they have a voice; now, everyone can guarantee an audience, hopefully a full house. The fact that Bill Gates signed on board yesterday says a lot. In eight hours he had over a 100,000 followers!

Reading Time: 9 minutes

This year I had the opportunity to attend BWE09, better known as Blog World and New Media Expo 2009. This event took place from October 15-17 in Las Vegas, Nevada. Unlike many of the 2500 attendees this was my first year participating. And unlike many attendees I did not spend my days there blogging, tweeting, or otherwise updating my friends and followers. I just tried to take in the process, that is I tried to listen and learn. And hopefully, I will be able to care for and serve some, if not all, of Webconsuls’ clients. I actually thought about writing this post as soon as I returned home or even while I waited in the Las Vegas Airport, but then it occurred to me that it would be better to really write about BWE09 looking in the rear view mirror. So here are some of my “bytes” on BWE09.

  1. While I have been participating in blogging for about two years and I am on Facebook and have a Twitter account, I would not rate myself as someone that knows everyone in the blogging and new media world; therefore, attending this event was not about hooking up with old friends, but meeting new people and learning from the “experts.”
  2. The exhibitors were varied and engaging. I enjoyed talking to people from all over the world, like the Zemanta team from Slovania (and, yes, I intend to learn more about their product). The ArmyStrongStories.com team was engaging and they had a great display. And then of course, I enjoyed speaking to Robby Berthyme who was representing wheretogetengaged.com
  3. Brian Solis moderated a good keynote discussion about the “New Celebrity” with Anthony Edwards, Jermaine Dupri and Robin Antin. All of these participants made it very clear that if you are using Twitter, Facebook, etc…you need to be yourself, engage with people, and manage your own accounts (don’t hire a staff to do this). Write about yourself or your cause, don’t just keep re-tweeting!
  4. One “outtake” from this keynote discussion is that I found it incredible how rude 70% of the audience appeared to be behaving. This was an hour long presentation and it was beyond me why people could not just sit and “listen”, as opposed to working on their laptops, running their fingers over their iPhones or thumbing it on their Blackberry. This behavior was annoying and to top it off, even though they were really not paying attention, they would join in the intermittent applause like robots or dummies.
  5. Dave Peck of LSF Interactive was interesting and provocative in his conference “How to Socialize Your Content”. I just discovered that he posted many of his “rules” here for the small business owner. His advice I intend to try to incorporate into Webconsuls and to share with our clients.
  6. I really enjoyed the conference “How Twits Lay Golden Eggs – The Art of Social Engagement for Business”…Chris Brogan and Laura Fitten had a lot to offer and they did not make the audience feel inept, but offered real guidance.
  7. Dan attended this conference for Webconsuls also. It was interesting to watch Dan, who had not been to Las Vegas since he was 13! It was great to attend the conferences and then share what we had learned.
  8. Las Vegas is an aging city and I don’t think it is aging gracefully. As we rode the marvelous monorail I noticed that many of the buildings look dated and dirty on the outside, almost as if the original architectural plan did not allow for majestic aging. Many strange and vacant lots can be seen as you ride “behind” the strip.
  9. I don’t think I am the only BWE09 participant that questioned the parties that BWE09 sponsored. As one person said on Twitter: “bwe09 parties are a lot like Twitter – noisy, loud, dark, and ineffective at organizing communication”. I couldn’t agree more! Imagine being at the Mirages’ Jet Night Club with many of the same people who could not put down their laptops and iPhones during the keynotes, only it was too dark to read their nametags and the music was too loud for introductions. Another person echoed these sentiments: “The parties at #bwe09 remind me of college. How old are we? Where are the real parties?”
  10. Flying Southwest Airlines will be a subject for another post.
  11. Finally, I would like to thank the three ladies that shared a Hilton Limo with Dan and me. We were attempting to get a taxi to go to the airport and we found ourselves sharing a limo with Kim Rowley and Joanne Dinslage of Key Internet Marketing and Maarika Neudorf of Enterprise Estonia. We had a fun ride and got to meet three more BWE09 attendees.Ok, that is it for today. I am going to get busy learning how to apply all that I learned – stay tuned.
Reading Time: 8 minutes

