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Social Networking with Smule Zephyr


Sunday January 11, 2009

Reading Time: 3 minutes

Social Networking permeates everyone’s life in one way or another. It is fair to say that just about everyone is looking up old friends and classmates with Facebook and Myspace. Those two forms of social networking certainly come in handy for keeping in touch with people who are geographically undesirable.

The iPhone is where a lot of social media is taking place. People can now update their status, upload pictures, and chat with their phone. The host of applications available to communicate with around the world is amazing.

Smule released a new application last week that is pretty neat and worth taking a look at. Social Networking with Smule Zephyr has a beautiful interface for sharing messages around the world. Zephyr is not as precise for communication as some of the other social media applications; however, it is neat to get a message from China or some tiny island in the South Pacific. You can draw or write messages with wind and snow, every time you touch the screen it makes a beautiful sound. If you like the message then you have the choice to keep it traveling around the world.

Zephyr and other Smule products make Social Networking and Social Media fun and Interactive. They satisfy the human wonder of what people around the world are doing right now? And maybe, just maybe, we are doing the same thing at the same time.

Reading Time: 7 minutes

Over the course of any week I receive a number of SEO/Webmaster newsletter emails. I try to read through them for hints, myths, SEO/SMO news in general. This past week one of these newsletters had a link to a video in which Sally Falkow was discussing Internet marketing. I don’t know Sally Falkow but I found what she had to say very intriguing. She sited an old mantra “Tell, don’t sell”, which I believe applies to blogs, in that blogs should tell a good story.

Now you are probably wondering where I am going with this idea. After all it is Saturday morning and you no doubt, if you are reading this at all, are thinking to yourself with a sigh, “doesn’t Judy always tell a story in her blog post?”

It is very easy for the Webconsuls’ team to suggest to a client that the client should have a blog, but most clients go into panic mode because they don’t trust themselves to be able to write. What our clients sometimes forget is that every business has a story to tell and all they have to do is relate the story for their guests, customers, or clients to read. Just tell a good story.

Finding your niche in storytelling can take some time. Let me give you an example. In June 2007 Webconsuls built a blog for Alice and Len Schiller, owners/innkeepers of The Inn at Stockbridge. Darin McClure coached Alice on how to do blog posts and she did a nice job. She frequently would write about events and attractions in the Berkshires. All very interesting, but might have served the local attractions more than the inn.

On December 29, 2008, Alice came up with a clever idea and she posted it: “The Inn at Stockbridge blog is going to put a new spin on things. Alice Schiller feels that she is fortunate enough to have owned and run the inn for over fourteen years. Over the years we have had a great variety of guests visit us and each one has a wonderful story to share. We are now going to share their stories. Guests who visit the Inn come from all walks of life, are a varied age group and have met in a myriad of ways and have wonderful tidbits to share with you the readers of this blog. We are fortunate enough to have them share their experiences at the Inn as well as their stories with you.”

Wonderful…the stories have begun, complete with photos, so interesting to read and the best part is Alice and Len are involving their guests (read customers). As a former innkeeper I know that relating stories about your guests is a great marketing tool. People love to be part of something and future guests secretly hope that they will also be featured at some later date.

You may recall, on September 20, 2008, I wrote a blog post called “The benefit of being a ‘blogger-in-chief’?” In that blog I talked about how I wrote a newsletter for our inn, Cranmore Mountain Lodge. This was the old fashion way of staying in touch with our customers. Just this past week I came across a copy of the last issue of Inn-Ovations that I wrote in the Fall of 1997. You might enjoy reading the front page. Click on the image and it will get bigger!

Today I hope you will check the Inn at Stockbridge’s blog. Read the stories about their guests. Leave a comment. And if you want to preview the inn, here is a video that tells the Inn’s story in another way.

I have a feeling Sally Falkow has not come up with something unique. Storytelling is as old as mankind ~ it is the fabric that keeps our cultures, our families, our nations moving through time.

Reading Time: 2 minutes

If you watched the Rose Bowl (NCAA football game) this year on New Year’s Day, you may have seen the B-2 Stealth Bomber fly over during the playing of the national anthem.  It is an amazing sight just to see on TV is you were lucky enough to have been watching, again before the game even actually started.

I am lucky enough to live 20 minutes from Pasadena and was able to see the 1.15 billion dollar jet in person as it flew back to its home air force base.  If you ever get a chance to go to an air show or know about a flight like this you can simply watch, take it.

This amazing picture does not justice to the real life effect of watching it in flight.

If you have ever witnessed this, back me up on the awe-factor by replying with your comment.

Reading Time: 3 minutes

Do you drink enough water?

