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OUR BLOG

Featuring marketing tips, tech news, digital wonders, some personal things and everything in between . . .

Friday October 31, 2008

Reading Time: 2 minutes

This is that special time of year for sports fans where all of the major sports are playing at the same time, in addition to your very popular NCAA/college football. Until the Phillies cliched the World Series earlier this week, baseball was wrapping up while the NFL, NHL, and NBA all are active as well. Even Soccer, the MLS is in its playoff run.
Quick Notes-
NBA preview: Many analysts are predicting a finals rematch from last year, Boston Celtics and Los Angeles Lakers. The stout western conference is no joke, where 50 wins is the bar to simply make the post-season.
NFL: The lone unbeaten team, the Tennessee Titans head the EPSN power rankings, followed by the NY Giants, Panthers, Steelers and Redskins in the top 5.
NHL: In hockey’s early season poll, the top 5 teams as ranked by ESPN fall this way- 1. Sabres 2. Canadiens 3. Red Wings 4. Sharks 5. Rangers
Now over to Dallas with the weather.

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The Power of Alone Time

Reading Time: 5 minutes

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Tiered Marketing Strategy

Reading Time: 13 minutes

Many successful paid marketing campaigns focus on return on ad spend (ROAS) as the primary metric. While many other metrics are important and affect the bottom line in various ways, ROAS is king when it comes to assessing campaign performance. ROAS is a percentage-based metric that represents how much return you received from your investment.…

Who is Eligible for Local Services Ads?

Reading Time: 9 minutes

It’s been a long while since we talked about Local Services ads for lawyers – in the time since then, Google has made a number of changes to this ad delivery method. Today, we want to tell you about how this exciting new platform can get your business in front of potential clients… right when they…

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