The last few weeks your Webconsuls’ team has been busy and our blog has been quiet. I don’t know about you, but it is amazing what you can learn in a month’s time. Here are this month’s five most interesting bits of information that I learned and I want to share with you:

1. Did you know that Gmail has a send limit? About a week ago we received a call from our client saying that she was sending out an email broadcast to her customers asking them to participate in a fundraiser for the victims of the earthquake/tsunami. All of a sudden she noticed that she could not send any email or receive any email. She called us and here is what I learned:

“In an effort to fight spam and prevent abuse, Google will temporarily disable your account if you send a message to more than 500 recipients or if you send a large number of undeliverable messages. If you use a POP or IMAP client (Microsoft Outlook or Apple Mail, e.g.), you may only send a message to 100 people at a time. Your account should be re-enabled within 24 hours.” (Go here to learn more and keep in mind that many email services have a send limit, this is why some clients like to stay in contact with their clients by a newsletter service like or similar to Constant Contact.)

2. Twitter 2.0 seems to be just around the corner. Rather than have me rehash what someone else has discussed so eloquently, I will point you to the article. “Are We Ready for Twitter 2.0?”

3. Blogger does provide great on-line support. The other day I was on their site and I saw a section called “Recommended Articles and Discussion.” One of the discussions was entitled “Too Many Good Bloggers are Giving Up” . Now, this caught my eye!!! So I clicked on it and enjoyed the conversation. If you have a blog and you have given up or you are thinking about giving up, I invite you to read the posts and join in the discussion. You might just refresh yourself enough to keep on BLOGGING!

4. During the past few weeks our team has been discussing the nature of our Webconsuls’ blog. The questions raised are these: Should it be more technical? Or, do our readers want to learn more about the team as people and read anecdotal stories, as well? I will tell you that the team was split on this, but today I read an interesting article on an SEO/SMO newsletter. The article had to do with Social Networking pitfalls the 4th pitfall to avoid was this: “It’s not about sell, sell, sell! If all you’re doing when you visit the various sites and post your updates is pitch your latest program, product or service then it’s no wonder you’re not seeing results. Share information with your network, whether that’s your own information or you’re passing along information from clients and colleagues. The more you share, the greater your results will be. Whichever social networking arena you’re active in (and it may be more than one) remember the “social” in social networking – it’s to build relationships, make new contacts, and socialize. Inform your network, not sell to them.” I think based on this guidance and our own practical experience from being part of Social Networking sites, new clients may come to you naturally.

5. Finally, as this Columbus Day Weekend gets underway, I know that our New England innkeeper, hotelier, restaurateur, livery, and entertainment clients will be busy beyond belief as the autumn brides and mountains blush and foliage season peaks; but won’t they be surprised to learn that Tucson, AZ has its own foliage season! And yes, Mt Lemmon is 2869 ft taller than Mt. Washington!

 

 

This week’s photos are from my days in New Hampshire. The one of the children is of Aaron and Dan enjoying a “Tom Sawyer” moment with children who were guests at the inn. Aaron and Dan were “teaching” them how to rake the autumn leaves and make Leaf People!

“Teach Us to Delight in the Simple Things”…Rudyard Kipling

Let me know what you think of Judy’s “bytes”…see you next week.

Reading Time: 17 minutes

The current economic downturn in the U.S. is hurting many clients. We think that you can not just wait for the storm to pass, but must work to survive in the rain. We also think that our clients who take a long view and who work hard now will be in the best shape when the economy recovers. Lastly, we think that the Internet is the most cost effective way to promote many businesses.

In this newsletter we discuss a free offer from Webconsuls, some ideas that may help your web site generate more business, and a case study of a site revision done with one of our clients, the Lodge at Moosehead Lake. We also highlight new clients well as the redesigns for some current clients.

A Free Offer From Webconsuls

We know that the text on many of our client’s sites is outdated. We also know that many of our clients have been very busy running their businesses and just have not had the time to review their sites and bring their text up to date. And we have had nominal charges for text revisions.

In this downturn you may be less busy and may have the time to review your site. We are suspending our charges for text updates on our clients’ web sites.

So go through your site, see what text needs to be changed, what can be enhanced. Do you have new testimonials to add? Prices to change? Services to add? Staff members to change?