Drinking enough watever every day is a key in maintaining good health. Your body is made up of mostly water, it only makes sense to keep replenishing it instead of filling up on other forms of liquid such as soda or fruit juices which contain a lot of sugar.

Here are some facts about H20 and your body:

Blood is 83% water

Muscles are 75% water

The brain is 74% water

Bone is 22% water

With just 8 glasses of water per day, you can improve your energy, increase mental and physical performance, reduce headaches, remove toxins from your body, lose weight, and provides proper digestion just to name a few. It is recommended that men drink 13 glasses of water and women nine glasses. It has been said in the past to drink eight ounces of water eight times a day but no one really does.

Most people mistake thirst for hunger. Next time you feel that you’re hungry, drink a few glasses of water, wait 20 minutes and see if you are still hungry. This is a great way to lose weight as well.

If you don’t like the taste of water, adding lemon wedge can bring a hint of sweetness to the falvor.

How many glasses of water do you drink a day?

Reading Time: 5 minutes

One school of thought is that investors should be well diversified. If one investment goes down, then another may go up and things balance out. One tenet of those that preach diversification is that no one can predict movements in individual stocks or sectors, so diversify and reduce your risk. Those that preach diversification also generally think that the at any one time the market is right and future changes are unpredictable. Another concept, which may be a little tough to grasp, is that throughout history a “valuation” of the world has gone up, except perhaps for the Middle Ages. With technological advances one expects the world to get more valuable.

However most who have made great fortunes did little diversification. Suppose Bill Gates had said to himself, when his Microsoft stock was first worth $100,000 had probably represented a large portion o f his net worth, “Gee its crazy to have so much of my net worth in one company, I should sell 99% of it and put the rest in a mutual fund.” And did that repeatedly. You do not read about investors who made fortunes by diversifying, but rather because they made it “oil” or “real estate” or Microsoft. Even Warren Buffet keeps his holdings rather small.

Investors who do not diversify think that they with their brains and hard work can outperform the market over time. They think that the best you can hope for when you diversify well is to get “average” returns and so if they are smarter than average and work harder than average then they should exceed those returns.

The safety aspect of diversification can not be denied. We rarely read about those that had all of net worth in Enron and saw it vanish, or Lehman Brothers etc. Unfortunately there are people who were in that boat.

Diversification has a cost. You either need to pay someone to diversify for you, ie a mutual fund, or you need to pay the transaction costs of buying multiple assets. It took $100 to buy our Fortune Magazine group of 10 stocks but only $30 to buy 3 mutual funds. If you only had $100 then the commissions would have precluded buying the Fortune Magazine group. If you had $100,000 then the commissions would have been a much lower percentage of your assets.

If you think you are really good, then research the 10 companies on the Fortune list, pick 1 or 2, and see how you do against the portfolios.

Reading Time: 4 minutes

Let’s look at some of the opportunity costs of NOT having a website.

How will people find you? Yellow Pages?
You may want to rethink. The other day as I walked up to our door I passed my neighbor’s doorstep and noticed the Yellow Pages had arrived. There was a copy on our front doormat as well. Upstairs there was a third copy.

I set mine inside.

The next day I noticed the Yellow Pages were still out on everyone’s doorstep. After about a week and some rain I took it upon myself to remove the Yellow Pages and put them in the recycle bin.

What has happened? The Yellow Pages was once the first place a search for a service or product began.

Blog comments to a post on the “LISNews Librarian And Information Science News” also reflect this change in consumer behavior.

By not having a website a good portion of consumers will not find you listed when they search for products and services.

  • You need customers to find your business. If they don’t find you they will find your competition.
  • A website is flexible. Unlike print ads and other media websites can be altered and changed after they are “published” to the web.
  • A website can save you time by describing your services, answering common questions, and providing resources.
  • Websites are global. There is no geographical barrier to websites. With one website you have the opportunity to reach anyone in the world with an internet connection.
  • Prospective customers expect a business to have an online presence. By not having a website you risk appearing unprofessional and unestablished.
  • Websites can provide valuable data on prospective customers. Your website can provide your business with marketing information unavailable in other formats. Statistics regarding popularity of website content, information was most often viewed, where website visitors originate and exit, and if they converted. This important marketing information can be gathered and shown visually in a myriad of methods depending on the tools you choose to use. This information can be used to make immediate adjustments and improvements in your marketing efforts.
  • Websites give an opportunity for small businesses to compete with larger corporations. The internet has leveled the playing field. A small company can appear more established with a well designed website than a larger business or even a corporation.

Click here for a website and web marketing proposal.

