In this first video, Matt Cutts talks about the anatomy of a Google search result, and gives some useful tips on how you can help improve how your site appears in Google search results pages. This talk covers everything you’ll see in a Google search result, including page title, page description, and sitelinks, and explains those other elements that can appear, such as stock quotes, cached pages links, and more.
The Anatomy of a Google Search Result
Wednesday November 28, 2007