Email your changes to Dick (dickfay@webconsuls.com), Judy (judy@webconsuls.com) or Dennis (dennis@webconsuls.com). We will review them and schedule the changes as soon as possible. If your change request is beyond just a text change, then we will discuss any possible charges before making the change.

Improve Your Web Site

Your web site can probably be enhanced. While we can not make major changes for free, we will try to do them as inexpensively as possible. Here are some ideas:

  1. Start and maintain a blog:  A blog is a relatively easy way for you to add content to your site and provide current information. Since the search engines love content, more relevant content could bring in more visitors and more visitors could be more business. Your blog is only limited by your creativity. A hospitality site may want to write about seasonal changes in the area, a lawyer may want to write about a successful resolution to a case or perhaps the implications of a major ruling. You could use a blog to mention special limited time pricing. Our experts can help you set up the blog and teach you how to maintain it. We provide an on-line tutorial for participating clients. The maintenance is easy and you might even find it to be fun.
  2. Add video to your site and/or youtube.com: The search engines are starting to integrate video results with their search results. So a video may provide more visitors and then more business. Visitors may also stay on your site longer to look at an interesting video and that could enhance your sites performance. There are relatively inexpensive video cameras that do a great job for web video. Our experts can discuss the process with you and get your started. Again you may find it to be easy and fun.
  3. Upgrade Your Website:Does your site reflect well on your business today? Does it reflect well on you? How does it compare to your competitors? A site that looked great in the past may be outdated today. So when you are reviewing your text, also review your look. We can not build new sites for free, but we can work with you to upgrade your look and we will do our best to keep the costs down. Another advantage to a redesign is your site may have built in a way that is considered old-fashioned today. The sites we build today take advantage of techniques that were not available a few years ago which do not change the look of the site but allow the site to load faster which makes it more “search engine friendly.”
  4. Get involved with Social Media: You have probably heard of the most popular social media sites, such as facebook and myspace. Once mainly associated with teen and young adults, these sites are now used by people of all ages. The social media sites are not used to directly market your business, but to reach people, make them aware of your business, and then they may make the people they reach aware as well. Some of the popular Social Media sites: LinkedIn: Facebook: Twitter:

A Case Study in Refreshing Your Website…

Lodge at Moosehead Lake Buying an existing business in today’s world also includes inheriting a web presence. On June 1, 2007, Linda and Dennis Bortis left the corporate environs and fulfilled a life-long dream by purchasing The Lodge at Moosehead Lake and becoming innkeepers. As if this change in lifestyle were not enough, what with learning a new trade and familiarizing oneself with this beautiful property, Linda and Dennis soon felt that their website did not do the property justice. But what to do?

When Linda and Dennis first contacted Webconsuls, we explained that the current site had been designed and built per the specifications of the previous owner/innkeeper. Our best advice was to take time to get to know the website, its contents, navigation, good features and not so good features. In other words, get comfortable with your new life and keep copious notes on how you want to enhance the site.

Over the past 20 months, Linda and Dennis have done just that. They prioritized their goals and learned the business of inn-keeping. As time went by, Linda sent us new text, new photos, had us create new pages and became a blogger. But in December 2008 Linda approached us with her vision of a redesign of her home page. Given the economic times we all now face, Linda and Dennis felt sure they could not and should not invest in a whole new website, but they could tell their story better. That is, they could offer their website visitors dramatic photos of both Moosehead Lake and the lodge. Linda also new she needed to make the home page a virtual invitation to “check out” the entire site.

The lesson here is that Webconsuls cannot run your business and we certainly cannot know every detail about your business. The relationship that Webconsuls seeks to have with their clients is one of mutual respect and coordinated effort to present your business in its best light. Linda and Dennis represent some of the best in understanding this symbiotic relationship. Here are a few helpful hints:

  • Really study your site, not just the text and photos, but the flow
  • Learn about how to reach new guests, like newsletters, press releases, join organizations and associations. Don’t be afraid to brag about your property.
  • Study your statistics and analytics
  • Learn how to take good photos and how to upload them in your Picasa account.
  • Obtain feedback from your guests or customers.

The new look and feel of the home page is dramatic. It took a while to get to this point with many phone calls, emails, documents, testing, but now Linda reports: “I’m getting a lot of great comments on my home page. The lodge was full for Valentine’s but one room and we had 38 for dinner – higher than any other special dining night since we got here.” This is all great news and while the website refresh was not free, it was affordable and obviously it is producing a good return on their investment (ROI).