Reading Time: 2 minutes

What do we do for fun when not building websites? We like to go GEOCACHING! What is geocaching you might say? (You must be a muggle!) Geocaching is people just like you, using a billion dollar satellite system to find hidden tupperware! But seriously folks, geocaching is a huge world wide phenomenon, with equal measures of search and explore built right it. Maryland recently started a state wide geocaching trail to help drive tourism. The next day an NBC reporter contacted me thru Twitter to ask me about it. ( I have been tweeting my finds and caches ) and I gave him this info.

There are 708,619 active caches worldwide.
In the last 7 days, there have been 688,000 new logs written
by 77,717 account holders.

Geocaching is fun sport that can be enjoyed where ever you may find yourself. Go to Geocaching.com, sign up for a free account, and do a search for caches in your zip code.

Remember, All who wander are not lost, some are geocachers.

HAPPY HUNTING!

Let's Go iPhone Geocaching with the McClures

Reading Time: 3 minutes

The past few weeks I have been playing with some new applications for my iPhone. There are thousands of applications available. Something to suit every-body’s taste. There are apps for just about anything. Smule has four apps out now that I believe are not only fun to play with, but they are also a way of social networking. Social Networking with Smule iPhone Applications are still very new, but they have so much potential to bridge what you do in your free time with the rest of the world.

Smule’s Ocarina, Sonic Lighter, and Sonic Boom all have a world mode which connects what you do with the particular application with the rest of the world. You can isolate which part of the globe you want to view or listen to. The Ocarina will record the different songs that you play and you can go online or listen to them right from your iPhone. You can watch and see who has the their Sonic Lighter burning or who is setting explosions with Sonic Boom.

No doubt in the near future we will be able to communicate directly through the application with various friends we make around the world. The Internet and the iPhone are all about connection, interaction, and Social Networking through various channels of social media. Smule’s applications are on the ground floor when it comes to exciting new ways to network.

Reading Time: 7 minutes

What do you know about geocaching? I know very little, but have you ever thought about why we have odd and even house numbers? I have to admit I don’t spend a lot of time thinking about this concept, but the other evening I happened to be watching the History Channel about Napoleon and the commentator mentioned that it was Napoleon that came up with the idea of odd numbers on one side of a street and even numbers on the opposite side of the street. No big deal, you might say. But think about how this simple idea impacts your daily life: mail delivery, GPS, visitors, emergency support…the list goes on. OMG, could Napoleon be the father of Geocaching?

I am not going to bore you with a whole history of street numbering, but it occurred to me that I have lived long enough to remember life before Zip Codes (pre 1963) and I have lived in enough different communities to know how challenging life can be when you don’t have a numbering system. In today’s world this is akin to not having order in the World Wide Web. Order is what makes the Internet work and allows all of us to stay in touch.

The first time I learned about life with mail delivery placed in a road side box was in Anchorage, AK. It was 1983 and we were transferred to Alaska. Our house address was 15040 Platinum Circle; however, our mailing address was SRA (Star Route Assignment)Box 460, Anchorage, AK 99507. Just when I had all of our friends trained to send mail to the SRA address, the USPS decided that we had to start using our actual street address for mail. Hmmmm…wouldn’t you know that was the year that I was president of the home owners association and we had to build a whole new series of postal boxes which needed to be identical in every way, clearly marked with our street addresses (as opposed to the SRA addresses), and all 20 boxes had to be attached to a sturdy metal pole system. (Thank god a number of the neighbors were engineers that worked on the North Slope – read not Dennis).

In late 1985 we moved to Conway, New Hampshire. Now one would think that since New Hampshire was one of the 13 original colonies, street numbers would be old hat. WRONG! 90% of the homes and businesses did not have street numbers, for that matter, most roads were not clearly marked or had many different names for the same road. For example, Main Street in Conway Village was also known as RT16/RT113. I worked for Indian Head Bank North which was located on Main Street. Vendors would ask me for my business address and I would simply say “Indian Head Bank North, Main St, Conway, NH 03818”. The vendor would repeatedly say what is the street number and I would simply say “we don’t have street numbers!”

By late 1986 we purchased our country inn on Kearsarge Rd, Village of Kearsarge, Town of Conway, Carroll County, New Hampshire. We did not have a street number. Our mail went to P O Box 1194, North Conway, NH 03860 (only because for marketing purposes more people recognized North Conway, as opposed to Kearsarge Village, which had its own zip code, 03847). Are you confused yet? In late 1996 Conway Town Officials decided we all needed to put street numbers on our homes and businesses, because if we were to dial 911 the fire, rescue and police needed to know how to find us. You don’t want to know how many properties burned to the ground in the old days when buildings had no addresses and we depended on volunteer fire departments. So in 1996, Cranmore Mountain Lodge received its street number: 859 Kearsarge Rd, Kearsarge, NH 03847. 175 years after Napoleon’s death(1821)!

