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Month: November 2019

Webconsuls Celebrates 20th Anniversary


Wednesday November 20, 2019

Reading Time: 5 minutes

20th Anniversary Celebration

Webconsuls, LLC is celebrating its 20th anniversary as a successful web design and search engine optimization firm. Founded just one year after Google Search and one year before Google Ads, the company has remained at the forefront of digital trends, assisting over 500 clients in the development of websites and digital strategy.

The History of Webconsuls

Webconsuls was established by Dick Fay and Dennis Helfand, both retirees from Atlantic Richfield Company/ARCO Alaska. Judith Helfand joined as a full partner in 2006. As of 2015, Dick has retired and Dennis and Judy serve as primary consultants for Webconsuls, now owned and operated by Malik Soomar, Heidi Trow and John McGhee. Today, Webconsuls continues to prioritize its mission of ethical, transparent, no-shortcuts digital marketing for each and every client.

“Our goal is to handle the digital marketing and optimization, so that our clients can focus on running their businesses,” says owner Heidi Trow. “Because we have such extensive expertise in SEO, web design and development, we’re able to serve as a single-source partner for all of our clients’ web needs. There’s no secret to our success – just hard work.”

Throughout the past two decades, Webconsuls has generated a positive reputation nationwide. The company helped its clients to grow their businesses, even during the recession of 2007-2009. This allowed customers to add capacity, staff members and services at a time when others had to make cuts. This dedication contributed to a growing client roster, with loyal patrons choosing to renew their contracts year after year.

20 Years of Growth and Change

Much has changed since 1999. When Webconsuls was founded, the term “search engine optimization” was just two years old, and people were accessing the “world wide web” through bulky desktop computers – browsers weren’t available on Nokias or flip phones. Connections were available through dial-up, broadband or new DSL connections, with a maximum download speed of 6 Mbps. That year, Google processed 3.5 million search queries each day. Today, that number has skyrocketed to more than 3.5 billion searches per day – a total of 1.2 trillion requests per year, including new voice and mobile searches.

Webconsuls is proud to have grown alongside Google and other major search engines over the course of its 20-year history, through countless changes to the algorithm and the introduction of new services and devices that shape the way people interact online. Thank you for celebrating our 20th anniversary with us.

About Webconsuls

Webconsuls is a full-service digital marketing agency headquartered in Nashville, Tennessee with a second location in Los Angeles, California. Founded in 1999, Webconsuls provides web design, content development, search engine optimization and paid search services for a diverse array of fields, with a specialty for medical and legal services. Clients include addiction treatment providers, criminal defense lawyers and others in customer-facing industries. To learn more, visit https://www.webconsuls.com/

Reading Time: 8 minutes

We’ve been working in the addiction treatment space since 2002. Over the years, we’ve identified consistencies in popular search terms and have created a proven approach to crafting search ads for treatment providers. We love to share our findings with you. Today, we’ll talk about perhaps one of the most important components of this process: search intent.

If we may borrow a definition from Altavista employee Andrei Broder, search intent is the basis of any successful SEO campaign. He argues that the concept of search intent can be broken down into three categories of searches:

  • Informational: “Know”
  • Transactional: “Do”
  • Navigational: “Go”

This means that, at their core, the queries that people enter into Google, Bing, or other search engines have three major goals: know, do, or go. We’ll break down what each of these categories entail – and how addiction treatment providers can build campaigns that cater to each type of search intent.

Know: Informational Searches

These searches are done for learning purposes. When the average consumer is trying to develop a skill, conduct preventative maintenance, or understand a concept, their search intent is informational in nature.

In the case of addiction treatment providers, in addition to popular search terms such as “drug rehab” or “addiction treatment,” these queries may include:

  • “How to tell if someone is addicted?”
  • “Signs of substance use”
  • “What is detox like?”

These are instances in which your strategy should include a lot of useful long-form content. Blog entries and detailed pages that explain your service offerings and answer common questions about rehabilitation can make all the difference in your search rankings. Search engines like Google tend to prioritize longer, more in-depth articles covering these informational topics. If you are able to serve as a valuable repository of data for online researchers, it is likely that they will view you as a credible organization to care for their loved one. The next time they look for your website, their search intent may be transactional.

Do: Transactional Searches

These queries are submitted when a consumer is ready to make a transaction, whether that’s a purchase, donation, or enrollment. The exchange will be related to the service offerings or products promoted on your website.

Continuing to use the example of an addiction treatment center, transactional searches may include:

  • “Substance abuse help near me”
  • “Drug rehab”
  • “Find addiction treatment online”

You can capture transactional traffic by filling your website with extensive information about your service offerings. If you provide cutting-edge therapies, unique treatment methods, or experiential therapies, be sure to discuss these at length. In 2019, your website is your business card. It enables consumers to make educated decisions, and you’re able to put your best foot forward with each potential client. You will be more likely to meet their needs by describing your center thoroughly – before they ever pick up the phone.

Go: Navigational Searches

The final category of search intent is perhaps the simplest. Navigational services allow clients to find your business after they have learned about it online. When users have a destination in mind, such as your drug and alcohol rehabilitation facility’s website, they will enter a few terms that allow them to find your site or social profiles.

To make sure that your business is easily found online, double check your name, address, and phone number consistency across the web. Additionally, ensure that old domains have been redirected, and that any old pages have been removed from the internet. It’s good to do a little digital housekeeping every now and then to make sure that your business is easily found, both in person and online.

Use Search Intent to Your Advantage

When you’re creating content for your website, remember to keep “know, do, and go” front of mind. These forms of search intent can be an incredibly useful guiding light when you’re trying to decide what to write and digitally publish. By providing visitors with comprehensive, educational info about your services, you’ll be more likely to convert new traffic into happy clients.

Webconsuls is a full service digital marketing agency headquartered in Nashville, TN. We help addiction treatment providers to navigate the process of digital advertising. To learn more about rehab marketing on Google, please contact us today.