New Clients

We welcome some new clients:

Affirmations is a private alcohol and drug abuse treatment center located in Scottsdale, Arizona that treats various addictions in a uniquely non-judgmental and affirming manner.

Agua Dulce is a women’s extended care facility whose program is designed to further strengthen recovery, minimize relapse potential, address lifestyle changes, and develop a complete aftercare plan.

Octopus Pool Cover Safety Frame is the only pool cover safety cover frame that securely fastens any safety cover without the need to drill rivets, bolts or anchors into the pool deck.

Synergy Group Services is a family/physician owned and operated drug and alcohol rehab center, located in beautiful West Palm Beach, Florida. Their caring physicians and trained rehab specialists provide the nurturing environment needed for effective addiction treatment.

Unity Recovery Center in Hobe Sound, Florida has an objective of providing the highest quality personalized drug and alcohol addiction treatment services available at an affordable price.

Hope by the Sea is a Southern California Drug Rehab center located in San Juan Capistrano that offers individualized treatment programs for drug rehab at reasonable cost because addiction and alcoholism affect everybody.

Wonderful Windows does window cleaning in Orange County California. They have told us : “In the first week of putting my new website online I received three new customers that can turn into regular business. Webconsuls rocks !!!”

Redesigned Sites

In addition to the Lodge at Moosehead Lake we have recently redesigned several client sites.

Lasting Recovery is San Diego’s Premier Intensive Outpatient Alcohol and Drug Treatment Center. Lasting Recovery helps men and women interrupt the emotional turmoil and destructive pattern of alcohol and drug abuse. We assist individuals to reclaim their health, build self-esteem, heal their relationships and develop strong relapse prevention skills.

Sea Cliff Hale is a beautiful vacation home in Poipu on Kauai and perfect for large family vacations, family reunions, group golf getaways and or just a visit to paradise.

Reading Time: 5 minutes

One of the joys of having a child in the house is how they can be so easily impressed by simple adult skills and knowledge. I know this phase will pass, in our house this period of time is passing very quickly. The other day I realized that I had an analogy for why blogs are so helpful when placing in the search engine results as I was asked to locate a small misplaced toy. 

When I returned with the small bobble I was met with wide admiring eyes and a WOW, how do you always know where EVERYTHING is? (Trust me when I tell you that I am being sure to enjoy these moments of alleged omniscience as it will surely pass.)

Knowing my time is limited and that I had her undivided attention I decided to explain to the little one just why I usually have the answer to where everything is.

 

“I scan.”

“Huh?”

“I am always scanning the house.”

“What do you mean?”

“Well, as I walk through the house I am always scanning. I just automatically make sure things are in their place and I take note of what I see.”

 

Replace scanning with spidering and house with World Wide Web and I am just like a search engine spidering links, exploring and noting where everything is so as to find it later!

Well, imagine you have just arrived home and the grocery shopping had just been done, or someone came home from a trip, or for some reason new items have been added to your home. What will you most likely need to do?

You will need to put your stuff away and you will want to know where it is so you can find it when you need it. Search engine spiders will not put your digital files or your groceries away. Deciding where items go and putting them there is still your job.

 

So why will the search engine be draw to your blog? How does a blog help me?

Blogs feed the purpose of search engines.

That search engine is going to investigate to see just what you added and where. It is the search engines’ job to know what material is available on the World Wide Web. Whether it be Google, MSN, Yahoo, Dogpile, you name it,  the search engines must familiarize themselves with fresh timely material in order to return the most relevant search. Search engines must keep up on new additions in order to perform the job they were designed to do.

Using a blog to consistently add useful relevant content is a powerful method to draw the search engines to spider (or scan) your site and index the timely information you post.

For help on how to add a blog to your web site or blog training to make the most of your blog please contact us at Webconsuls, LLC.

Reading Time: 5 minutes

Last night I went to the federal public hearing regarding the completion of the 241 Toll Road. I am not a political person by nature, in fact I avoid political discussions for the most part because I rarely find that people want to “discuss”, but rather they want to impose their political opinion. I prefer to hone my opinions on my own, quietly research the facts and gather objective data, but there still remains an aching suspicion that I am ducking out of the political process from a mixture of cynicism and apathy.