So today when you are searching for an address using the Internet, your GPS navigation system, your iPhone, or GeoCaching…thank Napoleon for being so practical. For fun here is a YouTube video called Geocaching Napoleon. I have no idea what it is about, because I don’t speak French, but maybe it is fitting.

Reading Time: 2 minutes

At the beginning of the NFL season, I made some personal picks of who would make the playoffs. These were the teams I thought would be strong and win their divisions. Well, my Superbowl pick was one ESPN analysts most disappointing team- the Jacksonville Jaguars. This was for good reason as the Jag’s offensive line was injured the majority out the season. Therefore their ground game, which is the team’s strength was never at full strength. I’ll keep my day job.

The playoffs matches up like this:
NFC
Falcons @ Cardinals
Eagles @ Vikings
Byes- Giants and Panthers

AFC
Colts @ Chargers
Ravens @ Dolphins
Byes- Titans and Steelers

To my credit, 5 of my 8 picks from the beginning of the season did make it to the post-season. The short story in my opinion for each conference is this– the AFC is defense heavy and should be decided with low scoring games, whereas the NFC will be more fun to watch with more explosive offenses.

Superbowl Prediction- Panthers over Steelers

Reading Time: 6 minutes

2008 was certainly a bad year for almost all investors. 2009 may be bad also, or not. However, if you sit out then you will miss the recovery, when and if it ever happens.

I thought it would be fun to track some investment ideas in 2009. Tools such as the portfolio at Google finance make this easy to do. For all of our portfolios we will hypothetically invest $10,000 and charge ourselves a discount brokers fee of $10 per transaction. We will also start with the closing prices as of December 31, 2008. Here are the initial set ups:

1. A portfolio of 10 stocks from the December 12 issue of Fortune Magazine. Fortune picked 10 stocks to own in 2009. We will buy $990 worth of each and use up our mythical $10,000 with the brokerage fee. Fortune did make these picks earlier in December and there has been some price movement since then.

Here is our starting value:

Name Symbol Last price Shares Mkt value
Altria Group, Inc. MO 15.06 65.74 990
Annaly Capital Management, Inc. NLY 15.87 62.38 990
Dell Inc. DELL 10.24 96.68 990
Devon Energy Corporation DVN 65.71 15.07 990
Diamond Offshore Drilling, Inc. DO 58.94 16.8 990
Fluor Corporation (NEW) FLR 44.87 22.06 990
Johnson & Johnson JNJ 59.83 16.55 990
Medco Health Solutions Inc. MHS 41.91 23.62 990
Pfizer Inc. PFE 17.71 55.9 990
Potash Corp./Saskatchewan (USA) POT 73.22 13.52 990
Valuation 9900

2. A “low risk” portfolio suggested by Daniel R. Solin in his book The Smartest Investment Book You’ll Ever Read. The portfolio consists of a total stock market index fund, a total international index fund, and an bond index fund, weighted 28%, 12% and 60%. We will use index funds from Charles Schwab.

Name Symbol Last price Shares Mkt value
Schwab Total Stock Market Index In SWTIX 15.37 181.52 2790
Schwab International Index SWINX 13.16 90.43 1190
Schwab Total Bond Market SWLBX 8.93 670.77 5990
Valuation 9970

3. A “medium risk” porfolio also suggested by Daniel R. Solin in his book The Smartest Investment Book You’ll Ever Read. This is similar to the low risk portfolio except it is weighted 42%, 18% and 40%. For fun, we will use Vanguard Funds rather than Schwab.

Name Symbol Last price Shares Mkt value
Vanguard Total Bond Market Index VBMFX 10.21 390.79 3990
Vanguard Total Intl Stock Index VGTSX 10.68 167.6 1790
Vanguard Total Stock Mkt Idx VTSMX 21.44 195.43 4190
Valuation 9970

4. Rebalance. We will start with 50% cash and 50% an S and P 500 exchange traded fund. Each month we will rebalance to the 50-50 allocation, spending $10 to make the trade.

Name Symbol Last price Shares Mkt value
iShares S&P 500 Index (ETF) IVV 90.31 55.31 4995
Cash 4995 4995
Portfolio 9990

I plan to post on the first Wednesday of each month the standings of each portfolio. I may add one or more in January, but the idea is to track these ideas going forward.

Do you have any you want to add?

Let the games begin.