OUR BLOG

Featuring marketing tips, tech news, digital wonders, some personal things and everything in between . . .

Month: October 2007

Twitter, Do you follow me?


Tuesday October 30, 2007

Reading Time: 2 minutes

What is Twitter?

Twitter is for staying in touch and keeping up with friends, colleagues, and current events, no matter where you are or what you’re doing. For some friends or events you might want instant mobile updates for others, you can just check the web. Invite your friends to Twitter and decide how connected you want you to be.

During the recent Earthquake and California Wild Fires Followers Set Twitter Ablaze: “Twitter users Nate Ritter and Viss have been busy posting rapid-fire updates of the current wildfire situation in Southern California. Both of them are on the scene in San Diego, and they are doing an excellent job of providing information and news about evacuations, meeting points and anything important that local residents would need to know.”

Quite simply: There is nothing more important to teach educators (and the rest of us) about technology, than how to network.

Putting out a fire? Escaping an Earthquake? Planning a class? meeting? Lunch? Conference? and need to be able to update (and update your site?) and be updated via your mobile device? Twitter is how you can do so.

Reading Time: < 1 minute

Watch this Youtube video and learn how to set up Gmail IMAP on the iPhone in one minute and thirty six seconds.

Reading Time: 3 minutes

And those reviews are having a considerable impact on purchase decisions. According to a recent survey by Deloitte’s Consumer Products group, almost two-thirds (62 percent)of consumers read consumer-written product reviews on the Internet. Of these, more than eight in 10 (82 percent) say their purchase decisions have been directly influenced by the reviews, either influencing them to buy a different product than the one they had originally been thinking about purchasing or confirming the original purchase intention. Interestingly, while the percentages were slightly higher for the younger generations, all age groups are reading and acting on online reviews at significant rates. In addition, the reach of consumer reviews isn’t limited to the online world; seven in 10 (69 percent) consumers who read reviews share them with friends, family or colleagues, thus amplifying their impact.

“This increasing market transparency can adversely impact the margins, market share and brand equity of consumer products companies,” said Pat Conroy, vice chairman and US consumer products group leader at Deloitte & Touche USA LLP. “In the past, clever marketers and advertisers shaped brands, but now consumers are increasingly empowered, everyone has a voice, and information and opinions are instantly dispersed. Consumer product companies need to determine how best to capitalize on this new landscape. Clearly, there will be consequences for those who don’t.”

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Explore the world using interactive maps. Visit http://maps.google.com today.

(Note: Always wear safety belts in real cars!)

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With Plugoo you can chat directly from your favorite Instant Messenger client with any visitor to your site. Those visitors would only need to have flash installed to be able to contact you, and your IM address is kept private!