Reflecting on this political apathy I turned to one of my favorite sources for information, Wikipedia, and found this compelling quote from John Dos Passos,

Apathy is one of the characteristic responses of any living organism when it is subjected to stimuli too intense or too complicated to cope with. The cure for apathy is comprehension.

Each speaker was given 4 minutes to make their point. Silence in the crowd was mandatory in order to give each speaker their full turn to be heard. Speakers ranged from public officials, some from the Toll Roads board of directors, impassioned park goers who want their children to have a place to enjoy nature in the over developed mass of housing projects that has grown to typify the Southern Californian landscape, surfers, environmentalist, and Native Americans threatened with losing the burial ground of their ancestors. Big business and the “little person” gathered in one room.

It reminded me of “Town Meeting Day”which we had in Vermont. I remember it of course mainly as a day we had off from school and were able to go skiing for free. People of all walks of life would gather in the town hall and discuss local politics. I reflected on memories of one of my favorite teachers, Mr Altman, who would forgo the teacher’s lounge and sit with us in the lunch room and discuss Plato’s Republic and point out how fortunate we were to live in a state that engaged the political process on such a grassroots level.

As I sat there quietly and listened to each person make their arguments I was wowed by the statements ranging from emotional pleas to uphold the promise that this land remain undeveloped, to union workers requesting the toll road be built in order to provide jobs and help the economy. From the ridiculous to the profound I am still trying to come to terms with some of those arguments.

I see the blogosphere as the new town meeting. Your blog post are a vehicle to layout your opinion, cite your resources, illustrate your opinion, share a video. The power previously reserved for the traditional media is now in your hands. The town meeting can be held on your home computer, even your cell phone. Communities of like minded folks can join together in social networks, share opinions, take part in the political process.

Reading Time: 6 minutes

Writing a Weblog is one thing, writing a good one is something else altogether! Some people write a blog for themselves and others write them to appeal to a particular audience. It is the latter which I am concerned with, reaching out to the people so they will read what you have to say; when people finish reading your post you want them to have a desire to come back for more. Know Your Audience! Seth Godin says “You only get one chance to make a second impression”.

The key to blogging is choosing a topic, once you have chosen your platform you need to reinforce it with good content. One’s topic and content should appeal to a targeted audience in the field of what you are trying to sell. Most websites today, especially business websites, have a blog affiliated with their site. It gives companies the ability to reach out and have a conversation with their consumers. It is what I like to call “injecting life into your website”. What was once inanimate is now animate, people can get involved in the conversation like never before; this gives the consumer a “it’s all about you” feeling, and by giving the consumer the feeling of involvement you can go a long way .

Whats good for the blog, is great for the website! Once you have created something worth reading you want to make your blog’s presence on the internet greater; in other words you want your audience to be able to find your blog even if they have never read or heard of your blog before. The thing worth noting is that blogging is a means to an end; when people find your Weblog (the means), they also find your website (the end). Google rewards you for a good blog and they reward your website even more for one!

Blogs are the perfect ingredient to making a high page rank in Google! Blogs are updated more often then websites which allows them to be “spider’d” more often by search-engines. Coupled with great topics and content, loyal readers equals high page rank. Keeping search engines in mind is the key to people finding your blog, and thus finding your website; keywords and key phrases are of great importance because ultimately it is those which allow search engines to find your blog and place it where it belongs for your target audience to locate your information. Create a list of keywords you want to be found for and incorporate them into each of your blog posts. The title you assign to your post is the most important place for you to implement your keywords/phrases; search engines place all lot of value on the title of your web page; therefore, how you title your blog post is of great importance for the fact that your blog is a web page in itself.

In summation I believe that there is not one right way to go about creating a Weblog, but there are definitely wrong ways. You will not become an expert blogger overnight and patience will be in order to become successful. As long a you update your Weblog often while always keeping in mind rich content that directly relates to the topic at hand you will succeed. It is completely acceptable to refer to other blogs for guidance as far as ideas and content; look for what’s worked for other people and find a way to make it work for you and your company. Blogging is the voice of your business…it is your billboard on the internet highway!